Chapter 335: Feelings are luxuries
Unlike Li Jiaming's study, which is very tidy, his third sister Li Xinhua's study is very messy, with newly bought fashion magazines, pictorials, CD boxes, and more than a dozen copies thrown everywhere, not like a girl's boudoir at all.
Li Jiaming casually picked up "The Woman on the Bread Tree" thrown on the edge of the bed, flipped a few pages casually and threw it aside, asking the second sister about some inside stories of the catering industry.
Insider, practitioners are always tight-lipped, but gutter oil, inferior oil, flavor enhancers, colorants, fragrance agents, these terms that laymen don't know, when they burst out of Li Jiaming's mouth one after another, his second sister was stupid.
"Jiaming, how do you know?"
What is there not to know about this? These things will become an open secret for another 20 years, so that Li Jiaming would rather have his secretary drive for more than an hour to get a lunch box at his second sister's restaurant rather than eat in a restaurant near the company.
"You don't care how I know, just say it's true?"
mentioned these things, and the second sister, who relied on these tricks to open up the situation, also complained bitterly: "Jiaming, there is no way to do it." No matter how good you are, the beef is brown when stir-fried, and the pork loin is grayish-white. And people's meat dishes are brightly colored, and you don't add coloring agent in advance, who will come to your store to eat?
Also, people in Guangdong Province like to drink soup, suckling pigeons, pig's trotters are cheap, but they are all fed up, and the soup cooked out has no umami at all. If you don't put something else in there, who's going to drink?"
Li Jiaming, who wanted to avoid these chaotic appearances, secretly smiled bitterly, now customers want to be cheap, want to be delicious, and want the dishes to be good-looking, how can it be so easy in the world? Half a step ahead is a genius, one step ahead is a madman, and now is not the time to pursue genuine goods.
After pondering for a long time, Li Jiaming asked: "Second sister, if we build a large food base and provide you with high-quality pork, fish, rabbit and the like, do you think there is a market?"
The second sister, who was too familiar with the catering industry, shook her head again and again, and whispered: "Jiaming, it's useless." Don't talk about our low-end restaurants, even those high-end restaurants, which are all messy. Of course, everyone likes to eat these things because they taste good, but there is a way to buy them at a lower cost? We now guarantee that they are clean, and the labor cost is a cut higher than that of others, and if the cost of materials is higher, what money can we make?"
Profiteers, but also helpless.
"Second sister, those gutter oils and the like, they still don't need it. If you want to be a chain store, at most it is something that everyone uses, and you also use some of it, and the things that are prone to problems must not be used indiscriminately. It's hard to create a brand, it's too easy to corrupt. ”
Unexpectedly, the second sister resolutely denied this: "Jiaming, we never use gutter oil in our store. Since the store opened, at most, we have used some hair colorant or something, which is harmful, and we never use it!"
When I started my business, I dared to make any money.
Seeing that her cousin didn't believe it, the anxious second sister said categorically: "Really! You taught me before, when fried fritters are blackened, they will be dumped immediately in front of everyone." When my eldest sister and I first opened a breakfast shop, everyone saw that our oil was clean and the fritters were delicious, so the business was so good, and it was more expensive than others without worrying about sales.
Later, we followed this method and connected the hall with glass from the kitchen, so that others could see us washing, stir-frying, and washing dishes. Our restaurant is also getting better and better, the breakfast shop has become a restaurant, and we have opened one after another. ”
Li Jiaming really doesn't remember, maybe there is, the third sister said before that she would do this business, and she would definitely instruct her on some business skills. It is no wonder that the third sister can turn a small stall in an urban village into three restaurants after three or four years of work. Word of mouth, once formed, is a ten, ten hundred, more effective than any advertisement. Since the third sister's restaurant has formed a reputation, there is a problem in this matter, and it is impossible to improve the taste qualitatively by using only those flavoring agents, fragrance agents and the like.
"Production base?"
The second sister pondered for a while, shook her head and said, "Jiaming, the cost is too high, and it can't be worth it." ”
Li Jiaming said with a smile: "Second sister, once the Sun Ridge Tunnel is opened, you can use a large trailer to transport goods outside. Most of the pigs, sheep, and fish over there are transported from Hunan and Jiangxi, so how can it increase the cost?"
"I'm not talking about the cost of transportation, I'm talking about your cost, you haven't raised pigs, fish, what do you know?
Li Jiaming defined his company as an agricultural trading company, and now it has been changed to an agricultural development company, rather than an edible fungus company, because he has always had the idea of engaging in agriculture in his hometown. I have made enough money in my previous life, but it seems that the things I do don't mean much. In his last life, he donated to repair those two tunnels, although he had the idea of returning Sangzi, but a big reason was also that he wanted to leave a voice.
Nowadays, with the development of the economy, the domestic market has solved the problem of whether there is or not, and the problem is about to be solved. Relying on local resources to open a few factories alone cannot solve the employment problem of tens of thousands of people, but high-quality agriculture can. Money is such a thing, if you don't bring it in life or in death, you just need it, but it is to change the poverty and backwardness of your hometown, Li Jiaming is very interested.
But the second sister doesn't understand this thing, she only knows that doing business is to make money.
"If you don't make money, what are you doing?"
"Second sister, what are you making money for?"
"Life, with money, you can buy villas, good cars, yachts, planes!"
It didn't make sense, Li Jiaming went to lobby the eldest sister again, but it turned out to be a basin of cold water.
"Ming Yan, you told the third sister that you want to donate the tea money that others gave you to the school, and we have no objection. You have read the book, you are serious enough and you have the credit of the teacher, and if you run the school well, you can also let more people and girls read it like you.
Do you think this is fun? Let me tell you, people in big cities are all budget-conscious, and they are old people who buy vegetables, so they will be willing to pay that money?
In the back, Sister Lan and Zhang Xiangfeng were both whimsical as geniuses, and the one in front scared them. The tea money collected by the two sisters and brothers this time is almost 100,000 yuan, so they donated it to the primary and secondary schools in Chongxiang?
When the disappointed Li Jiaming left, Li Xiaolan hurriedly said: "Xiangfeng, you also let Jiaming mess around? He donated 200,000 yuan last time, and he will donate this time?"
Zhang Xiangfeng, who is named aunt and niece, but is actually a sister, said helplessly: "If I want to have that ability, still sitting here?"
How can this be? These people have worked hard to earn money, and he can't donate 100,000 or 200,000 yuan at every turn, and he really thinks that the money has fallen from the world? The last time his aunt and the others swore in front of the Bodhisattva, Jia Ming donated the money, and what money did Xiangfeng take to offer sesame oil to the Bodhisattva?
Li Xiaolan is a rough person, seeing that the little sister named aunt didn't dare to care, she stood up for her and said: "You don't dare to make a sound, I'll go to the fourth aunt to tell me, this guy is becoming more and more disrespectful now, and he won't tell the adults about so much money!"
Zhang Xiangfeng smiled wordlessly and bitterly, that guy from Jiaming, only the second sister-in-law and eldest sister could stop him.