Chapter 577: Founding Lexus

For the next few months, Shuichi Minamino spent the next few months traveling around several cities such as Kyushu, Fukuoka, and Hiroshima, mainly to see which land in these cities was suitable for purchase. Pen, fun, pavilion www. biquge。 info

After planning the land you want to acquire, the next purchase plan is handed over to the senior management of the real estate company. It would take him half a year or more to deal with this matter personally. He has a big family now, and there are a lot of things that he needs to deal with in those companies.

In the past few months, Shuichi Minamino has frantically purchased land in five or six cities, which has attracted the attention of some peer companies in the real estate industry, among which the real estate companies under the four major consortia have paid the most attention to him.

Mitsui Fudosan Corporation.

"Nani, you said that Shuichi Minamino has enclosed a total of 300,000 acres of land so far, and the land enclosure is still continuing?" Tetsumoto Mitsui, as the vice president of the company, was surprised when he heard the news.

As Nanye Real Estate became stronger and stronger, he also had to keep an eye on the company's development. After all, knowing oneself and knowing one's opponent is the only way to win a hundred battles.

"What land did he buy, did he have any information, give me a copy. Tetsumoto Mitsui said in a deep voice, he wanted to know what land that guy from Shuichi Minamino bought. This is the most critical. If he knows, he can see some useful information from the land he has purchased. For example, the development intentions of the other party.

"Yes, yes, I'll print a copy out for you now. The subordinate flattered.

Soon, Tetsumoto Mitsui got a thick pile of information, and when he read through it, he found that most of the land purchased by Shuichi Minamino was not urban land, and even many of it was not suburban land.

"What the hell is this guy going to do? Like here in Kobe City, the land he bought has not been listed as a development zone at all, who will buy this land for real estate development!" Mitsui Tetsumoto was puzzled.

"Mr. Mitsui, I've looked at it before, and I don't know what this person is doing. Such a remote place is indeed not suitable for the development of local products! Even if this place is to be developed in the future, it is estimated that it will take more than ten years!"

"Well, I can't see through this person Shuichi Minamino. ”

…………

Minamino Motor Company Headquarters.

"Chairman, good news, good news!" Today, Shuichi Minamino came here after a few months, and as soon as he came here for a meeting, he heard a high-level rush in.

"I'm getting ready for a meeting, how are you in a hurry? Minamino glanced at the executive, and he could tell that the senior was a senior executive in the scientific research department.

"No, no, chairman, it's great news! We've developed a turbocharged engine!" said the chubby senior with a smile.

"Oh, do the data meet my original requirements?" asked Minamino Shuichi, slightly surprised. He didn't expect that the turbocharged engine would be studied. He thought it would take another half a year.

"In terms of power and stability, it is exactly what you asked us to ask for! ”

"Very good, very good!" Minamino Shuichi applauded first, and a group of high-level executives below applauded one after another, and thunderous applause resounded throughout the conference room.

"Mr. Chairman, can we start another plan now?" asked Deputy Manager Sakamoto excitedly.

Of course, the plan he was talking about was to let Nanno Automobile Company enter the luxury car program, and Nanno Automobile did not have a high-end luxury car at present! Now that the turbocharged engine has been developed, it is certainly time to develop this plan.

"Well, in that case, let's start building a high-end luxury car that belongs to our car company. Nanno said in a deep voice.

"This plan is called the Lexus Project! In the future, the name of our high-end car brand will be Lexus!"

Before the development of the Lexus, Shuichi Minamino had been preparing for it, but in fact, the research and development of turbocharged engines was to prepare for the creation of a high-end car.

At that time, Toyota Motor Corporation developed Lexus in 1983, and now it is more than 20 years ahead of schedule! First of all, the current Minamino Automobile is many times more powerful than the Toyota Motor of the year. At the same time, he developed a turbocharged engine and had a lot of money.

In addition, the reputation and sales of Nanye Automobile are leading the automobile market, not only domestic, but also foreign. These conditions can completely allow his car company to launch high-end cars.

He is very confident in the future launch of Lexus, thinking that the Lexus launched by Toyota Motor Corporation has won the first place in high-end car sales in the European and American markets in just over ten years, and he thinks he can do it, and even shorten the time!

Lexus was founded in 1983, and in just a dozen years, it surpassed the sales of Mercedes-Benz and BMW in North America. Since 1999, it has continuously ranked first in the sales of luxury cars in North America.

If it had been three years ago, Shuichi Minamino had asked these executives: Can we create a luxury car to challenge the top market?

I believe that most people say no!

But in recent years, the strength of Nanno Automobile has improved by leaps and bounds, and they have enough confidence.

Shuichi Minamino knew that in order to produce top-of-the-line luxury cars, he had to invest heavily in the development of new engines and chassis, but the consumer demand orientation of the luxury car market was too new to Minamino Motors. Even if Minamino Motors does everything under the hood perfectly, it is necessary to consider the comfort of the ride, the interior and the aesthetics of the exterior, all of which are not Nanno's strong points. What bothered him the most was the fame of Lexus. Minamino Motors has never sold luxury cars. Can you imagine how difficult it would be to persuade consumers to buy a luxury car from the same company as the cheap Corolla (the Corolla is an entry-level car in the U.S. imperialist market) but priced at tens of thousands of dollars?

But now it's different, a year and a half ago, he invested $100 million in the development of Lexus, including the development of the early engine, the chassis, and the development of the turbocharged engine.

He believes that when his first-generation Lexus appears, it will definitely not perform worse than those luxury cars such as Mercedes.

Now Minamino Motors has a large number of fans and has an unparalleled reputation.

Now it's time to enter the premium automotive industry.

Even if the sales were not good at the beginning, he believes that Lexus will definitely rise over time.

"Lexus, Lexus!"

Inside the conference room, a group of high-level executives chanted in unison.

Lexus was born in this conference room.