Chapter 493: Roll Forward

According to Ye Chao, in 2010, Zhejiang Geely Holding Group, a Chinese automobile company, purchased the Volvo car business from Ford and obtained the ownership of the Volvo car brand.

On April 8, 2014, Volvo announced that it was suspending an agreement with a Russian company to jointly develop infantry armoured fighting vehicles due to the uncertainty caused by the crisis in Ukraine.

The Volvo Group (ABVolvo), a Swedish company that now manufactures engines for trucks, buses, construction equipment, yachts and industry, was founded in Gothenburg in 1927.

The word Volvo, originally in Latin, originally meant "to roll forward".

Volvo started out as a sedan manufacturer, and its founder, the Swede Gustav? Gustaf Larson and Arthur? Assar Gabrilsson originally served the well-known ball bearing manufacturing in Sweden

Founder: Gustav? Larson and Arthur? At the KGF plant in Gableson, Larsen is an engineer and Gebresson is an international marketing manager with a background in economics.

Thanks to their foresight and enthusiasm for automobiles, they were able to convince the Board of Directors of SKF in September 1925 to borrow the company's factory in Torslanda for the assembly of a prototype car, and on August 10, 1926, they were authorized to start mass production of the new car.

Volvo's first product was the Volvo ÖV4 convertible, which was launched on April 14, 1927.

Due to its strong sales performance and growing scale, Volvo officially separated from its parent company SKF in 1935 and continued to operate as Volvo Corporation.

Until 1998, Volvo Cars was owned by AB Volvo, a world-renowned manufacturer of commercial vehicles in addition to passenger cars, including aerospace and aeronautical equipment and machinery.

What does its logo mean......

In June 1915, the name "Volvo" first appeared on a ball bearing from SKF and was officially registered as a trademark with the Royal Swedish Patent and Trade Mark Registry.

Since that date, every set of SKF automotive ball and roller bearings has been marked with the new Volvo logo on the side.

In Latin, "Volvere" is an infinitive of the verb "roll", for example, a pistol with a revolver is called "revolver". In the first-person singular form, the verb "volvere" becomes "volvo" and "I roll" means "I go forward".

Hence Volvo's meaning "roll on". Nowadays, the Chinese name is unified as "Volvo", and there used to be a Chinese name for "Fuhao".

The Volvo logo consists of three parts: the circle in the first part represents Mars, the ancient Roman god of war, the ancient chemical symbol for the element of iron - inside there is a circle of an arrow, and the arrow points diagonally to the upper right corner.

It is arguably the oldest and most common trademark in Western civilization, originating in the Roman Empire as a symbol of three different concepts: Mars, the Roman god of war and masculinity, thus reflecting the original relationship between Mars and the iron used to make most weapons at the time.

Because of this, this logo has long been regarded as a symbol of the steel industry by countries around the world, including Sweden. The use of the iron logo on the car is to remind people of the Swedish steel industry, which has a glorious tradition and is as strong as steel.

The second part is a diagonal, a diagonal ribbon set on the radiator that slopes from the top left to the bottom right.

Originally set up for technical reasons, the Mars symbol was attached to the grille, but it evolved into a decorative symbol and became the most recognizable symbol of the Volvo sedan.

The third part is a registered trademark of Volvo, which is written in an ancient Egyptian script.

The Volvo Group opened its first Chinese office in Beijing in 1992, and 2012 marks the 20th anniversary of the Volvo Group's presence in China.

All business areas and service units of the Group have entered China, covering 22 provinces, municipalities and autonomous regions across the country, with approximately 6,000 employees in China. China is the only "home" market outside of Sweden that owns all of the Group's businesses.

The development of the Volvo Group in China can be divided into two stages, the first ten years of strategic layout, and the second ten years of vigorous development.

China has become the third largest independent market for the Volvo Group in the world, with net sales of RMB 24 billion in 2011, accounting for 7.4% of the Group's global sales. With 20 years of hard work and development in the Chinese market, the Volvo brand has been deeply rooted in China, accumulating more than 300 distribution partners, providing comprehensive solutions to maximize customer value.

According to the overall development strategy of the Group, Volvo Group has joined hands with its sub-brands to segment the market while developing itself in China, and is deeply close to the Chinese market, so as to meet the growing development needs of customers in China with a multi-brand strategy and continuous technological innovation.

In addition to providing European quality Volvo and Renault brand heavy-duty trucks, Dongfeng Group and Volvo Group hold 55% and 45% of the equity respectively to establish a new Dongfeng Commercial Vehicle Company, which is registered in Shiyan and headquartered in Shiyan, and will develop, produce and sell "Dongfeng" brand vehicles.

The products cover medium and heavy trucks, buses, special vehicles and chassis, engines, gearboxes, etc. The new Dongfeng Commercial Vehicle Company will make use of the technology and expertise of both parties to continuously renovate and upgrade the product platform of medium and heavy-duty commercial vehicles, comprehensively improve Dongfeng Commercial Vehicle's product planning and R&D capabilities, build a world-class advanced commercial vehicle technology center and product planning system, and build an overseas manufacturing system and overseas sales base to meet overseas strategic needs.

In the field of construction machinery, Volvo has a wholly-owned enterprise in Shanghai. In 2007, Volvo Construction Equipment became the largest foreign-funded construction machinery company in China through its investment in SDLG Construction Machinery Co., Ltd. (SDLG), a major Chinese construction machinery company.

With the dual brand strategy of "Volvo" and "SDLG", it has seized the Chinese construction machinery market and occupied a leading position in the loader and excavator market.

In 2012, Volvo CE signed a memorandum of understanding with Shanghai Pudong New Area to establish a regional headquarters in China, setting up Shanghai as the regional headquarters of Volvo CE to optimize Volvo CE's investment structure in China.

Through Volvo CE Jinan R&D Center, we will research and develop complete machines, assemblies and parts suitable for emerging markets. Promote the development and upgrading of Volvo CE's strategy in China.

Since the 90s, Volvo Group has set up bus joint ventures in Shanghai and Xi'an respectively to produce and sell city buses and buses under the brand name of "Sunwin" and "Xiwo", which are deeply loved by users for their high quality and safety performance.