Because it was once a TV station jointly owned by several cable operators such as Warner Cable, Comcast, and Telecommunications, E! Entertainment's subscriber base is close to 50 million, which is higher than the original Lifetime TV station. Pen & Fun & Pavilion www.biquge.info

However, several major shareholders only relied on channel advantages to add e! entertainment to their own cable TV packages in the form of bundles, so the management controlled by the original shareholders has not paid attention to the development of TV programs. Entertainment is very scarce in original programming, and there is only one "Real Hollywood" documentary series that tells the history of Hollywood legends and various gossip. In addition, the original e! Entertainment even had a pitiful budget to buy TV programs from outside for broadcasting.

In this state, e! The presence of entertainment in the hearts of the audience can be imagined. Prior to its acquisition by MGM, e! Entertainment receives a measly 7 cents in subscriber revenue from operators, far less than the average 15 cents per subscriber that basic cable stations in the industry receive.

The disadvantages accumulated over a long period of time cannot be changed in one day, and MGM takes over e! After the entertainment, neither Eric nor MGM's management had the intention of promoting the seedlings, and planned to adopt a steady development strategy.

Therefore, the budget investment of "Beverly Girls" is only 5 million US dollars, which is far from being compared with the original "American Top Model Contest" and "Flyover Pride", and the publicity and marketing mainly rely on the latest development of Internet media.

On February 17th, after two months of non-stop small-scale publicity from the end of last year to the present, "Beverly Girls" officially landed on e-in prime time at 8 p.m.! Entertainment Television.

In the end, the average viewership of the first episode of the first season of "Beverly Girls" was 1.12 million, with the highest viewership of 1.37 million, with an audience rating of 0.7.

This result is in line with everyone's expectations, and as long as the average viewership of the first season can remain around 1 million, the reality show can continue to be produced.

However, subsequently, the topic and word-of-mouth of "Beverly Girls" quickly fermented.

In the same way that shows such as "Who Will Be a Millionaire" and "Survivor" pioneered the trend of competitive reality shows a few years ago, "Beverly Girls", a life reality show that completely shows the privacy of the lives of several leading actors to the audience, is also a kind of innovation.

After the show was broadcast, although many media comments were critical of this kind of reality show with a bit of flaunting wealth, and some media criticized the show for having too many performance traces, but with the cooperation of the newly emerging Internet media platform, the fashionable and avant-garde "Beverly Girl" quickly became a topic of discussion among young people.

In the Yahoo Forum's Beverly Girls discussion community, some people like Deborah Hall's bold charm, some like Christen's coolness, some think Samir Cuarón is too serious, and some think the scene of Carly Wittlock standing on top of Beverly Hill and shouting 'Good Morning, L.A.' to Los Angeles in the early morning sun is very inspirational.

The picture of the ponytail comes from the Czech movie "Hopeful Man", and the originally unknown Eastern European actress Vika Kliks has become a popular surname goddess on the Internet just by virtue of this shot. Now, in the United States, where entertainment culture is extremely developed, the influence of this scene that was imitated in advance is far greater than that of the original.

In just a few days, a dynamic GIF of Deborah Hall wearing a ponytail in a pon's bag at Christen's bar has become one of the most popular images on the Internet lately. This image has even become a topic for many people to talk about "Beverly Girls": Have you seen the picture of the underpants tied in the ponytail in "Beverly Girls"?

Under the influence of these factors, although only one episode was broadcast, every detail of the forty-five minutes of content became a topic of conversation among many netizens.

Due to the lack of program content on e! Entertainment TV, it is impossible for MGM to introduce suitable e! Entertainment TV shows, since "Beverly Girls" became popular, so, the following week, e! Entertainment has scheduled three reruns of the first episode of "Beverly Girls" during the day and late at night, and the total viewership of the three reruns has exceeded 2.7 million.

Subsequently, when the second episode aired, the average viewership of "Beverly Girls" jumped directly to 2.63 million, and the highest viewership also reached 2.95 million, with an audience rating of 2.1. Compared to the first episode, all the data has more than tripled significantly.

The second episode of "Beverly Girls" aired on February 24, and on February 26, "Desperate Housewives" was also launched on Rainbow Media's BRVAO channel.

Although "Desperate Housewives" was placed on a basic cable station like BRVAO, whose popularity was far from being comparable to that of a public television network, Eric did not feel sorry, but he still had great expectations for this TV series.

After all, even the programs of paid cable stations may rush to the ratings rankings, and the basic cable stations with a more sizable potential audience cannot have no room for development. In the past, "The Walking Dead" achieved a ratings counterattack step by step on a basic cable station like AMC, which is not much better than Blvao TV, and even topped the ratings championship for a time.

Therefore, with Eric's intervention, "Desperate Housewives" has a much higher production budget and publicity budget than "Beverly Girls", although only thirteen episodes were produced in the first season, the combined budget of all aspects has reached $26 million.

Two months before the TV series was broadcast, MGM began to place frequent print advertisements in major women's newspapers and magazines, and before the show was broadcast, several housewife actors also landed on several popular talk shows such as "David's Late Late Show" to warm up and promote the TV series. It can be said that before the broadcast, "Desperate Housewives" already had a good reputation.

At the same time, "Desperate Housewives" also adopted the model of simulcast of two episodes when many new dramas were released.

With the ideas provided by Eric and the original screenwriter, the huge suspense created by the suicide of Mary Alice Young at the beginning of the series and the distinct character development of a group of housewives in the Wisteria community have firmly captured the audience's attention.

After the series aired, it almost struck overwhelming reviews from critics, with many media outlets saying that it was a waste for MGM to put such a great TV show on a basic cable station like BRVAO, which could have landed on any of the four major TV networks. Such an argument also stimulates people's curiosity about "Desperate Housewives".

Unlike the modest start of "Beverly Girls", through unsparing pre-publicity, "Desperate Housewives" received an average of 4.16 million viewers at its launch, with a peak rating of 4.73 million and an audience rating of 3.4. This data is already higher than the ratings of many TV programs that are not too successful on public cable stations.

While it is destined to lose the same general reach and lucrative profits that the four major television networks once aired, "Desperate Housewives" can recoup all of its costs and make a huge profit just by following the current state of ratings. Moreover, continue to persevere, with the expanding reputation and influence of "Desperate Housewives", Eric is still very confident that this TV series can create a cable station ratings miracle.

At the same time, with the promotion of "Desperate Housewives", the BRVAO channel will also be successfully shaped into a dedicated women's station, which is what Eric values the most, and it is also the ultimate goal of Eric to put "Desperate Housewives" on the BRVAO channel, to create a basic cable station specifically for the housewives group.

Through the Clinton Information Superhighway plan, the last few years have been a critical time for the widespread use of cable television in the United States.

However, most cable TV operators are not yet aware that a new era is coming, and BRVAO has the opportunity to gain audience recognition and corresponding market share, and its position in the field of basic cable channels will be unbreakable in the future.

It has been nearly half a year since MGM won the two TV stations, during which time, Amy Pascal and other MGM management have been adjusting and rectifying all aspects of the two TV stations, and the successive successful launches of "Beverly Girls" and "Desperate Housewives" are also inseparable from the efforts of the management.

Now, with the success of Beverly Girls and Desperate Housewives, the situation between the two broadcasters has officially opened up, and MGM has successfully taken the first step into the television industry, and the related celebrations are essential.

The party was scheduled at Drew's home in Strausdale Manor, and although it was Saturday, filming for "Iron Man" was about to begin, and Eric had a lot of work to do, and it wasn't until twilight fell that he got off work from Prevavista Firefly Studios, and by the time he arrived at Beverly Hills, it was already 7:40, and the party had already begun.

In recent days, driven by the intentional or unintentional release of the Firefly Group, the news of Eric playing the actor Tony Stark in "Iron Man" has gradually spread.

"Iron Man" will be officially launched next Monday, and at the launch conference held on Friday in advance, Eric did not appear, and the Firefly Group did not announce the exact candidate for the actor, as a media group, the media channels within the Firefly Group naturally know the exact news, however, they obviously will not take the initiative to reveal the inside information.

Moreover, Larry Ellison, who likes to be in the limelight, also deliberately jumped out, claiming that he would play an important role in "Iron Man", and his tone was very ambiguous, as if this guy was the male lead, and Larry Ellison made an advertisement for his Oracle Group by the way.

As a result, these ambiguous information have intensified the speculation in the media, and with the recent discussion about Eric's net worth, the topic of "Iron Man" has also become hot.

With the latest issue of Forbes magazine in March about to launch the Forbes rich list for the new year, the topic of Eric's net worth has become more and more, and major financial media have released their own rich list data in advance, just like a bunch of outpost awards before the Oscars.

Although the data released by different media outlets vary, they all have one obvious thing in common: Eric Williams will become the first super-rich person in the United States and the world to be worth more than 100 billion dollars.

What is the gap between billionaires and billionaires, no one knows, after all, Eric is only the first and only one.

However, this does not prevent many media outlets from automatically finding similar references, namely the two most influential families in the United States at the beginning of the twentieth century, Morgan and Rockefeller.

In their heyday, the Morgans and Rockefellers controlled almost all of the United States, and this is not an exaggeration.

Take Hollywood as an example, in the early 20th century, several of Hollywood's major film companies were basically subsidiaries of the Morgan and Rockefeller consortiums.

At the same time, the current GM system in the United States, whether it is General Electric, General Motors, or other companies with GM as the prefix, is basically the original JPMorgan consortium of companies, JPMorgan Chase and Morgan Stanley are still Wall Street financial giants.

Comparable to the Morgan family, the Rockefeller family controlled most of the energy and ore industries in the United States, and can be said to control the economic lifeblood of the United States.

ExxonMobil, founded by the Rockefeller family, is still the world's largest oil company, and there is no rival in the United States. In many countries with a relatively high degree of openness in the energy industry in the world, ExxonMobil can be seen behind their oil industry.

Back to the present.

Few deny that with the advent of the information age, the world is undergoing a transformation in the technology industry.

In this revolution, the rise of the information industry is undoubtedly the most eye-catching, and compared with high-end industries such as gene technology and nuclear technology, the information industry is also a basic industry with the highest degree of popularization among the people.

Although Eric Williams rose to prominence in Hollywood, before he knew it, he had invested in a large number of companies in the field of information technology.

Moreover, Firefly Investment, whether it is Cisco, Yahoo, AOL and other Internet companies, or Qualcomm, Sprint and other companies in the field of communication, all have a pivotal position in the entire industry.

Although these industries have not yet developed to the extent of becoming the lifeblood of a country's economy, there is no doubt that at the current rate of development, once mankind truly enters the information age, these companies under the name of Eric Williams will be enough to have a decisive impact on the development of the information industry in the United States and even the entire world.

Even, Eric Williams will become the 'John Rockefeller' of the information age, what is even more terrifying is that this time, there is no 'J.P. Morgan' who is enough to compete with it, even Bill Gates, who has become the second richest man in the world by relying on Microsoft, only controls an operating system platform, and Microsoft's influence is far from being comparable with the firefly investment involving the entire information industry.

At the end of the discussion, some media outlets even called for federal intervention to limit the further expansion of Firefly investment and prevent the creation of monopoly giants, but this obviously does not harm the development of the Firefly system.

Trausdale Manor, Drew's mansion.

No sooner had Eric's car entered the courtyard than a group of people greeted him.

Eric hugged the girl, and then shook hands with Amy Pascal and others, including several strangers, who were also introduced by the girl one by one.

After the greetings, Drew, who was affectionately holding Eric's arm, walked into the courtyard surrounded by everyone, and said coquettishly without any scruples: "Eric, I thought you weren't coming." ”

Listening to everyone's laughter, Eric also smiled: "You don't know, I've been very busy lately. ”

Chrissy Jenner, who eagerly leaned over to Eric, asked, "Eric, we've all heard some rumors, are you really going to play Tony Stark yourself?" ”

"Well, keep it secret for now, you can guess as you can," Eric smiled and shook his head, if he openly admitted it in front of so many people, the news would definitely be completely uncovered.

"I don't think it's likely, isn't Eric going to direct his new movie in the second half of the year," John Cali, the president of MGM, also said: "But, Eric, why is Firefly silent about the male lead of "Iron Man", it can't really be Oracle's Mr. Larry Ellison who is going to play, right?" ”

Eric didn't speak, and the others immediately laughed and retorted, "That's even more unreliable." ”

Everyone chatted casually, and soon came to the party scene on the lawn in the backyard, the girl has always liked to hold parties with great fanfare, and one or two hundred people have gathered here, and when they saw Eric appear, they naturally couldn't help but make a noise. (To be continued.) )