Chapter 366: Almost 1/5 of a second
Yang Shilei guessed correctly, "Ruili" magazine is indeed a little confused today.
At 9 o'clock in the morning, channel publishers in many places called and asked for urgent allocation, among which Shanghai, Guangzhou and Shenzhen had the most requests.
The staff on duty received the call, quickly wrote down the other party's requirements in the record book next to them, and then trotted all the way to the distribution department to report.
"Supervisors, Shanghai, Yangcheng, and Shenzhen, their book wholesale agents each asked for an increase of 20,000 copies, in addition to 5,000 in the southwest, 12,000 in the three eastern provinces, 8,000 in Qilu, and 5,000 in central China...... We want the most in Beijing, and we want to print 50,000 more copies. ”
"How can there be so many?"
When the director of the distribution department heard the report, he stood up a little nervously: "Roughly count, this will be printed more than 100,000 yuan!"
"Yes, a total of 150,000!" The attendant was very excited, his face was red, and the amount of additional printing almost exceeded that of the first printing, which was a big scene that he had not seen in many years.
"Many customers reported that the first batch of magazines on the shelves this morning was almost snatched in seconds, and many office workers threw down their money to grab magazines, and the store owners couldn't react. The postal system of Shanghai, Guangzhou and Shenzhen is too slow to respond, and the channel business requires to take the fast channel, which must arrive before 18 o'clock today, and 20,000 copies must arrive at the warehouse before 24 o'clock at the latest, otherwise it will affect tomorrow's sales. ”
The supervisor is more concerned about the local sales in Zhongjing: "What about our Zhongjing?
Zhongjing is the base camp, and the distribution is mainly its own channels, not the postal service, so the company has set up its own delivery fleet.
The side of the warehouse is also very depressed, the phone keeps ringing, it is only 9 o'clock, and the urging is like urging.
"There are still about 10,000 copies in the printing house that have not been delivered, our own warehouse has been emptied, the last car has been driven out half an hour ago, and it is still the end of the rush hour, the traffic jam is terrible, and the calls of those small bosses urging goods are one after another......
"Tell them to ride an electric car to sweep the stalls! Sweep one by one and deliver the goods in person!"
"All the people who can move have let them out, but tens of thousands of copies are too many, and it is estimated that they will not be delivered at noon today, which is really enough!"
“……”
Everyone was silent for a while, and they could only hear the shrill ringing of the phone, and they didn't have to think about it, they were all urging goods.
The explosion that has not appeared for many years has made everyone at a loss, and the sudden increase in workload has made the employees who have not worked for a long time unbearable.
It's like a field that has been barren for more than ten years, and it is suddenly vigorously cultivated by a mighty and strong man, and the man is alive and well, but the field can't stand it......
Boom!
The door of the distribution department was opened, and the editorial department and President Ma walked in, and as soon as they entered the door, they asked, "What's going on?"
"A total of 150,000 copies have been printed nationwide?
"It's only 9 o'clock in the morning, it's not even 9:30 o'clock, and the first batch of sales morning peak has just passed and asked for printing?
In the gossip, the head of the distribution department finally explained clearly, so that the leaders looked at each other at a high level.
The vice president asked: "Do you mean that usually we sell 350,000 copies of a magazine, and it takes one week to sell it in three batches, but today the first batch of 200,000 copies only sold for nine hours?"
"It sounds incredible, but it just happens. ”
"Who knows what's going on?"
The head of the distribution department shrugged his shoulders and spread his hands, not knowing.
The editorial staff shook their heads, and like previous issues, there was nothing special about this issue.
"Then there has to be an explanation! It can't be an alien who subscribed to our magazine, right?"
The vice president suddenly remembered and exclaimed: "It's Yang Shilei!"
"What Yang Shilei?"
Some people didn't react, and the vice president said excitedly: "Do you remember talking about cooperation with Yang Shilei two months ago, and he repeatedly emphasized that he would use his female model in the two issues of the magazine in May?
President Ma immediately pointed to the telephone: "You hurry up and make a call to Yang Shilei and ask what's going on." ”
Everyone was in the distribution department, and the vice president dialed Yang Shilei in front of everyone.
"Xiao Yang, this issue of Ruili magazine is selling well, and your female model has made a great contribution! Haha, happy and happy...... I'll just ask you, did you advertise something in advance?oh, well, oh~~~~ I see...... Thank you, thank you very much for your help, I will apply to the president and give you a big red envelope at the end of the month...... Good, good, goodbye!"
Hanging up the phone, the vice president laughed: "He did make a move, and recommended this issue of the magazine among more than 2 million fans, which can be regarded as an advertisement for beauty blogger Wang Rong." Wang Rong's fans are too face-saving, and according to the 10-to-1 subscription ratio, it is estimated that two or three hundred thousand people will come to snap up the purchase. Okay, let the factory print it, what is 150,000 yuan? First ask the factory to print 200,000 copies. ”
"200,000 copies?"
Everyone was startled, and the vice president was still laughing: "Don't believe it, let me tell you, 200,000 copies must be the starting print run, and when our "Ruili Yiren Fashion" is listed on the 1st, he will also recommend these two copies among the other 5 million fans, everyone wait, we will grab the first of its kind in the country in May, break the highest record in history, and by the way, trample the old opponent "Xin Wei" to death, so that it will never be able to turn over!"
"Awesome!"
"So, doesn't he have 7 million followers?
"Sishi Design has 5 million fans, and Beauty Wang Rong has 2 million, I estimate that they will sell anything in the future, and the sales volume will easily reach the 100,000 level, don't believe it, everyone, this is the power of the Internet!"
"And I guess, the hundreds of thousands of new customers he helped us bring this time, maybe the June issue, the July issue, will continue to buy, our data in the next few months must be very good, this is equivalent to us earning hundreds of thousands of customers for nothing!"
"So, you have to seal a big red envelope for him!"
"The red envelope must be sealed!"
"Oh, today's young people, that's amazing!"
A few old guys are also sighing and sighing, "Ruili" has developed its own members over the years, and the number of registered members has only reached 5 million for several years, and 90% of them are not active users, and the half-dead "Ruili Online Mall" has not been done, the price of goods is not superior, and it is more expensive than Taobao, resulting in a very low user viscosity.
Everyone is moving closer to the e-commerce industry, looking at what they are doing, and then looking at how many people are holding it, there are millions of active fans at every turn, and many people feel that the world has abandoned their middle-aged and elderly people, and the future is fierce!
President Ma took a long breath: "He has helped so much, we Ruili owe him a favor, and I will keep this in my heart." Okay, okay, let's all go to work, hurry up and print 150,000 copies, no, 200,000 copies, and get this thing done. I'm going to call Lao Zong and shame him, haha!"
This kind of falling into the well and laughing at his peers, President Ma is not the first time to do it, and he is tired of it.