First, 2012 passed quickly, and in the blink of an eye, it was the second half of the year.

Xinlong Pictures was successfully listed, rising 33% on the day of release, officially entering the first-tier private film company industry and becoming one of the predators behind the scenes in the domestic entertainment industry.

On the Iraqi side, the park of the Zezi system has begun to take shape, and the next step can be to build the park and put it into production at the same time. The intention of cooperation with Baidu and other companies has been reached, Zhao Zejun, Li Yanhong and Lei Jun and Liu Qiangdong four people, plus the senior executives of several other companies who came to inspect together, went to Iraq together, and several CEOs were looked at not far from the Zezi factory, the minefield full of animal corpses, and they were speechless: there is their factory in the future.

Deyuan Group resumed normal operation and began to build Deyuan Building on a piece of self-reserved land in the central area of Jianwu.

For the Zezi system, the biggest thing is two things.

The first thing is that Zeye has officially entered the IPO sequence. Some industry experts predict that once Zeye is listed, it is expected to directly rank among the 100 billion-level real estate giants.

Second, Zelianke released the payment function in the new version of WeChat.

In the past, WeChat also had transfer and red envelope functions, but this time there was a transformative breakthrough and the introduction of QR code payment.

Whether it is a mobile phone or a physical object, as long as there is a specific QR code, you can scan it through WeChat to make payment.

At the beginning of the launch, this feature was not noticed by too many users, after all, a QR code is also needed, which seems to be one more step than direct transfer and red envelopes, which is much more troublesome.

But soon, users realized that something wasn't quite right.

In the mainstream online payment platform, there is a 'QR code payment' function one after another, and most of the mainstream payment platforms in China can pay directly through the QR code. This is much more convenient than using online banking that requires a password verification code to protect the disk, and even more convenient than the operation of payment platforms such as Alipay itself.

Life has changed unconsciously, not only online payment, but also in daily life, there are more and more occasions for QR codes to appear.

Large-scale shopping malls, roadside snack bars, various fitness and entertainment clubs, and kiosks outside the community...... In just over half a year, QR codes have sprung up from everywhere like mushrooms after a rain.

Even those who collect rags, buy vegetables on the side of the road, and sell cold skins with carts have gradually come into contact with QR codes, and they can use their mobile phones to scan the code to pay.

Even if you take a taxi, you can pay directly.

When it was first launched, it was considered to be a 'more troublesome' way to support QR codes, and it has gradually become the most accustomed and convenient way for ordinary people to use in their lives. As the main force of mobile payment, QR code payment has been widely promoted in the payment field with its fashionable and convenient customer experience, and the growth of the number of users cannot be stopped.

For a time, WeChat QR code is considered to be about to usher in a cashless era, and individuals will realize a mobile phone, and the financial trend will undergo great changes.

The application of QR codes has also been widely tried in various fields because of the popularity of WeChat payment.

The first to test the water is the express delivery industry. Jingdong and SF Express, almost at the same time, have cooperated with WeChat, launched pilot projects in several large cities in China, and identified, dispatched and extracted goods by scanning the QR code, which greatly improved efficiency.

This kind of cooperation, in fact, a few years ago, when Zelianke did the 'open platform', it has already begun to take shape, scanning the QR code, the open platform has been done to the extreme, and almost all enterprises can establish links.

At the same time as the popularity of QR code payment, there have been some doubts in the industry, the most important of which is focused on security issues.

Zelianke issued an announcement that it will jointly build a security fund with multiple parties, and invest 50 million yuan in the first batch to pay for security protection. At the same time, Zepay also said that it will launch device management, SMS protection and other functions in the upcoming new version.

There is no doubt that after the launch of QR code payment, the first beneficiary is the broadest masses of the people, including ordinary users, large and medium-sized enterprises, and the second largest is Zelianke.

But the most depressing is Tencent.

Ma Huateng has not been very comfortable in the past two years, strictly speaking, since the 3Q war, that war was completely abolished with the help of Zelianke, 360, and Tencent won a miserable victory. But thinking about it in hindsight, if Zelianke didn't intervene, it seems that Tencent would not fail, with Zelianke's help, although Tencent won, it lost the wireless instant messaging market.

At that time, it seemed that QQ could also be applied on mobile phones, and many functions suitable for mobile phone usage habits could be developed.

However, it turns out that on mobile phones and other mobile terminals, QQ is not as popular as prestige, even if it is exactly the same function, there are more people who use WeChat than QQ!

Tencent has made special statistics, more than 90% of the current users who use smartphones, have installed WeChat, and the proportion of those who install QQ is relatively low, about 65%.

In terms of frequency of use, according to Tencent's not too complete figures, WeChat is an order of magnitude higher than QQ!

In other words, in the instant messaging market of mobile Internet terminals, WeChat has far surpassed QQ and become a well-deserved hegemon, occupying most of the market.

On the traditional computer side, QQ is still the boss...... The problem is that fewer and fewer people use computers to access the Internet these years, and people spend far more time on mobile phones and mobile terminals than computers.

The most important thing is that the mobile phone is too convenient, now the domestic wireless network is developed, no matter where you go, as long as you bring a mobile phone, you can access the Internet, because of the convenient payment, you can go all over the world with a mobile phone, and what about the computer? Obviously, even the thinnest and lightest laptop can not be compared with the mobile phone.

You can imagine going to the kiosk at the door to buy a pack of cigarettes, and then you have to hold a big-ass computer, plug it in, and scan the QR code with your camera......

Therefore, in the new business environment of mobile Internet, QQ is far inferior to WeChat.

If Ma Huateng didn't know whether it was right or wrong to cooperate with Zhao Zejun in the 3Q war, then today, he can be sure that this choice was too wrong at the beginning! At that time, even if QQ was completely abandoned, it could not be exchanged with the mobile Internet market!

However, at this time, it is too late to regret it.

Tencent, the next step must be considered, and it will start to make efforts in other areas.

In 2012, Zhao Zejun and Ma Huateng, young people in the physical sense, have become the old people in the industry and the overlords of old qualifications, and in this year, some newcomers began to emerge.

In July, in a small corner of Zhongguancun in the capital, a company called 'Little Orange Technology Co., Ltd.' was established, specializing in online ride-hailing.

29-year-old Chen Wei never imagined that his first venture capital would not come from Alibaba, where he had worked for eight years, but Alibaba's opponent, Zelianke.

He didn't expect that it was Zhao Zejun himself who contacted him.