Chapter 561: Pricing and Sales Channels

Genius remembers "Love β™‚ Γ· Little" in a second to β†’provide you with wonderful novel reading.

After everyone had eaten the fruit, Wu Xiaofan asked, "Let's talk about it, how is this fruit?"

"Mr. Wu, it's delicious, this fruit is really good, it's the best fruit I've ever eaten in my life. Su Shi was the first to speak, but he said what everyone present thought.

"Yes, Mr. Wu, it's so delicious. ”

β€œβ€¦β€¦β€

Wu Xiaofan raised his hand, pressed it, and said, "Everyone thinks it's so delicious, then everyone talks about their thoughts, how should we sell this fruit?"

The words were said again, how should I sell them? Everyone racked their brains and thought about it again, but Wu Xiaofan was not in a hurry.

"Mr. Wu, I think before deciding how to sell, we should first set the price and choose the customer group we are targeting. Liu Mei said.

"Oh, Mr. Liu, what do you say?" Wu Xiaofan asked.

"Mr. Wu, to put it bluntly, the price determines the customer group, if you set it low, the customer group is large, even ordinary people can also, if you set a little higher, then relatively speaking, the customer group will be narrower, that is, to the so-called high consumer group. Liu Mei said.

Wu Xiaofan listened to this, thought for a while and said: "The price is higher, my fruit is taken out, it is also a high-quality product, it cannot be sold cheaply, and the quantity is limited." ”

Don't sound like tens of millions of catties think it's a lot, in fact, it's more than 10,000 tons, Huaxia is so big, it's not much, and when the next stubble comes out, I don't know when I have to wait, I have to save some sales.

"Then Mr. Wu, we know. Liu Mei said: "I once saw a news that there is a kind of apple in Xiaoriguo, known as the world's No. 1 apple, which is huge, one has more than a pound, and it has also been sold in our country, with a price tag of more than two hundred.

However, this apple is indeed precious, listen to their introduction, this apple is cleaned with honey and hand-packaged, so as not to damage and destroy the freshness. Artificial use of small sticks for pollination, watering these apples are honey, angel urine and local tyrant tears, although I don't know what they use angel urine and real estate tyrant tears, but it sounds like that is indeed the same thing, I was fortunate to eat it once, but the taste is not a little bit compared with ours, so I am very confident that our fruits are the world's No. 1. ”

"More than two hundred pounds?" Su Shi immediately picked up the calculator in his mobile phone and calculated, which scared him a lot.

"Mr. Wu, Mr. Wu, if we sell all the fruits, it will be billions!"

Su Shi's words immediately exploded in everyone's minds, this is not not a no-know, a frightening calculation, billions of billions, how much zero does this have.

"Okay, let's be quiet. Wu Xiaofan knocked on the table and said, "Isn't there no price yet." ”

"Mr. Wu, what else is there to consider, Mr. Liu said just now, it is so expensive to buy in Xiaoriguo, then ours must not be low, otherwise we will be compared to Xiaoriguo, and we will not fight for steamed buns. Su Shi said that the spit was flying.

Wu Xiaofan ignored Su Shi, who had beaten chicken blood, this was not a battlefield for angry youth, this was doing business, ignoring him, but asked Wu Qing on the side.

Today's Wu Qing didn't speak much, Wu Xiaofan wanted to hear his opinion.

"Mr. Wu, we can refer to the price, but we can't follow the trend, what we do is long-term business, we want to be a brand, and we must consider it in the long run. Wu Qing said.

"Then how much is appropriate?" Wu Xiaofan asked.

Wu Qing continued: "I have done some surveys before, and according to the national conditions of our country and the current consumption level of the people, I think the unit price of 168 yuan is appropriate. ”

Wu Xiaofan thought about it for a while, felt that it was okay, and asked other people's opinions, and finally decided that the price of the fruit was 168 yuan a catty, regardless of what variety, it was all the same price.

To be honest, with such a high price, it would be a bit redundant to distinguish what fruits were.

"The price has been decided, so let's talk about how we sell it. Wu Xiaofan said.

"Mr. Wu, can we use the form of online shopping to allow customers to place orders online. Xia Yi said.

Wu Xiaofan's eyes lit up when he heard it at first, this is indeed a good way to save costs and be convenient.

"Mr. Xia, your method is novel, and now the popularity of online shopping is very high, but you forget our customer group, and ours is fruit, if you use express delivery, it is not very safe, and it has been a long time, and it may not be fresh when it reaches the hands of customers. Wu Qing said: "And there is also the problem of publicity, how do we let customers know about our fruits, customers don't know, how can they place orders for you." ”

After Wu Xiaofan heard it, he nodded, there is indeed such a problem, if you take the express delivery, you will stumble on the road, no one can guarantee that there will be no problems, and there is another problem of publicity.

"What do you think of physical sales?" Wu Xiaofan asked.

"Mr. Wu, isn't it a bit too hasty to do physical sales now?" Liu Mei said.

This is also a problem, seeing that the fruit is about to be picked, there is not much time left.

"We don't need too many stores because we don't have a lot of fruits, we just need to be in a few famous first-tier cities. Wu Xiaofan said: "If you start now, it may be too late." ”

"Mr. Wu, we only have five kinds of fruits, and there are not many, so does the store seem a little too monotonous. Liang Bo also expressed his thoughts at this time.

"Actually, this monotony is not monotonous, to nothing. Fu Wenjie said: "Our product is not ordinary, it is the nobility of fruits, take apples as an example, even if it is a person who doesn't like to eat apples anymore, after he eats it, I believe he will also like it." ”

"Yes, Mr. Fu is right, our fruit is the nobility of fruits, even if we only buy one kind of fruit in the store, he will not look monotonous. Liu Mei agreed.

"Then you mean store sales?" Wu Xiaofan asked.

Everyone was silent for a while, so Wu Xiaofan asked Wu Qing again: "Wu Qing, you can talk about it." ”

"I think the store sales are okay, the store doesn't need to be too big, but it must be decorated with a pattern, the supply is not enough, we can limit the purchase, the aroma of wine is not afraid of deep alleys, put it on our fruit, he will work." Wu Qing said: "But in terms of publicity, our Mr. Wu is still a little famous on the Internet, and Mr. Wu can warm up first." ”

When I heard everyone talk about Wu Xiaofan's fans, I couldn't help but laugh.

"There's no problem with that. Wu Xiaofan was not hypocritical, and said generously.

"Mr. Wu, I think there is another way to publicize. Su Shi said at this time.

For this kind of meeting, Su Shi usually plays soy sauce, and everyone doesn't expect him to speak, but now he actually said that there is a good way to publicize, so everyone gathers their eyes on it.

Wu Xiaofan also asked with a smile: "Tell me about it." ”

"Mr. Wu, I remember that you applied for a Guinness record before, right, and you have also been on the daily upward movement. Su Shi said

Wu Xiaofan nodded, this was last year.

"We can also do this time, you see our apples, oranges, are not small, I just checked, it seems that now I found the largest apple, it is more than three catties, but our apples, visual inspection has four or five catties, this is a proper Guinness record. ”

Everyone's eyes lit up when they heard it, this was indeed a good way, so everyone focused their eyes on Wu Xiaofan. Reading, a better reading experience.