Chapter 194: Sky-high sponsorship fees
"Since everyone asked about "Twelve Legends", there is just one news that can be revealed, and I just got this news, as of yesterday, the recruitment of sponsors for the first season of "Twelve Legends" has ended, and a total of five business places have been sold. ”
"Obtained a sponsorship fee of more than 30 million Hong Kong dollars......" Speaking of this, the whole hall immediately resounded with a burst of discussion, and everyone couldn't hide their shock on their faces, and they were all frightened by the news. Although TVB only played the trailer, it can be seen that the investment in "Twelve Legends" must be not small, and I am afraid that it is not much different from some small-budget movies, and this is only one issue.
Originally, they were still curious about how a program with such a large investment as "Twelve Legends" could recover its costs, but they didn't expect that "Twelve Legends" actually received more than 30 million Hong Kong dollars in sponsorship fees, which is higher than the box office of those blockbuster movies, which is too incredible.
Even He Chaoqiong, who was still tasting in her heart, turned her head to look at Wei Xiong in surprise, she didn't expect Wei Xiong to get more than 30 million Hong Kong dollars in sponsorship fees for just one program, if you count the income from TVB and Macau TV stations buying programs, wouldn't it be more than 40 million?"
However, she was very curious about what the 'five business positions' in Wei Xiong's words were, and the same was true for the reporters below, but Wei Xiong obviously wouldn't explain so much, and after seeing the expected reaction, he couldn't help but smile: "Specifically, Tianheng Film and Television will announce it to the public in the next few days." ”
"Okay, I've said everything I can, so let's focus on today's topic, and I won't answer the rest. ”
Hearing this, the reporters below who were gearing up were immediately disappointed, but since Wei Xiong said so, it would be too shameless for them to hold on to it again, not to mention that today is the signing press conference of Macau TV, so they can only find a way to find out the news later......
"You said that "Twelve Legends" received a sponsorship fee of 30 million?" Shao Yifu was holding up the ginseng tea to drink, and after hearing Fang Yihua's words, the teacup immediately stopped involuntarily on the side of his mouth, his face was full of shock, and his expression was as if he had heard something fantastical.
"This is what Wei Xiong said himself, and it should be true. That's right, but Fang Yihua still couldn't believe it. It is said that today is the press conference of Wei Xiong's entry into the Macau TV station, as the largest TV station in Hong Kong and Macao, TVB naturally sent reporters to participate.
When she knew that "The Legend of the Twelve Paths" actually received more than 30 million sponsorship fees, she thought that she had heard it wrong, and only after she was sure again and again that it was true, she couldn't help but guess how Wei Xiong did it, it was more than 30 million, which was incredible.
Shao Yifu took a sip of ginseng tea, and then said with a smile: "It seems that this kid's method of collecting money is very unusual, but with the quality of the show and his current fame, it is worth the price." Hehe, after earning such a large amount of sponsorship fees, he still charges us 6 million. ”
The price of "Twelve Legends" sold to TVB is more than 6 million, which is not only not expensive, but cheap, but TVB only has the right to first broadcast, not the right to replay, so Tianheng Film and Television does not suffer a loss. The replay rights were sold to Macau Television.
The premiere right, replay right plus sponsorship fee, only one program Tianheng Film and Television has earned about 40 million, even if the cost is deducted, it can still net 30 million, which is better than those blockbuster movies, you must know that Tianheng Film and Television Shao Yifu also has shares,
How can he not be happy, so don't look at what he seems to be counting Weixiong's money to make TVB, in fact, he is still very happy in his heart.
At this time, Fang Yihua also smiled, originally she did not approve of Shao Yifu and Wei Xiong's joint venture to establish Tianheng Film and Television, because this is likely to threaten TVB's status in Hong Kong, and may even shake TVB's foundation, and now it seems that this cooperation also has merit.
Of course, she didn't come to Shao Yifu for Wei Xiong's business: "I met with Lin Jianyue at noon, he not only wanted to buy all the artist contracts of the Shaw Brothers, but also wanted to buy all the film rights of the Shaw Brothers, it seems that the Lin family is preparing to enter the film market in a big way this time." ”
"All the movie rights of Shaw Brothers? hehe, the ambition is not small. Shao Yifu smiled faintly: "The Hong Kong film market is now in its heyday, especially after the emergence of Wei, several consecutive movies have earned tens of millions or even hundreds of millions, and it is no wonder that some people are red." ”
"But this time, the Lin family probably not only wants to enter the film market, as far as I know, Lin Baixin is also interested in joining ATV, and now he should be talking about share acquisition, hehe. It's just that ATV's development is good now, and Qiu Dehe may not get rid of it so easily. ”
"Then sir, what do you mean......" Fang Yihua, the partner of selling his artists, naturally agrees, so that if Shao Yifu wants to resume production in the future, he will definitely need to think more, but she can't pay attention to selling the film copyright, which is the foundation of Shaw Brothers after all.
Shao Yifu didn't answer immediately, but pondered for a while before sighing and saying: "The artist contract can be sold, and the copyright is kept." ”
In any case, Shaw Yifu always had a trace of fantasy about Shaw Brothers, not to mention that the copyright of hundreds of Shaw Brothers films is like a hen that lays eggs, which can bring him a lot of income every year (the copyright fee must be paid for TV broadcasts or programs that quote clips from movies).
Fang Yihua saw that Shao Yifu was a little depressed, so she walked behind Shao Yifu, and said while massaging Shao Yifu's shoulder: "Shaw Brothers' artist contract is just a drag now, if you sell it, you can concentrate all your resources on TVB, wouldn't it be better." ”
This year's TVB's performance has increased a lot compared with last year, which makes Fang Yihua feel that his idea is correct, and it is because of this that Shao Yifu has no reason to let Shaw Brothers resume production, but Shaw Brothers is Shao Yifu's hard work after all, which is regrettable.
After being lonely for a while, Shao Yifu cheered up and asked, "What do you think Ah Xiong will do after he buys Macau TV?"
Fang Yihua pondered and said: "Macau TV now has only one Chinese channel, which broadcasts programs from 18 o'clock to about 23 o'clock every night, broadcasting about 40 hours of TV programs a week, and the signal coverage is only less than half of the areas of Macao and Hong Kong. ”
"With Wei Xiong's character, since he has acquired Macau TV, he will definitely change this situation, it is certain to extend the broadcast time of daily programs, and perhaps expand the signal coverage, so that TVB's performance next year may have a certain impact. ”
"Hmm. Shao Yifu nodded in agreement, but he was not too worried, you must know that TVB now occupies more than 60% of Hong Kong's TV market, which can be said to be the leader, crushing ATV to death, not to mention Macau TV, which is inferior to ATV.
Even if Wei Xiong really has the ability to turn decay into magic, it is not something that can be done in a short period of time. Of course, vigilance is necessary.
"Ah Xiong wants Macau TV and TVB to form a strategic partnership, which can be discussed, but you have to grasp it yourself. ”
Hearing this, Fang Yihua immediately understood what Shao Yifu meant, it was 'friendship to friendship, business to business', because of the situation, Shao Yifu was not good at refusing Wei Xiong's proposal to cooperate, but TVB will not show much sincerity in this cooperation, on the contrary, I am afraid that it is more competition......
After the signing ceremony, Macau Television held a reception in the hotel, which was attended by some officials of the Portuguese and Macao governments, in addition to the middle and senior staff of the TV station. And Wei Xiong, the chairman of the board of directors, naturally became the focus of the reception.
"I really can't tell you that you have a pretty good amount of alcohol. In the center of the reception hall, Wei Xiong grabbed He Chaoqiong's hand with one hand, and gently wrapped his arm around He Chaoqiong's waist with the other, slowly dancing with the music, and there were several pairs around them dancing the same ballroom dance.
"You're drinking a lot, too, I saw you drank a lot of alcohol just now. He Chaoqiong smiled slightly, looking no different from usual.
But as soon as she opened her mouth, Wei Xiong asked a puffy smell of wine, which showed that she had indeed drunk a lot. Seeing this, Wei Xiong didn't say anything more, but his eyes swept over He Chaoqiong's chest from time to time, I don't know if it was intentional or the style of dressing was like this,
At tonight's cocktail party, He Chaoqiong wore a black V-neck dress, if there is no capital, it would be fine, but He Chaoqiong's figure is concave and convex, not to mention how majestic the chest is, at least it can compare most women, and now she is wearing such a sexy dress.
If Wei Xiong became the focus of the reception because of his identity, then He Chaoqiong became another focus of the reception because of her charm, from the beginning of the reception to the present, this is the fourth dance she danced.
"What are you looking at?" Wei Xiong looked at him, He Chaoqiong was looking at him with an expression that seemed to be smiling, and suddenly there was an embarrassment of being caught, but he calmed down in an instant, perhaps because of the drinking, which made him have a lot less usual worries,
"Don't you know you're beautiful tonight?" Wei Xiong not only smiled lightly, but even the words he said were frivolous, and even the hand on He Chaoqiong's waist rubbed lightly. was so frivolous and rude, He Chaoqiong was not angry, and the smile on his face became even stronger.
"Wasn't I pretty before?"
"Of course not, it's just that tonight is more beautiful, don't you see that the men at the reception are all looking at you and rushing to invite you to dance. ”
"You still have a bit of vision. ”
"I never thought I had a bad eye, and I've always been confident in aesthetics. ”
“……”
The two were jumping and chatting, and before they knew it, their bodies were getting closer and closer, and although they were not close together, they could almost hear each other's breathing......