Chapter 168: Premeditated!
Although he doesn't know how to run a video company, Lu Wenbin knows that in the future, online video will become an indispensable publicity platform in the entertainment industry. Many entertainment companies have begun to get involved in this untapped nugget.
Unlike those who need to be broadcast on the star or broadcast on the shadow line, the requirements for online video are not so strict. As long as you shoot a popular work, you can recoup the investment of the shooting, and even make a lot of money from it.
At this stage, many online video companies are still stuck in the matter of buying other people's copyrights. In addition, the competition in the industry is too fierce, resulting in the inflated online prices of many film and television copyrights, which eventually puts a heavy burden on the video company.
Many times, in order to win over the so-called viewing users, video companies often pay money to buy some popular film and television drama network copyrights. Such vicious competition has also led to today's video website companies, which have become a game of capital burning.
As for what Lu Wenbin said, the content is king, or within the network company, an independent department for the development and filming of online dramas has been established. Some online companies have tried it, but it has undoubtedly not worked very well.
How can a self-made drama filmed with a limited fee be recognized by viewers? Over time, this kind of money-burning filming was also suspended by some network companies, and they had to continue to purchase video resources.
But for Lu Wenbin, he has every chance to put an end to it. As long as the company develops and grows, and the company establishes the banner of the first video website in China, Lu Wenbin believes that he will not be worried about finding an online drama production team that takes the initiative to take refuge.
After the meeting, Lu Wenbin also said in a timely manner: "Since the price of purchased film and television copyrights is too expensive, have you ever thought about shooting some online short dramas and micro-films?" This type of web drama is filmed exclusively with web users.
With spending a lot of money to acquire the copyright of film and television dramas, it is better to come up with some money to cooperate with some photographers. They upload their own work, and users choose to watch it, and we act as a moderator.
According to the video uploaded by the user, the corresponding click ad share will be given. I believe that this is also a good publicity channel for many users who love to shoot. Shooting videos can make money, and they are naturally more willing to put effort into making good works.
In the next stage, the company will stop maliciously competing with other video companies to purchase copyrights, and make every effort to prepare for the first online video collection competition in China. Let video enthusiasts choose their own entries, and we will reward them accordingly.
In fact, video websites and literary websites have one thing in common, that is, we need not only readers to watch and watch, but also writers and a large number of video shooters. As long as they are given a taste of the sweetness, they will try to make good results.
In addition, we will also hold a short film shooting contest in the future, providing higher rewards and encouraging more video shooting enthusiasts to upload their works. These works do not necessarily have to be film and television works.
A song, a story, or even a live-action story, or what happened on the side of the road, can be our video resource. As long as there are a large number of video resources, are you still afraid that you will not be able to attract users?
When my production team comes over in the later stage, I will shoot a few web dramas in the name of the company. As for what kind of drama it is, you'll know when the project starts. Sometimes, to make a good work, you don't have to rely on money to smash it, understand? ”
After the meeting, Lu Wenbin was quickly admired by the company's management. In their opinion, this young CEO seems to have a very unique but reasonable method on how to run a good video network company.
Even after the meeting, Liu Bixue suddenly said: "Wen Bin, I suddenly feel that it seems to be a bit of a loss to let you become the major shareholder of this company!" Listening to you say this, I think this industry is really funny! ”
"Brother Liu, don't make fun of me! In the later stage, the company is afraid that it also needs to carry out diversified cooperation with the company. In fact, I dare to take over this company, and I also value the copyright resources owned by Haohan.com.
Some popular networks may not be able to be broadcast on the stars after they are filmed. But I believe that as long as there is a good production team, it can shoot the same work as the TV series, and it will attract the audience to watch it when it is broadcast online.
After all, readers who look at the Internet are chasing through the Internet. If they know that their favorite is made into an online drama, do you think they will be willing to watch it? These are all potential users of our website! ”
Hearing Lu Wenbin say this, Liu Bixue suddenly realized: "It turns out that you have a premeditated plan!" ”
"That's nature! If I'm not sure, do I dare to take this stall? After all, the money I invested was also hard work. I also want to be right about the fruits of my labor! How can I do it at a loss? ”
In Lu Wenbin's vision, the future Qiyi online video company will form a strategic partnership with Haohan Literature Network. Relying on Lu Wenbin's upcoming entertainment company, a complementary large-scale cultural and entertainment group will be formed.
And this idea, when he negotiated with Zhao Xin, vice president of Qiyi, Lu Wenbin also said it. After listening to Lu Wenbin's vision, the vice president who has been engaged in video network companies for many years also feels full of expectations for the future.
When negotiating with Zhao Xin, Lu Wenbin even said: "In the later stage, the company will also set up its own exclusive team of reporters to report some exclusive news in the entertainment industry in a timely manner to attract more entertainment lovers."
In fact, assembling an effective team of journalists can also help boost the company's brand image. Entertainment, sports, timely information and other news will become video resources for reporting and broadcasting on our website.
I'll send you a detailed proposal for the company's plan, and then you'll gather the company's top management and take care of these things. At the same time, you have to tell them that the company doesn't just lay off employees, but it doesn't raise waste, you know? ”
"Yes, Mr. Lu! I know! ”
"By the way, I forgot to say at the meeting that I am the CEO of the company, so don't announce it to the public for the time being. In the future, you will be the CEO of the company, and you will be responsible for the administrative management of the company.
As for the bright side, the general manager of the company is still Mr. Liu. And in my case, you want the company to have a creative department, and I will be the creative director of the company. You have to make this clear to the top management of the company. ”
Faced with Lu Wenbin's explanation, Zhao Xin was also confused, and Liu Bixue said: "Why? ”
"People are afraid of being famous, pigs are afraid of being strong, and I don't want to be the focus of attention. I'm a person who doesn't like to go to the front of the stage, I prefer to stay behind the scenes. At least many people know that this company was acquired by Mr. Liu, right? ”
In Lu Wenbin's opinion, it is not yet the time for him to come to the stage. Keeping a low profile appropriately is still very necessary in Lu Wenbin's opinion. The most important thing is that when he first came to Mingzhu, his connections and influence were not as good as Liu Bixue.
With Liu Bixue in the way, I believe it will save a lot of trouble. And what he has to do is to plan everything behind the scenes and build a truly his own entertainment and business empire.
After finishing the work matter, Lu Wenbin did not forget to take Hu Feipeng to visit the Chu family. Knowing that Lu Wenbin decided to relocate the company to Mingzhu, Chu Xuan and his parents were very happy.
It's just that after the dinner was over, Chu Xuan was still a little curious and said, "Fifth brother, you shouldn't have told the truth just now, right?" Why did you suddenly remember to move the studio to Pearl? In the imperial capital, isn't there more network resources? ”
"Nothing! There are some things that you know and it doesn't work! It's better not to talk about it! In fact, the focus of my career right now is really on the Pearl side. In order to facilitate work, it is also normal to move to Mingzhu's side.
By the way, considering that I will live in Mingzhu for a long time in the later stage, you can help me find a place to stay. The house doesn't have to be too fanny, but it must be quiet and safe. If there is any news, remember to inform Lao Hu when the time comes! ”
Hu Feipeng, who was sitting on the side, saw that Chu Xuan was still going to continue asking, so he persuaded: "Okay, sixth brother, it's not that you don't know his stinky temper." There are some things, if he doesn't want to talk about them, it's useless for you to force them.
It's just one thing, I hope you listen, old five, although Chu Xuan and I are not very capable, we can't help you much. But when you really need to, just ask. After all, we are brothers! ”
"That's nature!"
Friends are not expensive but confidant, at least from the current relationship with Hu Feipeng, Lu Wenbin still feels that he is very lucky to have such a group of good brothers. I even thought about taking them with B to fly together.
And Lu Wenbin then came to Pearl TV again, and Luo Sihai, the deputy director of the station who had dealt with Lu Wenbin several times, was also very curious: "Writer Lu, I heard that you and Imperial Capital TV plan to shoot a new variety show?" ”
"Yes! It seems that Luo Tai is very well-informed! Don't worry, this variety show is different from ours. It's just that after the launch of this variety show, I think to a certain extent, it should affect many variety shows.
Of course, when it is broadcast in the later stage, I will try my best to ask the Imperial Capital TV to stagger the broadcast time with us. In fact, the ratings of the very lucky star are very stable now, you shouldn't be afraid of the challenge of a new variety show, right? ”
"We really don't worry too much about the new variety show planned by others. But the new variety show planned by you, we are still very worried! After all, the variety show planned by your Lu writer is unique in the country! ”
Although Luo Sihai's words are somewhat flattering. But Lu Wenbin also knows that with two ace variety shows, today's Pearl TV has also become one of the must-see TV stations for many viewers on weekends.
After forming a habit, Pearl TV also has a lot of loyal viewers. Therefore, when I learned that Lu Wenbin cooperated with Imperial Capital TV to plan a new variety show, Pearl TV would be a little nervous, but it was actually normal.
But for Lu Wenbin, he can only make Mingzhutai feel that he can not only cooperate with Mingzhutai. Then the cooperation with Mingzhutai will be longer, and it will make Mingzhutai feel that his existence is still very necessary for Mingzhutai!
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