Chapter 34: Polarization
In less than a month, the money-burning war in the online novel industry has finally come to an end, and the two websites of Zeyue and Qidian have been freed from the dilemma of only not getting in, or saying that they are going out more and getting in less, and they have filled the deficit. Pen × fun × Pavilion www. biquge。 info
The entry of accounts in a short period of time was more amazing than everyone imagined, and when the accountant went to check the accounts, he was shocked.
"Mr. Zhao, you can't be mistaken, right?"
Accountant Tong was frightened, the funds on Zeyue's accounts were approaching the seven-digit mark, although she didn't do editing work, she could work in Zeyue, how many books there were on the website, how many readers, she had a number, even if all the signed books on the website began to sell for money, it would not pop up so many recharges at once.
If the bank gives you less money, no problem, if you count more, how big can this matter be, millions of funds, in the face of serious financial fraud.
"Put your heart in your belly. Zhao Zejun laughed at the nervous appearance of Accountant Tong.
Online novels are more efficient than most sales industries to collect money, and the accounts cannot be calculated according to the accounting of Tong.
For example, a book is updated with 300,000 words a month, and two cents and 1,000 words, and a person is theoretically six yuan.
But in practice, readers generally don't charge a few dollars a week or a few dollars a month at a time.
Now that online banking has just begun to become popular, many readers recharge by going to the bank to transfer money on the spot, which is generally dozens or hundreds of charges for convenience.
Even through online banking, a few dollars at a time is too much trouble.
According to Zeyue's background, more than 95% of the single recharge exceeds 20 yuan, and more than 60% of the single recharge exceeds 50 yuan.
In other words, the money in the account is actually higher than the value of all the books in the library, which means that the consumer has saved a sum of money in Zeyue, and Zeyue can use the money in advance and do not have to pay interest.
Half of this money, minus taxes, goes to the author.
But in reality, the website makes more than half of the profit.
Both Zeyue and the starting point have set a 'minimum limit', and the author's income will only be paid if he earns more than 200 yuan. Some authors' subscription income simply does not reach 200 yuan, and at present, it seems that the number of these authors is not a few, and this money actually belongs to the website.
In addition, there is a time lag between the reader's recharge and the author's receipt of the manuscript fee. At least for a month, that is to say, there will be a large amount of precipitated funds on the website account for a long time, and this precipitated funds are basically enough to meet the daily operating expenses of the website just by eating interest.
Of course, not all fiction sites benefit from this.
Huanjian, the former industry giant, is already in a hurry at this time.
At present, judging from the data, Huanjian's data is the most beautiful of the three websites.
After the emergence of the charging system, Zeyue and the starting point of the reader did have a certain scale of loss, this group of people have come to the free Huanjian, in a short period of time, the traffic of the Huanjian surged, far more than the previous monopoly stage.
But these data are too empty, all bubbles.
The author's level is low, and he can't create high-quality novels in a short period of time, and the website has to subsidize their welfare;Readers, not to mention, most of them are unwilling to pay money, and a small number of them are willing to pay, but now there are novels with a little bit of quality, basically in Zeyue and the starting point, so these people pay to read novels in Zeyue and the starting point, and occasionally come to Huanjian to read free novels after reading them.
In desperation, Huanjian could only learn the way of Zeyue and try out the charging system.
Yes, Huanjian has also started to charge!
Ze Yue and the small life of the starting point are getting better and better day by day, and the two pioneers have proved that charging is a way to go, and it is the only way to survive in the online novel industry at present, no matter how stubborn Kong Decheng is, it is impossible to continue to insist on being free.
The problem is that those readers who come to Huanjian are rushing to come for free at the beginning, and at this time, they suddenly charge, and readers don't make trouble!
Besides, if you charge a fee, you must always have a good-looking book, right? At present, almost all of the high-end writers in the industry are in Ze Reading and Starting Point, and there are really few books that are worth spending money to read.
One step is slow, one step is slow, and in the end, the gap is getting bigger and bigger.
Huanjian wasn't just a step slower.
The reward is a step slower, which has led to a large number of powerful authors going to Zeyue;After Zeyue launched the signing, it further widened the gap between the quality of novels on the two websites;
After a period of time, stimulated by the Diligent Writing Award, Zeyue appeared a batch of hundreds of thousands of words, the number of words has a number of words, the quality and quality, and the update and stability of the novel, which meets the basic conditions of charging by chapter;
At this time, it is obviously unreasonable to copy Zeyue's chapter charging model.
In desperation, Rizhao racked his mind, and according to the characteristics of Huanjian, he thought of a compromise solution: monthly subscription.
Ten dollars a month, and you can read any novels on the site.
Zhao Zejun still appreciates Rizhao's monthly system. It's not that a monthly subscription is better than charging by chapters, but it turns out later that chapter charging is king. But for the current Huanjian, a monthly subscription is the best way.
The characteristics of Huanjian: There are many books, but not many high-quality ones. The monthly subscription can give full play to the advantages of the large collection of books and the large readership base of the Huanjian Library.
Even so, after the implementation of the monthly fee system, although Huanjian was able to survive, it has completely lost the ability to compete with Zeyue and the starting point.
Because the monthly income is limited, it can only bring a stable but thin income for websites and writers, and writers with a little strength and ideas for the future will not choose Huanjian.
The Big Three of online novels, starting from this time, entered a stage of polarization.
Huanjian Book Alliance, which was once a dominant giant, has a smaller and smaller market share, guarding its old foundation, and by the way, it barely survives with the light of the rapid development of the industry;
The two companies of Zeyue and Qidian have been reborn, emerging in an endless stream of excellent novels, cultivating novel gods, and then attracting more readers, and becoming the real leader of the industry through a benign hematopoietic mechanism and profit model.
……
At this time, Zhao Zejun was accompanying several people from the publishing industry who flew from across the strait to visit Zeyue's temporary office location.
As early as after Zeyue carried out the signing system, Zhao Zejun had secretly arranged people to get in touch with the Hong Kong and Taiwan Publishing House.
The war of online novels in the mainland has given birth to a virtual bubble, but the 'bubble' is not only negative.
A large number of bubbles have heated up the 'online novel' industry, and to some extent, even made the entire industry seem to have a blowout growth, attracting attention from many quarters, the first of which is the vision of Hong Kong and Taiwan book publishers.
After more than a month of negotiations, there are many publishing houses in Hong Kong and Taiwan that have expressed enough interest in the publication of online novels, among which two of the more famous 'Starlight' and 'Tuhe' have specially sent editors to Zeyue for on-the-spot investigations, preparing to carry out long-term and stable cooperation with Zeyue.
Today is the day when the two publishing houses selected the first batch of books to be published and signed a contract with Zeyue.