It's September.

The North American film summer file ended up with 21. The total box office of $700 million ended perfectly, of course, this perfection is only relative to most Hollywood studios, and for Warner, this summer season is very imperfect.

As the holiday passes, the four major public television stations in the United States and a large number of cable TV stations have also started the competition for ratings in the fall of TV dramas in the new year, and various new American dramas or sequels have begun to be released in three succession.

ABC TV Network, which has just been acquired by Firefly Group, has undoubtedly received the most attention, and before the merger, ABC has begun to occupy the largest share of market ratings, and once ABC's programs are as popular as Firefly Films' films, it will mean that the market share of other major TV stations will continue to be compressed, and ABC's key programs have not hidden their intention to dominate the TV market as in Hollywood.

On Monday, ABC had its long-running sports show, "Monday Night Football," with very steady ratings. Beginning Tuesday, ABC will roll out "Survivor," "ER" and "Friends" on the next three days of workday.

Among them, although "Friends" has just been withdrawn from Fox TV, the ratings of this ace comedy show have remained above 20 million on average for the current five seasons, dominating the first place in the ratings of comedy TV programs for five consecutive years.

After taking back the broadcast rights of "Friends", Firefly's TV department immediately announced that the founder of the sixth season of Eric will not only personally intervene in the creation of the script, but also add more celebrity cameos, although many industry insiders know that these are just publicity stunts, Eric is currently difficult to meddle in the timeline and storyline of the "Friends" script that has been developed for five years, at most it is only a symbolic name of the screenwriter, and only star cameos seem more reliable. But for fans of Friends. The effect of this gimmick is still very obvious. The sixth season has just started to be promoted, and the entertainment media have predicted that the new season of the show is likely to reach a new high.

At the same time, ABC's promotion of the two new reality shows "Survivor" and "ER" is no less than "Friends", and although the writers and producers of these two shows have little to do with Eric, no one in the industry will doubt Eric's vision for the show. Even, after ABC started "Survivor", a reality show that was promoted by the original writers on several other major TV networks for a long time. NBC had an executive in the production department fired for missing "Survivor", and while there were reasons for internal power struggles, it was enough to prove the strong influence of fireflies that began to infiltrate the TV industry.

Outside of ABC, after Ron Perelman's compromise, Firefly successfully won the entire Marvel Entertainment, when the industry began to pay close attention to which superhero Eric would choose to develop a comic book movie, Eric did not make any moves in this regard, and after Marvel Entertainment was fully integrated into the Firefly Group, Eric only injected a sum of money into Marvel, which was struggling. At the same time, Marvel Entertainment CEO Avi Arad was asked to buy a comic book company called 'Image Comics'.

Graphic Comics didn't have the rights to the adaptation that Eric had set in mind, and the main reason for buying the studio-sized comic project was to make up for the mistakes made by Ron Perelman. In 1992, because of dissatisfaction with Ron Perelman, the seven popular writers who were responsible for Marvel's "Spider-Man", "X-Men" and other major series all left to establish graphic comics, and then the quality of Marvel's comics plummeted, and in 1993, Ron Perelman began to issue large junk bonds with Marvel's shell, and the debt burden of hundreds of millions of dollars immediately dragged Marvel into the abyss.

Although Eric is interested in the superhero copyright in the hands of Marvel, Marvel, which has a rich heritage, only needs to operate stably without capital. Even if the comic industry begins to shrink, it can still achieve very good revenue.

Before the special effects technology is further developed. Eric doesn't intend to let Hollywood enter the era of comics so soon, so, before that, it is undoubtedly the best choice to make Marvel self-sufficient, for which Eric also arranged to hand over the adaptation rights of the popular movie comics developed by Firefly in recent years to Marvel, after the plan was announced. Marvel, which originally began to decline, immediately re-entered the field of vision of comic fans, and the comic adaptation of the "Breaking Bad" series of comics that was just released in the summer has been listed as the most anticipated comic adaptation in recent years.

Of course, although on the surface Firefly has not announced any plans for a comic book adaptation, in private, Eric has already begun to work on the Marvel Cinematic Universe project. Because before Marvel began to sell the copyright on a large scale, the copyright of Marvel superheroes at this time has not yet been lost, and most of the copyrights of several superheroes who have been left out have been quietly collected by Drew under the banner of Flower Pictures, and some of the remaining copyrights can also be slowly recovered by Fireflies in the following years.

As a result, the new Marvel Cinematic Universe is much larger than the original space-time.

When Katzenberg and several other firefly core executives saw the Marvel movie plan tree diagram covering nearly 100 films and the timeline from 2000 to 2030 in the study of Eric in Sharp Corner Manor for the first time, almost all of them showed stunned looks, and Frank Wells, who had passed his 60th birthday, joked with regret that he would definitely not see the day when this plan was completed.

Meanwhile, in September, Michael Lynn, who had been on a contract for several months, announced his departure and Katzenberg officially took over as CEO of Firefly Group.

After becoming CEO, Katzenberg continued to unify the TV business under the Firefly Group, while facing the first thing, which was to sell the hand-drawn animation division spun off from Disney at a good price, and at the same time to re-establish the Disney animation department that was completely digitally created.

However, the new Disney animation division will receive unreserved technical support from Pixar, and. Judging from the long pace of animation production, Pixar and future Disney animation will not form a competitive relationship, but will be able to bring enough 3D animation content to Firefly. What's more, keeping the different divisions in place is a good way to spark creative energy.

In addition to all of this, Eric's "Victoria's Secret Annual Show", which he put a lot of effort into production, is also in the rehearsal stage

For the Victoria's Secret show. In the media, criticism and ridicule of Eric's 'not doing his job' would pop up on both sides for three days.

After the Victoria's Secret show started the pre-promotion, a financial program of NBC even helped Eric calculate an account, if he used the time to make the Victoria's Secret show to shoot a movie, even if the new movie can only get half of the results of "Jurassic Park", the new movie can still bring him and the Firefly Group no less than $300 million in profits. But even if Eric's fame can receive very high ratings, and even if he may even recoup some of his investment through the release of a videotape, the chances of recovering his $20 million investment in the end are still slim, and the possibility of making a profit is very slim.

But. Eric has never thought of making money from the Victoria's Secret show, and although NBC's show has caused quite a stir, the account it calculates is very unreliable in the eyes of many people, let alone Eric himself, who just laughed it off.

Since the disclosure of the Victoria's Secret show plan, as Eric and the Victoria's Secret brand have been frequently associated with the media, the huge advertising effect has increased Victoria's Secret's operating income by 30% in three months compared with the same period last year.

Eric believes that it is not impossible for Victoria's Secret to increase its operating income by 100% after the more intensive media bombardment before and after the Victoria's Secret show. You must know that Victoria's Secret's market share is only about 10%. In the original time and space, Victoria's Secret had more than 40% of the market share. Among them, the annual show that Victoria's Secret insists on holding every year undoubtedly plays a very big marketing role.

The huge profits brought by the 40% internal market share are definitely not comparable to a mere movie.

At the same time, Eric also plans to combine the Victoria's Secret show with Yahoo Portal to launch the first massive online marketing in the history of the Internet, which will further increase the traffic and popularity of Yahoo Portal, which is about to launch its IPO strategy next year. The hidden benefits are immeasurable.

Firefly Studios, a business SUV parked outside the Victoria's Secret studio, Tina Brown put a document that she had read repeatedly along the way into her briefcase, looked out the window, and said to the co-pilot and the two girls next to her who seemed to be a little apprehensive: "Caroline." Melanie, we're here, get out of the car. ”

Caroline also glanced out the window at the huge studio, looked at Tina Brown's briefcase, and politely said, "Ms. Brown, I'll get it for you." ”

Tina Brown smiled and shook her head, perhaps because of the obvious English ladylike air that emanated from the girl, and she had a very good sense of this petite girl: "Caroline, you are going to be Mr. Williams's assistant, I don't dare ask you to help me carry something." ”

Seeing Tina Brown mention Eric with an ambiguous expression, Caroline blushed and said, "I...... I don't know if I'll be able to do that job. ”

The three of them got out of the car, and Kelly, who was already waiting at the door, greeted them.

After greeting Tina Brown, Kelly's eyes immediately fell on Caroline, who looked like a petite doll: "You're Caroline, I'm Kelly Haynes." ”

"Hello, Ms. Cairns," Caroline already knew that Kelly would be her boss, but after seeing the capable and intellectual Kelly herself, the little girl inevitably felt an inexplicable inferiority complex in her heart.

Kelly smiled and nodded, and said hello to Melanie before leading the three of them into the studio.

The design of the angel costume has been completed, and the studio has been renovated again, and a large catwalk more than ten meters long and five meters wide has been built in the center.

As the former editor-in-chief of "Vanity Fair", Tina Brown couldn't help but be slightly shocked when she saw the catwalk, you know, the traditional catwalks are only more than one meter wide, and Eric's anti-traditional catwalk is sure to cause controversy in the future.

However, Tina Brown did not resist in her heart, but was keenly aware that this catwalk would undoubtedly become a news point of the Victoria's Secret show.

Unlike Tina Brown's thoughts, Melanie, who was following Kelly and Tina Brown, frequently peeked at Kelly's graceful Miaoman's back, and after a while, she gently pulled Caroline, a little farther away from the two girls in front of her, leaned into Caroline's ear and smiled and whispered: "Caroline, I dare bet you, that guy must have that kind of relationship with his female assistant, but I heard that Kelly Haynes has been divorced for a few years, but she doesn't look like a person who hasn't had a male partner for a long time." ”

Caroline blushed and slapped Melanie lightly, "You...... Don't tell me these strange things, I won't listen. Moreover, it is very rude to talk about others behind their backs. ”

Melanie sighed in a deliberate long accent, glancing at Caroline's shy and timid little appearance.

Kelly took the three girls to the catwalk, and to the upbeat rock soundtrack, the models in simple clothes were walking the catwalk.

Kelly pointed to Eric, who was standing by the catwalk not far away, watching the models' steps and looking down from time to time to record something in his notebook, and said, "Eric is busy, let's wait a minute." ”

"Of course," Tina Brown smiled and nodded, but looked at a young girl on the runway who was not tall but had gorgeous steps, and after a moment, as if realizing something, asked Kelly, "It seems to be a rock song, but why is there no lyrics?" ”

Kelly explains: "All the BMGs on the six themes of the Victoria's Secret show were created by Eric himself, so in order to keep it secret, only the soundtrack will be used in the pre-rehearsal stage. ”

Melanie, who also noticed the question, was a little surprised: "Ms. Haynes, you mean, six songs, all Eric...... Written by Mr. Williams himself? ”

"yes," Kelly nodded with some pride.

Tina Brown had all heard Eric's amazing rock single "NewDivide", and when they heard Kelly's confirmation, they no longer doubted it, but once again wondered in their hearts: what else would a guy not do? (To be continued.) )