Piracy is not scary, but Rizhao found that the process of pirated websites running rampant made him feel a chill in his heart!

Rizhao has a little nephew who also likes to read online novels, and once a family gathering talked about online novels, and talked about a lot of popular and well-known novels, most of which were read by Ze. Pen @ fun @ pavilion wWw. ｂｉｑUｇE。 ｉｎｆｏ

It is strange that the little nephew did not know about Zeyue Chinese Network.

Rizhao asked him where he could read the novel.

The little nephew said that his classmates recommended it, go to the Internet and search for it, and you can see it.

Since the emergence of Baidu in 00, it soon occupied the domestic market, although there is the world's largest search engine Google on the side, but Baidu is more in line with the habits of Chinese people, is the first choice for Internet search, the so-called 'online book', basically use Baidu engine search.

Rizhao searched for the names of several popular novels on Baidu.

The top search results are almost exclusively pirated sites.

Zeyue's ranking is very low, often in the middle or even below the first page, and several popular books, such as the rogue series, Zeyue, a genuine website with eight classics, actually ranked on the second page.

Rizhao, who has an in-depth understanding of the industry, immediately realized that this was a big problem!

Baidu has almost a monopoly on the traffic entrance of online searches, and most people who look for books to read on the Internet through the title of the book will be diverted to pirated websites.

Ze Yue spent a lot of effort and a lot of money, only to cultivate a group of readers to read the habit of reading the genuine, it is difficult to get used to spending money to see the genuine version, but it is easy to get used to not spending money to see piracy, once the new reader is used to piracy, and then let him go to Ze Yue to spend money to support the genuine version, the difficulty increases sharply.

One of the important reasons why the online novel industry has been able to grow is that there is a steady stream of new readers.

Most of these new readers have been led to pirated websites, which is tantamount to shaking the foundation of the entire genuine industry.

Piracy is not terrible, whether it is reading quality and timeliness, it is not as good as the genuine version, and the competitiveness is insufficient; However, with Baidu's search engine, traffic guidance is enough to deal a heavy blow to the genuine business over time.

"Baidu, this company, ......"

Zhao Zejun also hates this, the use of bidding ranking is Baidu's most important 'way to make money', and the Baidu of later generations is not only harming online novels, this enterprise that plays struggle, domestic, ideals, and feelings at every turn, does not even have the most basic business bottom line of not doing evil.

Having said that, if there is no punishment for doing evil, or if the price paid is far less than the profit, I am afraid that all enterprises will choose to do evil.

Now is not the time to talk about good and evil.

Zeyue had also received a call from a person claiming to be a 'Baidu promoter', asking if he needed PPC business. Since killing Huanjian, Zeyue has always been the boss of the industry, and Rizhao has not moved this thought, but now it seems that he was careless at that time.

"Not necessarily."

Zhao Zejun doesn't think so, he knows about a thing or two about Baidu's bidding mechanism, which doesn't mean that Zeyue can solve the problem by spending some money.

In line with the principle of seeking truth from facts, Zhao Zejun still asked Rizhao to immediately contact the promotion department of Baidu's headquarters to find a way to solve this problem.

The answer given by the other party was indeed not what Zhao Zejun expected.

First, Baidu does not have the ability and obligation to screen pirated websites, and if it finds pirated websites, it can report them to the National Copyright Administration.

This sentence is a bit of a mother who wants to let Zeyue's people get his mother...... Du Niang? Ridu Niang?

Pull it on.

Second, the bidding ranking mechanism is aimed at keywords, if Zeyue wants to bid and improve his ranking, each keyword will cost money, of course, there is a certain discount for buying in large quantities.

That is to say, if readers search for the word 'web novel', Zeyue may be at the top of the rankings, but if you search for a book title alone and use the title as a keyword, it is not necessarily.

Unless Zeyue bids for every book title.

"That doesn't make sense, does it?" Rizhao pondered and said: "According to Baidu's theory, if every keyword has to be bid, are those pirate websites spending money for each book to buy rankings?" Pirate sites can't have that much money. On the contrary, if you don't spend any money, according to the ranking of comprehensive data, Zeyue must be ranked higher than the pirate website. ”

"You're right, but it's useless." Zhao Zejun sneered, this is Baidu's usual trick.

It's not that you don't give money, and I don't force you to use technical means to rank websites of the same type as you in front of you, to see if you are in a hurry, to see if you give money.

If you monopolize the search engine market, you monopolize the traffic entrance.

Thinking of this, Zhao Zejun typed the words 'web novel' into the browser and typed enter.

In the list of search results, the first place is the starting point Chinese.com, and the second is another small website in the industry...... The next four or five are all small websites and pirated websites.

And the real industry boss Zeyue Chinese Network is actually only ranked seventh.

If the browser display ratio is set a little larger, Zeyue will not appear on the first version of the screen, and you have to pull down the scroll bar to see it.

"It's a fucking bastard." Rizhao, who has always been polite, couldn't help but scold indignantly when he saw this scene.

"Dissipate your anger, if scolding can scold Baidu to death, I will pay a hundred people to sit in the office every day and scold." Zhao Zejun, who has experienced Baidu's hegemony since later generations, has long been immune to this, and it is almost impossible not to deal with Baidu when he gets involved in the network economy.

Don't talk about Zeyue, even if it is Taobao and Tencent later, they don't choose to cooperate the same, they should spend money and spend money, and they should bid for it.

If the money is well spent, Baidu's hegemony can also be used for its own use.

"Mr. Zhao, what should we do, we can't turn a blind eye, right?" Rizhao asked.

"Let's not mess with ourselves, the battle of wills is useless, we can't solve Baidu's unfair ranking mechanism, and pirated websites are not our ultimate competitors, so we still have to choose the right target." You see......"

Zhao Zejun pointed to the first place in the search results of 'online novel': starting point Chinese network.

"We didn't spend money, the starting point cost money." The sun shines suddenly.

"See, this is the attitude of doing business in a down-to-earth manner, and we are still a little tender." Zhao Zejun smiled, "Of course, it is unrealistic to bid keywords based on the title of the book. But what if it's a 'web novel'? ”

"You mean, regardless of other keywords, we concentrate our firepower and win the bidding ranking of the word 'web novel'?" Rizhao asked.

"Yes, not only online novels, novels, reading, Chinese network, these keywords are the focus, as long as you can maintain the ranking of these keywords, you can attract a large part of new reader traffic." In this matter, it is enough to grasp the main contradiction. ”

"Okay, I'll contact Baidu to bid immediately." After saying that, Rizhao was still a little unwilling, and said with a wry smile: "It's cheaper Baidu." ”

"I can't say that, Baidu is a company, and there is a cost, what does he do if he doesn't make money, I really think this is a group of righteous people who burn themselves and rejuvenate the nation?"

persuaded Rizhao so much, but Zhao Zejun felt a little funny in his heart.

Heavenly retribution is not happy, you Baidu disgusted me today, and it seems to be a matter of course for Lao Tzu to cut off your beard.