Chapter 11: Brother Jiang takes you on a treasure hunt
Seven p.m.
Su Ying logged in to Tongyan as soon as she went home, and Jiang Yuan had been waiting for a long time.
"Is there something wrong with my live stream today?" Jiang Yuan asked.
In the afternoon, the tone of the "fate is you" question made Jiang Yuan feel that something was wrong, and during the live broadcast, although the number of viewers seemed to have made a lot of progress - it has remained at about a dozen people, but these viewers seemed to be asleep, and there was very little communication with Jiang Yuan.
Except for the occasional question: "Is the anchor memorizing the text......?"
It's just that Su Ying was still at work at the time, and there was no way to tell him in detail, so the two agreed to talk in the evening.
Su Ying regarded Yuan Jiang as a treasure that she had discovered by chance, and she was like a craftsman, making the gem shine as it should have in the process of repeated polishing.
This feeling made Su Ying intoxicated, and Yuan Jiang's serious attitude towards live broadcast also made her feel that it was worth it.
So she didn't answer Yuan Jiang directly, but asked a question for him to think: "What do you think is the difference between live broadcast and movies or television?" ”
What is the difference with film or television?
Jiang Yuan also thought about this question.
Jiang Yuan wants to promote his ideas and gain people's recognition, and making movies or television is also one of his options.
However, compared to live broadcasting, these two industries have a significantly higher threshold.
Expertise, experience, equipment, connections, and even money are all indispensable, but becoming a streamer is much simpler in comparison.
Perhaps personal Weibo is also a good way to promote, but compared with live broadcasts, Weibo lacks the most intuitive picture - pictures are always more touching than words.
So back to Su Ying's question, I chose live broadcast only because this is the most suitable way for Jiang Yuan, as for the difference from movies and television......
The entry threshold is different, but Jiang Yuan vaguely knows that this is not the answer that "fate is you" wants.
"What's the difference?" Jiang Yuan humbly asked for advice.
Su Ying, who was on the other side of the screen, felt a little incredible.
At the moment, this person named Yuan Jiang not only knows nothing about live broadcasting, but also knows nothing about entertainment methods such as film and television, and he doesn't look like a normal human living in today's era......
Damn, is it true that this rich second generation only comes into contact with the economy and capital in his ordinary life?
However, this process of training a new rookie into an old driver makes people feel even more fulfilled!
Su Ying, who was full of fighting spirit in her heart, began to give Jiang Yuan a training class: "Live broadcast has become an increasingly popular form of entertainment, not only because of its low entry threshold, but also because it has a sense of participation and interaction that other channels do not have......"
"For example, live fishing, as a viewer, you can discuss with the anchor the fishing experience, the choice of bait, the location of the hook, and also share the joy of the harvest when the anchor catches the fish."
"Can you imagine watching TV or a movie and talking to the actors in real time, or directing them to perform the way you want? However, live streaming can provide viewers with this opportunity. ”
Participate and communicate? Jiang Yuan silently savored these two words in his heart.
Su Ying paused for a moment, as if to give Jiang Yuan time to comprehend, and then continued: "In addition, the most important thing in the live broadcast is the content. ”
"That is, in your live broadcast this time, what is the theme, what do you want to show the audience, it is impossible to leave people sitting in front of the screen for two hours with exquisite scenery alone."
When Su Ying said this, she asked Jiang Yuan to open the live broadcast of other people.
"You look at the most popular one in the outdoor column, 'catch soft-shelled turtles in a wild pond', you look at this theme is very clear, everyone wants to see when the pond water is drained, and what the anchor can gain in the end, these coupled with the anchor's gags from time to time are the key to retaining the audience."
"Look at the next one again, this form is very simple, it is to eat live broadcast, but there are also places to attract the audience, everyone wants to know how much this guy can eat in the end after ordering eighteen dishes, this suspense is what attracts the audience to watch."
"Next, live broadcast of hiking across the country, live broadcast of reservoir night fishing ......"
"In addition, have you noticed that what these anchors show is what the audience wants to do but doesn't have the opportunity or ability to do, this is the sense of substitution that can be provided in the live broadcast."
With her many years of experience in the industry, Su Ying told Jiang Yuan one by one what the success of these popular anchors was.
And Jiang Yuan is also improving his understanding and experience of live broadcast little by little in Su Ying's teaching.
The original JS Sakura sincerely advised, "If you really want to make some achievements in the anchor industry, maybe you can settle down first and learn some experience from other anchors......"
"Thank you." Jiang Yuan's thanks are also very sincere.
Seeing the news from the other side, Su Ying couldn't help but show a mischievous smile on her face: "So, how are you going to thank me?" ”
"If I succeed in the future, I will definitely let you be my agent."
Jiang Yuan's reply surprised Su Ying for a while, daring to love this nerd really regarded himself as a scout, but after a while, Su Ying still replied with a smile: "Okay." ”
After ending the chat with "It's You", Jiang Yuan fell into deep thought: interaction, participation, content, substitution, it seems that he still has a lot to learn......
In the next two days, Jiang Yuan followed Su Ying's advice and did not blindly start the live broadcast, but spent all his time watching other anchors.
This time, Jiang Yuan unloaded his initial contempt and disdain, and humbly learned from experience, learning how other anchors adjusted the atmosphere, learned how they communicated with the audience, and learned how they controlled the rhythm......
It wasn't until three days later that Jiang Yuan told "It's you", "I think I can try again......"
Su Ying agreed: "It's okay, experience always has to be accumulated slowly in actual experience. ”
"But can you tell me what you want to stream tomorrow?"
Looking at Yuan Jiang on the other side of the screen expounding his ideas, Su Ying felt a sense of relief in her heart: It seems that in the anchor industry, he has really started to get started......
On April 25, 1644, Li Zicheng conquered Kyoto and overthrew the Ming Dynasty, and on May 17, 1645, Li Zicheng died in Jiugong Mountain.
Legend has it that when Lee was evacuated from Kyoto after his defeat at the hands of Dolgon, he brought with him a large number of treasures in order to make a comeback.
However, with the death of Li Zicheng, the whereabouts of these rumored treasures disappeared......