Chapter 631: Innovation is the guarantee of sales

(Grandpa just had heart bypass surgery today, and the operation went well, thank you for your concern.) )

"Tomorrow is the day when our Walkman will be launched in China. But let's not slack off, our factories must increase production! I hope that next month our products will be available in the European and American markets. "Inside the conference room of the Sony headquarters, Shuichi Minamino has a pair of Izuka Avenue.

"Mr. Chairman, wouldn't it be bad for us to mass-produce all at once? Although we are very confident in the Walkman product, we are not sure about it yet. Wouldn't it be too risky to ...... a sales manager who was struggling, apparently afraid that the product would not sell well, and would produce the product in large quantities?

After all, any new product launch will increase production only after looking at the sales volume in the market.

"Don't worry, do as I say. "Shukazu Minamino has the final word one by one.

"Okay, do what the chairman says. Inform the Sony factory on the side of the United States and let them start mass production, and strive to be listed on the United States next month. The same is true in Europe, aiming to go public next month. "Well deep avenue.

"Yes. ”

"Okay, now I'm going to announce what's next for our Walkman's next innovations. Here's my plan, take a look. "Shuichi Minamino threw a plan book to Hiroshi Ibuka and Akio Morita.

When Akio Morita saw this plan, he was immediately attracted by those words - DC-style Walkman!

"We should not be satisfied with the current products, although we have been at the forefront of the world, but we still want not only progress and innovation, innovative products are the guarantee of sales. Because our new products are not available to others, so we can be at the forefront of the world, and we can ensure that the sales are the first. ”

"You've heard of lasers, right? We're going to keep an eye on the progress in this area, because I want to develop a new Walkman, not just a Walkman, it's also linked to home video recorders, movie players, televisions, and so on! Shuichi Minamino explained.

That's right, he didn't just make CD-based walkmans in the future, CDs were CDs, CDs. It's a digital revolution!

The electronics of the future is the world of digital products!

Lasers are a key point in digital products.

Since the 20th century, after atomic energy, computers, and semiconductors, laser is another major development of human beings, known as "the fastest knife", "the most accurate ruler", "the brightest light" and "strange laser". It is about 10 billion times brighter than sunlight.

On May 15, 1960, Mehmann, a scientist at the Hughes Laboratory in California, announced that he had obtained a laser with a wavelength of 0.6943 microns, which was the first laser ever obtained by mankind, and Mehman became the first scientist in the world to introduce lasers into practical fields.

Now Shuichi Minamino is asking Sony to focus on information and technology in this area, and he wants to lay the foundation for his future electronics empire.

LD players, compact CD players, laser printers, fiber optics, IC computers, IC TVs, MP3, DVD players and much more.

These are needed to lasers!

The future is the era of digital electronics, and now Minamino Shuichi has to take precautions, what he needs is to continue to be at the forefront of the world. Let his products be guaranteed by sales.

It's still the same sentence: it has always been imitated, never surpassed!

Why do you say that it has never been surpassed? Because what Lao Tzu has launched is always the latest, how can you surpass it? When you have thoroughly studied the new products I have launched, I have launched new products.

Therefore, they can only follow Minamino Shuichi and eat ashes.

The reason why his Sony and Fujitsu have always been able to ensure the first sales volume, dominate the market, and even sweep the global market is because of its innovation, and the products launched have not yet appeared in the world.

For example, Sony's Trilon monitor TV, home video recorder, BP player, integrated circuit computer like Fujitsu, Big Brother mobile phone and so on.

"Chairman, this is too much information. The current development of laser technology is still unclear. Well smacked his lips.

"Is this laser technology really that important? Does it have anything to do with our future electronic products?" Akio Morita expressed deep doubts at this time.

He feels that laser technology and electronics are industries that cannot be beaten by eight generations.

"Trust me! We should pay attention to any emerging technology, as long as it works for our company. Minamino Shuichi said lightly.

"Alright, you two can take care of that. "Minamino Shuichi.

…………

The next day, this day was the day when the first generation of the music walkman launched by Sony Corporation hit the market.

Large billboards are hung at the entrances of major Sony physical stores on the island, which are all promoting pictures and function introductions of the music walkman.

"Today seems to be the day when the music walkman is released, let's go to the Sony physical store and have a look?" On the street, several college students were pressing the road.

"Look, can you afford it? This looks like it can be compared to a BP machine, and the price is definitely not low. ”

"Let's see!"

"It's like, see if there is any money, we can try to see if it's really that magical. ”

"Let's go. ”

On this day, Sony's physical stores attracted a lot of customers. Originally, Sony's physical stores had a lot of traffic every day.

A Sony brick-and-mortar store in Tokyo.

A young and beautiful girl walked in, and she was immediately attracted by the music walkman that stood out most prominently on the counter.

"This is what the ad says about the music Walkman? "The girl liked it at first glance.

Since this is a product specially created for young people, it is necessary for Shuichi Minamino to have a stylish appearance.

"Can I try it?" the girl asked as she approached a clerk.

"Of course, come, I'll do it for you, and you can see how this machine plays music. The clerk enthusiastically introduced.

"First of all, press this open button, put in a tape, then turn it off, and then press the switch. After flipping the switch, you can put on your headphones and listen to music. This is the previous track, the next track, the pause button...... It's a louder voice, a lower voice,......" the clerk said inwardly.

The girl put on the headphones with a little excitement and listened.

"Wow~ The sound quality is good! It's much better than the tape recorder. The girl exclaimed after a few moments.

The headphones are closest to the ear, so it sounds really good.

After listening to one song, the girl immediately liked this walkman, "I'll buy one!"