There is Staven. Bell endorsed, Cheng Xiaoyu and "Universal" signed a co-publishing contract quickly, and the script "The Shawshank Redemption" was sold to Staven for one dollar. Bel. Pen? Interesting? Pavilion wWw. ｂiquge。 ｉｎfo

Naturally, there is no opinion on this contract, which can be said to be taken advantage of, "Universal", and in their opinion, this is Staven. Bell deceived a movie of decent quality and a script with great potential for awards, which is simply a big fortune.

After everyone around the world watched Cheng Xiaoyu's movie, they felt that although it had potential, it was at most 100 million at the box office, and no one thought that this movie without big names could reach 150 million, let alone 200 million.

In fact, many professionals think that 100 million US dollars is quite a good result, after all, there are only 20 to 30 films that can exceed 100 million US dollars at the box office in North America every year, and last year there were a total of 29 films, most of which were A-grade films, and only two independent films could exceed 100 million.

Cheng Xiaoyu signed such a contract, saying that it sounds good is that a newborn calf is not afraid of tigers, and if it is ugly, it is called a madman who doesn't know the height of the sky, of course, if the stupid Chinese want to send money, no one will stop him, right?

Anyway, Hollywood has become accustomed to the world's capital gathering here, and then making some incomprehensible investments, Middle Easterners, neon people, and now there is just one more Chinese person.

Of course, in order to ensure the fairness of the box office, Cheng Xiaoyu asked "Universal Pictures" to sign a "Fairness Guarantee", but "Universal Pictures" did not take this as the same thing. Lange smiled and casually glanced at the terms and conditions, but the regular requirements must be fair, and those things that must be done during the release and promotion of the film were thrown to the people in the legal department, and they signed without looking carefully.

No one thinks it makes sense to sign this contract, because no one thinks that the box office of this movie can be 150 million, luckily, this kind of small production box office can exceed 100 million, it is a big profit, and it can reach 200 million unless a miracle happens, not to mention that the planned release date is still in the box office off-season at the end of October.

After the contract was signed, the promotion and distribution of the film was put on the agenda, and it was about Cheng Xiaoyu's banknotes, and Cheng Xiaoyu and the publicity and distribution team of "Xichu" came to the Universal Pictures headquarters at 100 Universal City Plaza Street and participated in the meeting.

The distribution department and administration department of "Universal" is based in New York, so the publicity team also works in New York. The big case brought by Bell, the entire publicity and distribution team of more than ten people who had just been formed, also flew to Los Angeles to coordinate with Cheng Xiaoyu, after all, the people of "Universal" felt that they had already made this Chinese person a bad pit, and there was no need to compare in these small aspects.

At the beginning of the meeting, the plan was sent to the people of "Xichu" who were present, and then Cheng Xiaoyu watched it carefully while listening to the staff on the stage to explain, the whole plan was very rigorous and formal, and the publicity budget was 15 million to 20 million US dollars, and this budget amount was aimed at the box office of more than 100 million, and under normal circumstances, the publicity cost was one-fifth of the box office, which was explained by the staff of Universal in their speeches just now.

The main promotional tactics are to buy advertising space on mainstream TV channels and news media in the United States, but the focus of the staff is to buy trailer advertising time in movie theaters, and to put up posters in crowded places such as subways and stations in major cities in the United States, and most importantly, to show trailers and promote on major websites...... All of this is the mainstream way of promotion for film companies today.

After listening to the explanation of this very routine publicity plan, Cheng Xiaoyu frowned.

The head of the Global Publicity Department, who looks like an enlarged version of Mr. Bean's Jeff. Messi said in a thick New York accent: "OK, if you have any questions, questions, and requirements, you can raise them now....."

Cheng Xiaoyu raised his head and held the plan and said, "I have something I want to say, I hope you can think about it carefully!" ”

Jeff. Messi folded his hands on the table, sat on the chair of the conference table and said lightly: "Of course, Mr. Cheng, Mr. Staven told me that I want to respect your opinion, what do you think can be said....." For Cheng Xiaoyu, who signed such a VAM agreement, most of the employees of the "Universal" company have the impression of a boundless madman who may be arrogant if he has some talent..... Certainly not a fool, because to say that he is a fool is to say that Stavon is to say. Mr. Bell's disrespect.

But no matter how you look at Cheng Xiaoyu, the people in "Universal" don't think that Cheng Xiaoyu is a business material, a freak and a madman who can only engage in art work, at this time Cheng Xiaoyu wants to speak, and everyone focuses on this Asian who no one understands.

Cheng Xiaoyu is also racking his brains these days for the 200 million box office, and after carefully studying some Hollywood movie publicity cases with limited memory, he still has some experience, so he said: "First of all, I don't think it's useful to buy advertising positions on mainstream TV channels and news media in the United States, this is a waste of money, as for posters in crowded places, our movies don't have a star who can get their hands on it as a selling point, who will take a few more looks, even if people have the impression that there is such a movie, There aren't too many people who think, 'No, I'm going to the cinema to see ..... movie....... I think we need to change our minds and come up with some creative ways to get the audience interested...... Our film should focus on online promotion, not offline ......"

Jeff. Messi looked at Cheng Xiaoyu with a layman's eye and said with a slight smile: "Mr. Cheng, I don't think you understand the difference between Chinese and American cultures and markets....... Of course, I admit that the proportion of online propaganda is gradually increasing, such as 'whisper', 'Twitter', IMDB, Rotten Tomatoes....... In particular, young people often like to speak out on the Internet, express their opinions, and even become part of propaganda movies, and the Internet may be able to become the main propaganda front in China, but in our United States, this set will not work, and the character of Americans is completely different from that of you Chinese...... Of course, what you said makes sense, how to get the audience into the cinema, this is a problem, we have to cut out a promo film that is attractive enough, we have to design a poster that makes people want to watch it, we have to create some attention-grabbing gimmicks, such as you and Peter. The contradictions of Kopera, some jokes about your movies in Hollywood...... These are interesting points..... It can work...."

Jeff. Messi spoke of Cheng Xiaoyu and Peter. Cooplar's contradictions, as well as some jokes formed by some Hollywood ridicule, the people around him smiled, of course, it was not a mockery, and the film could be released by "Universal" is a naked beating of Peter. Kopla and some newspaper faces, the smile here is a good-natured teasing ....

If you follow the conventional methods of publicity, Cheng Xiaoyu really has no confidence to let the box office exceed 200 million, as a literary youth, he still knows some about American movies in his memory, and when it comes to the promotion of Hollywood movies, he has to talk about a movie called "The Clover Files".

From a marketing point of view, Hollywood films can be divided into two eras with this film as a node: the pre-Clover era and the post-Clover era. Never before has a movie been able to operate viral marketing and social communication on the Internet so easily.

In the past, Hollywood movies used fanfare in the way of publicity, and they were afraid that others would not know, but "The Clover Files" did the opposite, deliberately adopted a mysterious and abnormal method, hiding the title, using a pseudo-documentary method, and the story background and characters can only be filled in by relying on the hidden details in these viral marketing websites, so it can be said that "The Clover Files" is an out-and-out interactive movie, and these viral marketing methods themselves are part of the movie.

The viral marketing of "The Clover Files" ended up being a great success, and although "Iron Man" and "Raiders of the Lost Ark 4" released at the same time were much higher in production and box office, they were completely unmatched in internet searches.

In the end, thanks to excellent marketing, this starless, mediocre suspense horror film with no stars, a production budget of only $25 million, and finally achieved a box office result of $170 million.

This opened the curtain of viral marketing on the American movie network, and the next is "The Dark Knight" (TheDarkKnight), which Cheng Xiaoyu likes very much, and uses this marketing technique to a jaw-dropping degree. A series of online-based poster campaigns were hailed by the Los Angeles Times as "one of the most interactive film campaigns in Hollywood history."

At this time, there were no movies in the United States that tasted the sweetness of viral marketing, and online publicity was just a regular advertisement and a promotional video......

In the laughter of everyone, Cheng Xiaoyu also laughed, he opened his laptop, looked around, and waited for the laughter to gradually stop, before he said calmly: "I also have a promotional plan I made here, with a budget of only five million US dollars...... However, I believe it will be an epoch-making publicity project...... I don't know if you're interested in taking a look......."