Chapter Eighty-Nine: The Chicken Soup Road of the One-Armed Racers of Akinayama
"You really know how to write advertising scripts?" Anwar didn't distrust, but Sioux City knew a little too much.
"Why am I lying to you, you just put your heart down. ”
Anwar didn't want to say anything more, and glanced at Li Xuetong. Li Xuetong made an expression that I didn't know he would write a script.
So will Sioux City write an advertising script? Of course not, but there are so many classic advertisements in the previous life, which can be used as a reference. Sioux City has writing skills, so the layout and writing skills are fine. I have the ability to post-production, and I have no problem grasping the video editing in the follow-up rhythm, so if I don't stand up and brag at this time, I'm sorry for myself.
Sure enough, when they saw Su Cheng's confident expression, the models were even more excited, they were so good at taking pictures, and they could write scripts, would they be directors?
In the next meal, Anwar and Li Xuetong didn't have the slightest chance to interject, and they were watching how the ten models fought wits and courage to get Su Cheng to pay attention to themselves.
Seeing Su Cheng's intoxicated expression, Li Xuetong was also drunk.
After eating, seeing that these people were really about to fight, Anwar had no choice but to come forward and pull Su Cheng out, "Xiao Su, if you have a need or something, let's not wait for the evening." ”
"Is there a demand? Mr. An, you misunderstood, I'm just a normal academic discussion. ”
The corners of Anwar's mouth twitched, and he almost spewed dirty words, "Then the academic discussion can also wait for the evening, and the thinking will be clearer at night." ”
"Yes, Ann always has experience. ”
Anwar twitched again, "Well, let's talk about advertising scripts." I want to finish shooting as soon as possible. ”
Seeing Anwar so anxious, Su Cheng realized something, this is probably what the headquarters asked him to do. If you don't do your stuff well, show them early and they can send someone else over sooner.
"Then let's find a place, and I'll write the script for you. ”
"Okay, just upstairs in this hotel. Anwar booked a room.
As for what to advertise, Sioux City decided with little thought. If there is one place in the world where advertising is the best, it is definitely Thailand. Thai people do advertising like RB people do (dong) animation (zuo) comics (pian), absolutely world-famous.
Among the many classic Thai advertisements, the most impressive one in Sioux City is Pantene. I believe many people have seen this advertisement filmed in 2007, a beautiful but deaf-mute girl met an uncle who was also deaf and dumb but relied on playing the violin on the road when she was a child, and since then she has embarked on the road of learning violin.
But when she grew up in school, the little girl was inexplicably abused by a rich girl who was okay but had a very dark heart, although she couldn't hear it.
The girl went to find the uncle who was selling art, and the pear blossom who was crying in front of him brought rain, and she asked the uncle helplessly and desperately why she was different from others.
But the uncle gently asked her, why do we have to be the same as others?
After drinking the uncle's bowl of chicken soup, the girl was instantly resurrected with full blood, and she also signed up for the school's music competition.
And then there is the routine that the heroine can never escape, and the villain magically saw the heroine playing the violin outside, so he found someone to smash their field and beat people by the way, and the hatred value was full.
This wave of rhythm of the villain successfully filled the heroine's anger value, and at the music competition, the heroine made a big move with a worn-out violin.
Accompanied by Canon's music, the transformation of scene and memories, the rotation of the stage, the metaphor of turning into a butterfly, and the short seconds of accumulating emotions to an extreme, Sioux City will always remember that when Canon's music entered the climax, the angry, struggling, unwilling, and determined look on the girl's face turned into a powerful weapon to hit the heart at the moment of shaking his hand at the end, and Sioux City also became one of the countless people who shed tears watching this commercial at that moment...
This advertisement has been a classic that has been reprinted countless times since 2010, and some people even bluntly said that this is the best advertisement in history.
So since Sioux City wants to learn from a successful advertisement, it naturally has to borrow an absolute classic.
With a simple revision, Sioux City's script came out. A one-armed child who was born with a child, saw a one-armed taxi driver on the side of the road as a child, and since then he has been determined to become a race car driver.
But because it was impossible to hold the steering wheel and gear at the same time, the boy had to temper his gear speed again and again until he successfully surpassed the limits of human beings and could drive a racer with one hand.
During college, the man happened to participate in an outdoor drag racing club, but he was excluded and discriminated against by Gao Fushuai, and even others laughed at him.
The boy was desperate, so he went to the taxi uncle and asked him why he was different from others.
Then the uncle gave him a bowl of chicken soup.
After the chicken soup, the boy signs up for a racing race in Akinayama. But before the game, the scene of the boy driving and the taxi uncle racing outside is seen by the villain. The villain found someone to beat them up, and smashed his car by the way.
On the day of the Akinayama race, the villain man led the way and was firmly in first place, but he didn't notice that shortly after he set off, a dilapidated modified car sped up from the foot of the mountain and was chasing them at high speed.
The villain men's football team set off more than ten seconds earlier than the male protagonist, but was eventually surpassed by the male protagonist. During the non-stop memories, turning, breaking the cocoon into a butterfly, when the male protagonist made a god-level drift with one hand in the corner before the finish line and overtook the villain to become the champion, the background music entered the climax.
Finally, the audience cheered, shouted, boiled, and the Maserati logo plus a sentence that you can also shine...
After it was done, Su Cheng simply combed it for a second time and handed it over to Anwar.
"Done?" Anwar looked stunned, it had only been ten minutes, and he had just turned on the computer and was still thinking about working for a while.
"It's just an advertisement, it's too easy for me. Su Cheng stroked his bangs, so confident.
Anwar saw Sioux City's expression and read the script from beginning to end very seriously. To be honest, the whole plot is not particularly amazing. Anyone who has seen this advertisement should be able to feel that the success of the advertisement is inseparable from the acting skills of the actors, the grasp of the rhythm, and most importantly, the perfect match of the background music. But none of these things are visible in the script.
Imagine removing Canon's music and watching this ad again, will you be much less moved?
So Anwar, who only saw the script, was a little entangled, the script itself was not bad, but it was not much better than the script given by the company, what should I do, if I strangled Su Cheng was tantamount to killing his talent, but if I followed Su Cheng's script, it was difficult for the company to explain.
Anwar secretly glanced at Sioux Cheng, who was sitting calmly on the sofa, and finally made a decision.
He sent an email directly to the headquarters to negotiate that it was impossible for him to fight for Sioux City to the headquarters again, if nothing else, he just wanted to give Sioux City a chance, and wanted to give the motherland a chance in the future.
But what he doesn't know is that because of his decision, it will cause a lot of turmoil...