Chapter 365: Flirting Artifact
Ford ThunderbirdIt belongs to the premium car and is also a sports car. The people who buy it www.biquge.info pen and fun pavilion are generally either rich or expensive.
Especially by many young people, after all, whether it is this era or future generations, as young people are very fond of sports cars!
So, since the Ford Thunderbird was launched in 1954 and now in 1955, more than half of the customers who have bought it have been young people from wealthy families.
One of the reasons why it is so popular is because of its excellent power, performance and handling, which is a hallmark in personal luxury cars. The other is that it shows elegance and luxury.
Its appearance design is definitely good-looking in this era, and I don't know how many times better than those brick cars and hunchback cars.
Thunderbird has been selling well for more than a year, and even other premium cars have rarely competed with it.
But now it has a strong opponent - the crown!
In terms of power, performance and handling, the most important point of the car, the Thunderbird is the crown. There is no doubt about it, after all, the Thunderbird is a premium car, it is a sports car. The car is certainly very powerful, and its handling is very powerful. In this regard, the Crown, as a class of intermediate cars, must not be able to catch up.
Although the crown of power, performance, and handling is not as good as the Ford Thunderbird, it is a comprehensive Thunderbird in other aspects!
First of all, let's talk about the comparison of appearance, although the appearance of the Thunderbird is also very avant-garde in this era, but compared with the appearance of the crown, it is really several streets worse. After all, Shuichi Minamino is the crown appearance of the car exterior design of the 21st world. The design of the Thunderbird decades ahead of this era.
Although the Thunderbird also shows an elegant, luxurious appearance. But the appearance of the crown is even more awesome, it is fashionable and atmospheric!
In addition to its appearance, the Crown has another advantage, that is, one of its two major selling points, automatic window lifting and automatic air conditioning. This configuration is completely the existence of the Hanging Thunderbird.
Finally, and last and very important one, the crown is cheap!
Thunderbird is also a high-end car, belonging to a family of sports cars, and the price is of course extremely expensive. But the crown is different, it belongs to the low-to-mid range of cars. But in appearance, price, and those two major selling points, it is a step ahead of the Thunderbird.
Originally, many young people like sports cars and Thunderbirds, but they can't afford them!
But the crown is different, it meets all the requirements of young people, including the stylish and atmospheric appearance, which is simply a complete torture of the Thunderbird. There are other aspects, the most important of which is that it is cheap. A lot of young people can afford it.
In this way, the crown is on fire!
It was completely popular and got the baton chased by most young people.
Los Angeles, in the conference room of the Minamino Automobile 4S store.
Yesterday Shuichi Minamino came here from New York, and he came here to inspect the 4S store in Los Angeles.
"Report to the boss, our Crown has good weekly sales in Los Angeles and is currently ranked fifth!" a manager reported to Shuichi Minamino.
"Very good, let's be specific. ”
The other day he got news from two other cities, New York and Chicago. The 4S store in New York ranked fourth and fourth in terms of weekly sales, while Chicago ranked slightly lower, sixth.
Of course, this weekly sales do not refer to national sales, but only sales in New York and Chicago. If you want to be among the top few sales in the country, Nanno Shuichi thinks that it is estimated that there will be no strength in a few years. But at present, he has entered the top few in the city where the 4S store is located, that is, he has reached the goal he expected.
"Last week, our weekly sales rankings in Los Angeles were No. 1 Ford, No. 2 Buick, No. 3 Chevrolet, No. 4 Citroen, and No. 5 is our crown!" said the manager, whose face was inexplicably a little excited.
But think about it, the first foray into this city was able to reach the fifth place in weekly sales, and I have to say that this is a good start.
"Very good, the next thing you have to continue to work on and continue to develop your customer base. "Minamino Shuichi.
"Yes. ”
"By the way, Your Excellency, I have one more piece of news to report to you. ”
Say. ”
"Here's the thing, after our many investigations and some news reports, our crown is very popular with young people of the US imperialists. In particular, some young people even compared it to Ford's Thunderbird sports car. They all felt that both the appearance and the others were complete Thunderbirds. Uh, although the power performance and handling are not as good as the Thunderbird. "If you insist on talking about the shortcomings of the crown, it is flashy, but there is no way to do it. Who called the Thunderbirds, a sports car?
"Yo, there is such a thing?" Minamino Shuichi figured it out after a slight thought. In fact, the reason is very simple, young people like to pull the wind. For example, if you like to pull the style of the sports car, the sports car looks fashionable and stylish, and the atmosphere is noble and rich.
But the above advantages can also be reflected in the current crown, of course, in addition to the cheapness. But there is no doubt that many young people who don't have a lot of money can afford it.
"Yo Xi, I have a new plan in mind. Nanno Shuyi's eyes turned, and he suddenly came up with a plan in his heart.
"What plan?" Several managers were waiting for the answer from Shuichi Minamino's mouth.
"Let's play another wave of advertising, well, I've thought of the advertising words! Crown car, flirting with the girl artifact, don't need 3000 US dollars, just 520 drive home ......"
The $3,000 mentioned in it is the price of the Thunderbird, which is several times more expensive than the Crown. But it's understandable that people are sports cars.
"Flirting with the girl?"
"I see, our crown looks cool and stylish, and those girls are really flirting when they see a boy driving such a beautiful car on a date!" one of the bosses shouted loudly.
"Haha, Nancun, you said a lot. When the time comes, TV commercials, newspaper advertisements and other things will be left to you. You understand it very thoroughly. Shuichi Minamino patted Minamimura's shoulder one by one and smiled.
"Thank you, chairman, I will definitely work hard to complete the task. ”
"Good. ”
Half a month later, this explosive advertisement was once again staged in New York, Chicago and Los Angeles.
"Pretending to be an artifact - the crown!"
"Flirting Artifact - Crown!"
"Affordable, but comparable to the existence of sports cars - the crown!"
Anyway, driven by a new round of advertising, there has been another boom in young people's car purchases. I have to say that the crown is indeed a flirtatious artifact.