Chapter 168: The Road to Glory (2)
Because of the alumni directory as the foundation, although it has only gone through a few months of development, because of the novelty and fun, and can share a variety of moods, anecdotes and photos is very popular with the majority of students, especially when the summer vacation is coming, a wave of blowouts broke out, and now the number of users has surged to 20 million.
Although the user activity is also very high, Cheng Xiaoyu did not ask Wang Dongliang to receive advertisements, this time is far from the time to make a profit, their goal is not only to make a few advertising money, not to mention that at this time to receive advertisements can not make much money.
The video of "A Bowl of Hot Dry Noodles" launched by the whispering network has spread widely on the Internet, and every user who logs in to the alumni directory can also see it, which has played a very important role in the promotion of the whispering network.
When this advertisement was first filmed, because Cheng Xiaoyu had quite high requirements for shooting, Wang Dongliang deliberately found a very well-known Shenzhou advertising company in Beijing to shoot it, and Shenzhou originally asked for 300,000 yuan, but after the boss of Shenzhou read the shooting script submitted by Xiyu Company himself, the boss cut the price by half and only charged a cost of 150,000 yuan, but asked for this advertisement and allowed them to take it to participate in the competition.
After Wang Dongliang asked Cheng Xiaoyu, he agreed without hesitation, such a good thing could not be found with a lantern, and because he wanted to participate in the competition, Shenzhou Advertising Company also did its best to shoot, and the quality also made Cheng Xiaoyu very satisfied.
This time, Cheng Xiaoyu's publicity plan for the whispering network was even more beyond Wang Dongliang's imagination, because it was not only necessary to shoot a promotional video, but also to produce a zuò MV. Wang Dongliang found Shenzhou Advertising to cooperate again, Shenzhou Advertising has no experience in shooting MVs, and he didn't plan to accept it, but the boss of Shenzhou heard that the entire publicity plan was written by President Xiyu who wrote "A Bowl of Hot Dry Noodles" last time, so he promised a cheap price to take it, but Shenzhou only agreed to shoot according to the requirements of Xiyu Company, they only guaranteed the quality of shooting, not the quality of the content.
In the afternoon, Cheng Xiaoyu returned to the location of Shenzhou Company with a large number of materials shot today, and a group of six people from Shenzhou's shooting team. When Yi Yunfei, the boss of Shenzhou, looked at the childish Cheng Xiaoyu, it was difficult to hide the surprise in his heart, although Wang Dongliang had already told him that Cheng Xiaoyu was very young, and Yi Yunfei was well-informed, and it also took a little time to digest this reality, after all, regardless of the company culture of Xiyu Company and the script written by Cheng Xiaoyu, it should not be the handwriting of such a young man. He hid the turmoil in his heart and stepped forward and took the initiative to shake hands with Cheng Xiaoyu.
Cheng Xiaoyu is a typical piano player, with wide palms and slender fingers, and Yi Yunfei is holding the same hands, Yi Yunfei did not feel Cheng Xiaoyu's restraint, when he said that he admired Cheng Xiaoyu's copywriting and creativity very much, he saw a little shyness in this calm young man.
Cheng Xiaoyu first talked to Yi Yunfei about the MV shooting, which required Shenzhou to build an old Shanghai-style stage in the studio, and also needed to build a toilet. After Yi Yunfei understood Cheng Xiaoyu's intentions, he felt that there was no difficulty in shooting such an MV, and he didn't listen to the song that Cheng Xiaoyu tailored for the idol plan, so he was a little skeptical that Xi Yu's publicity strategy was not in the right direction, but he was not qualified to dictate to other people's companies, so he didn't say much, and asked the people below to come up with a stage rendering first, and after Cheng Xiaoyu saw it, he felt that it was okay, and began to build.
Then he asked his secretary to take Cheng Xiaoyu to guide the editing of the promotional video, Yi Yunfei had no way to understand such a promotional video, that is, he shot a video of some beautiful women visiting the company, he really didn't know what effect this could play.
Because he planned to release the first promotional video the next day, Cheng Xiaoyu and the staff of Shenzhou didn't go back until the early hours of the morning, and dinner was a boxed lunch in Shenzhou, Yi Yunfei felt that Cheng Xiaoyu's plan was not magical this time, so he left early, and didn't ask too much about what the video was cut into the next day. He felt that how to get those were just ordinary videos, and there would be no extra special effects.
The second day after coming to the capital, Cheng Xiaoyu was still very busy, early in the morning he arranged for Shenzhou's shooting team to follow the idol plan to go to the capital's century-old brand Ruifuxiang to make cheongsam, and he was preparing for the launch of the promotional video in Xiyu.
At 9 o'clock in the morning, the content appeared for the first time in a small narrow area reserved for advertising under the whisper input box and in the middle of the whisper content box on the whisper interface. The sky blue sky background, on the left is the shadow of the avatars of the six girls of the idol plan, all of which are marked with question marks, and on the right is the white text "Known as the idol group with the highest appearance in China to visit the headquarters of the whispering network, yes or not at three o'clock in the afternoon, please pay attention to the whispering topic and score on time." Immortal? Monster? Or mortal? You say it! ”
Under the deliberate promotion and hype of the online editor, the topic of "the most beautiful idol group in China" soon rose to the first place in search and the first place in popularity. It's just that no one knows who this idol group is, but it has done publicity for Oriental Kagura, and many fans of Oriental Kagura have whispered that there are not many Chinese idol groups, and they must be their idols.
But many netizens have explained that it is clearly six shadows, and there are only five of you Dongfang Kagura, how is it possible? It should be another company, a newcomer group on the river or Orange Sky Push.
So Oriental Kagura fans began to whisper that they didn't know what group had not yet debuted, but they had the courage to claim the highest value in Huaxia, which was simply shameless.
Although there are a lot of malicious attacks, Cheng Xiaoyu is even happier when he sees it, he is not afraid that there will be no arguments, he is afraid that no one will pay attention to them, the more controversial it is, the higher the attention, this is the essence of propaganda, not to mention that he has enough confidence in the idol plan Yan.
At almost three o'clock in the afternoon, Cheng Xiaoyu and a group of people sat in the conference room of Xiyu Company, where the publicity was broadcast in real time, as far as the warm-up of the morning is concerned, the popularity of the whispering network is still enough, but it is far from spreading to the entire network, judging from the traffic of the special page of the whispering network, it is probably millions of people who are paying attention to this matter, and the messages on the special page are also refreshed quickly, most people are counting down, and there are many people who are sending immortals? Monster? The words.
At three o'clock, the video was launched on time, and the employees of Xiyu Company also stopped what they were doing and began to watch the promotional video.
There is no title, and what goes directly into the picture is a huge plane crossing the blue sky, and then a row of pink cute emoji is typed, and the idol plans to shoot the first MV on the first day, at 12:30 p.m.
There is a huge sound of a plane landing in the video, as well as the voice of dubbing commentary, and after a while, there are long-legged girls in shorts, short skirts, and T-shirts in the airport, but what makes the audience even more crazy is that their faces are all covered by cute cartoon avatars.
But at this time, the audience can still find abnormalities in the eyes of passers-by, although they can't see their faces, but this figure is indeed explosive, which makes all the viewers want to fast forward directly and see what these girls look like.
The voiceover also kept flashing beautiful words, and the passers-by were narrated, which made the Chinese audience watching the video feel cute and interesting.
Then there was the picture of Wang Dongliang going up to shake hands with the six girls as a representative of Xiyu Company, and the narrator jumped out mischievously and said, "You can shake hands with such beautiful girls!" I'm really envious. When the picture swept over the members of the idol project one by one, everyone reported their names, until finally Su Yuxi reported his name, the picture froze, and the cartoon pig covering Su Yuxi's face was gone, revealing Su Yuxi's beautiful face, and then the screen went black, and a row of six playing cards with question marks appeared, after some shuffling, the first one on the right was turned out, and the photo of Su Yuxi was on the front, and a pink emoji introduction appeared next to it, Su Yuxi, age sixteen, birthday October 11, Libra, 171cm tall, good at piano, philosophy, professional model, singer, high school junior.