Shell villa in the dead of night by the glass curtain wall. Pen | fun | pavilion www. ｂｉｑｕｇｅ。 ｉｎｆｏ

Eric carefully read the box office data of "Iron Man" at midnight, and the phone calls from Katzenberg, Robert Thompson, president of Bowwell Publishing, and Avi Arad, CEO of Marvel Entertainment, were called.

Affected by the good reputation of "Iron Man" in the early stage, everyone had great expectations for the film's midnight box office, and it was generally believed that this figure should be around $10 million. Although the company has not released its predictions, most box office evaluators have given similar predictions.

At this time, the box office of the midnight show was not as good as expected, but the problem still had to be faced.

Opinions are also clearly divided into two factions.

One side believes that it should take the initiative to announce the box office information of the midnight show, so as to grasp the initiative of the discussion. After all, the box office of $7.6 million, although it did not meet expectations, must not be regarded as a failure. On the other hand, they hope to be able to temporarily conceal the news and wait for the box office of "Iron Man" to be released in the first three days of the weekend before taking corresponding measures according to the actual situation.

Eric didn't let the issue get too much of a controversy, and decisively chose the former.

All of Hollywood is staring at Iron Man, the opening of the Marvel Cinematic Universe, and it's basically impossible to hide the news. If the Firefly Group avoids talking about the box office at midnight and the news is broken by other media forces, the company will definitely be more passive.

A decision is made, and the next step is naturally a concrete implementation plan.

Eric was discussing with Robert Thompson when he heard the sound of slight footsteps.

Turning her head, Anne Hathaway walked over wearing only a wide men's T-shirt, and the hem of the T-shirt protruded a pair of long legs as white as jade, which was quite exciting. The girl had apparently just woken up, with a lazy expression, and when she saw Eric looking at her, she pursed her lips and smiled.

Eric continued to talk to Robert Thompson, making a silent gesture to Anne as she was about to speak, and gesturing to the slippers on the girl's feet.

Anne apparently understood Eric's gesture and took off her slippers and was about to snuggle up with a flattering smile, but Eric gestured to the coffee pot on the coffee table and gestured in the direction of the kitchen.

There was a small coffee bar in the corner, and seeing Eric pointing to the kitchen farther away, Anne realized that the man was going to send herself away, and although she was a little reluctant, she still obediently picked up the coffee pot and walked barefoot to the kitchen silently.

After a sensible pause in the kitchen for about twenty minutes, Anne came to the curtain wall again with a pot of coffee, and Eric had already hung up the phone, checking his email with a casual expression.

Seeing Anne coming, Eric put his laptop aside and asked with concern, "Why are you awake?"

"I see you're not around. ”

Anne put down the coffee pot and explained in a whisper, feeling the man return to his usual gentle and considerate tone again, still a little hesitant, until Eric smiled and stretched out his hand, and then sat on Eric's lap like a kitten.

Eric put his arm around Anne's waist and said, "In the future, you have to learn to actively avoid some things, which will be good for you." ”

The man's soft tone at this time made Anne not feel any dissatisfaction at all, but felt that it should be so, so she nodded obediently: "Well, I see." ”

"Good girl. ”

Eric praised softly, picked up the hem of the T-shirt on the girl's body, and easily peeled off a youthful and delicate body, and a small soft gasp soon sounded on the sofa next to the curtain wall.

As expected, early the next morning, articles such as "Iron Man failed at the midnight box office, and the $7.6 million start was well below expectations" appeared in some media in North America.

Most ordinary viewers are not very good at analyzing the deeper connotations of this.

Therefore, if the Firefly Group had made the decision to hide the midnight box office in advance, it would have been derailed by the media that had taken the lead, and if that happened, more originally neutral media could follow suit and make the situation worse.

"Iron Man" did not perform well at the box office at midnight, and it is easy for audiences to subconsciously associate this factor with the quality of the film, and may even think that the film is not worth watching.

Thankfully, Eric didn't decide to do that last night.

With some preparation, the powerful control ability of the entire firefly system is undoubtedly demonstrated.

For a time, TV channels such as ABC TV Network and FOX TV Network, print media channels such as the New York Post, Washington Post, and Hearst Group, which are friendly with the Firefly system, and Yahoo Network channels, which control more than 70% of the traffic of news portals, made efforts at the same time.

"Iron Man" grossed $7.6 million at midnight, a new record for a superhero movie. ”

"Iron Man won the first battle, and the Marvel Cinematic Universe was successfully opened. ”

Marvel Entertainment CEO Avi Arad praised the box office performance of "Iron Man" at midnight, and his confidence in the Marvel Cinematic Universe has greatly increased. ”

“……”

“……”

Compared with the small amount of negative news that did not do its best in the idea of fishing in troubled waters, although it was only a hasty arrangement before dawn and did not spend too many resources, the uniform media tone of the Firefly system still easily eliminated the negative impact that the box office failure of "Iron Man" at midnight could have on the film.

In the final analysis, the essence of media and discourse guidance is nothing more than the reversal of right and wrong between 'repeated defeats' and 'repeated defeats'.

With the control of the Firefly system, after the large-scale release, the reputation of "Iron Man" has further fermented among the wider media and audiences, and the excellent quality of the film has also withstood the test again.

"Before 1999, maybe not many people knew about Iron Man, but after 1999, I think everyone would know about Tony Stark. ”

"A delightful superhero blockbuster. ”

"Eric Williams did a great job of creating a flawed but very likable superhero character, but I couldn't help but think that maybe it was just a guy who was doing it. ”

“……”

“……”

In the almost one-sided media praise, although it has been released on a large scale, the overall film score of "Iron Man" still remains above a strong score of 9.

On the Internet platform, "Iron Man" has quickly gathered a large number of fan groups.

"Iron Man is so cool that I can't wait to watch it a third time. ”

"Tony Stark is so handsome, oh, it's Eric who is so handsome. ”

"Our rich man not only has money, but also acting skills. ”

"Our rich man has more acting than money. ”

"Agreed. ”

"Larry Ellison is really a driver, haha. ”

"Tony Stark's interaction with the reporters of Vanity Fair magazine was breathtaking, and I instantly felt like my pickling skills had sublimated. ”

"First you have to have $10 billion. ”

"First of all, you have to have $400 billion. ”

"Life is already so difficult, everyone should not tell him the truth. ”

"Natasha Hensquich is so beautiful. ”

"Looking forward to Tales of the Night. ”

"Looking forward to Iron Man 2. ”

"Looking forward to "Iron Man 34567". ”

"Looking forward to Spider-Man. ”

“……”

“……”

The overwhelming praise from the media and the audience, coupled with the impetus of the Firefly system, "Iron Man" quickly transformed from a 'blockbuster' film into an 'event movie' with broader box office potential.

Amid the praise, Friday passed quickly.

Early the next morning, "Iron Man" exploded at the box office on Friday, once again detonating a wave of media craze.

$35.23 million on the first day!

Counting the midnight show, "Iron Man" was released in less than 30 hours, and the cumulative box office has reached $42.83 million.

Although "Iron Man" is only a film in which Eric participated, the media still naturally regards him as the core of the whole movie, so it can't help but compare it with Eric's previous film "007: Casino Royale".

Compared to the $7.6 million midnight show and $35.23 million first-day box office of "Iron Man", "007: Casino Royale" was significantly inferior at the box office, with only $5.3 million and $30.5 million respectively in the same period.

There is no doubt that "Iron Man" once again set a new high in Eric's career.

As a superhero movie, the contrast between the genre is even more disparity.

The final production budget for "Iron Man" was $120 million, exceeding the original budget of $100 million. However, the budget is still $5 million lower than Warner Bros.'s "Batman and Robin" two years ago.

Two films with similar production costs, but the box office results are very different.

When "Batman and Robin" was first released, it didn't even count the midnight show separately, and the box office of $16.11 million on the first day was less than half of the box office of "Iron Man" on the first day, and the box office of the film in the first three days of the first weekend was only $42.86 million, which was only $30,000 more than the $42.83 million box office of "Iron Man" on the first day and midnight.

After a simple comparison, the media completely put aside "Batman and Robin", and it is obvious that the two films are completely incomparable.

After the first day, "Iron Man" hit a new high at the Saturday box office, reaching $37.35 million.

On Sunday, despite a 30% drop in the box office compared to Saturday, the film still grossed $26.03 million in a single day.

In the end, in the first three days of the first weekend, the North American box office of "Iron Man" easily exceeded 100 million US dollars, with a cumulative box office of 100 million US dollars, becoming the first film in Eric's film career to break 100 million yuan at the box office in the first weekend, and the last "007: Casino Royale" only had a box office of 91.05 million US dollars in the first three days of the first weekend.

Although the lack of core fans detonated the midnight box office, the box office data of the film's first weekend and three days is the fundamental embodiment of Firefly Group's strong marketing strength.

In order to open up the Marvel Cinematic Universe at one time, Firefly Group has invested an unprecedented $80 million marketing budget, which is equivalent to almost 70% of the production cost, far exceeding the industry's average of 30% to 50% of marketing costs.

The joint marketing investment of other cooperative brands of "Iron Man" is even more unpredictable.

Based on the $200 million total production and distribution investment of "Iron Man", the film would have needed at least $600 million at the global box office to recoup its entire budget. $600 million, which happens to be the global box office of the original "Iron Man".

Eric never intended to make money from the box office of "Iron Man" from the beginning, and only hoped that after the success of the film, he would generate profits through the later DVDs and merchandise. Even, even if the entire "Iron Man" did not bring revenue to the Firefly Group, as long as it can open up the situation of the Marvel Cinematic Universe, Eric can accept it.

The situation is far more than expected.

The first weekend exceeded 100 million in three days, although North America, where the semester system is different at this time, has not yet fully entered the summer vacation, which limits the box office performance on weekdays to a certain extent, but the box office of the film can reach at least about 130 million US dollars in the first week.

Moreover, even if May cannot be regarded as the most core summer vacation schedule, there is a loss and a gain.

Throughout May, in addition to "Iron Man", several key films in the following three weeks, Paramount's "West Point Revealed", Columbia Pictures' "Sky Trap", and Universal's "Notting Hill", are obviously unlikely to pose much of a threat to "Iron Man".

This also means that throughout May, "Iron Man" can be allowed to unhindered its box office potential.

According to the current reputation of "Iron Man", the film's weekly decline in the next three weeks can obviously be easily controlled between 30% and 40%, and it may even hit the North American box office high of $300 million within a month, and the total North American box office of the film may reach the $400 million mark.

The total box office of $400 million in North America is enough for "Iron Man" to recover all production and distribution costs.

In addition, due to Eric's personal popularity, the film's overseas box office also exceeded expectations.

Through the strong operation of the Firefly Group, when the United Kingdom, France, and other overseas core box offices were released at the same time, the box office of "Iron Man" in the first weekend overseas also exceeded the $100 million mark, even higher than that in North America, with a preliminary estimate of $126 million.

Within three days of its release, "Iron Man" has reached $232 million at the global box office. As you can imagine, it is almost easy for the film to surpass the original $600 million global box office.

After the analysis, Eric gradually realized that the global box office potential of the original "Iron Man" should be far more than $600 million, and the most fundamental reason must be the distributor Paramount Pictures.

Now in Hollywood, even without any prejudice, Eric can feel the extreme conservative attitude of Paramount Pictures under the influence of Lei Shidong's will, and the film company shows a short-sighted petty attitude in the production and distribution of films.

The most obvious example of this is Paramount's "Dangerous Man," which was released three months ago for Mel Gibson Productions.

Not only did Paramount not participate in the investment, but even threw the $90 million blockbuster film into a graveyard-like schedule like February, refusing to even give a slightly better Easter schedule.

Despite being discriminated against by Paramount in terms of distribution and schedule, "Dangerous Man" still reached $80 million at the North American box office.

It is conceivable that if it can get a better schedule, even if it is only for the subsequent Easter, it is almost a sure thing that "Dangerous Man" will easily break 100 million, and Paramount can also get more distribution fees. But Paramount still ceded the Easter schedule to its own obscure "Sweeping Trio," which is now poised to break $10 million at the box office.

In the past, "Iron Man" and "Iron Man 2" were both distributed by Paramount Pictures, but the producer was Marvel.

One can imagine how these two films will be treated in Paramount's usual style. In the end, the global box office of "Iron Man" and "Iron Man 2" was only about $600 million.

In "Iron Man 3", the distributor finally switched to Disney, although the film's word-of-mouth hit a new low in the series, but the global box office directly rushed to $1.2 billion, almost equivalent to the global box office of the first two films combined. Of course, there is a popularity bonus of the rise of the Marvel Cinematic Universe across the board, but the low box office of the first two works is obviously inseparable from Paramount's conservatism and discrimination in distribution.