Someone proposed to use red, festive, and the people quit, saying, "These red cars are more like red envelopes, these people want to take bribes";

Another person proposed to use green and environmental protection, and the people complained that "these green cars are more like green turtles, and these people want to live a long life."

In the midst of laughter, the teacher finished his lecture and hurried to the vegetable market to buy fish.

It turned out that he and his girlfriend agreed to come to the door to propose marriage on this day, and his mother-in-law asked to buy a 10-pound big fish.

When he walked into his girlfriend's house with the fish, the mother-in-law was dumbfounded when she looked at the disemboweled, "Why did you break the fish?" The teacher also wondered, the weather was too hot, and it was convenient to break it. Who knew that the mother-in-law was like thunder: "Asking you to buy a 10-pound big fish is a symbol of my daughter's perfection, but you disemboweled the fish, isn't it a joke that my daughter is incomplete?"

As she spoke, she picked up a kitchen knife, gouged out the fish's eyes, and shouted: "Take the fish out for a walk and come back, I want to tell the neighbors that it's not that my daughter is imperfect, but that you 'have eyes and no beads'." ”

This story tells Ye Chao a truth - students are afraid of teachers, and teachers are afraid of mothers-in-law.

In addition to the red symbolizes festivity, the 10-pound fish symbolizes the perfect girl, we also use the mountain to symbolize the tenacity of father's love, the sea to symbolize the mother's tolerance, the green to symbolize life, the golden to symbolize wealth, and so on.

These many symbols, because they are used repeatedly, accumulate meanings, and eventually become symbols.

Symbolism is a special symbol of abstract quality that accumulates meaning to a certain extent, representing a certain meaning that is used too much and accumulates deeper, and sometimes it is a kind of convention and common rule.

Or take the marriage custom as an example, when arranging the wedding room, we are used to laying jujubes, peanuts, longan, and lotus seeds on the red marriage bed, taking its homonym "early birth of a noble son".

You say I hate these snacks, can I change them to a pear?

Of course not! You say that pears are "established", and they say that pears are "separated", and the accumulation of symbolic meanings is a cultural imprint of a collective behavior.

This is the "semiotics" with Chinese characteristics......

Blank space can also be symbols.

Since symbols are used to express meaning, and semiotics is the general methodology of the liberal arts, which can be used to explain all cultural phenomena, is blank space a kind of symbol?

Imagine a scenario where you drag your tired body to a crowded elevator on a Monday, planning your work plan for the week in your head, and look up to see your immediate boss standing next to you.

You say hello with a smile on your face, but in exchange for the other person's eyes and expressionless face.

This kind of blank emoji can't even be simulated by emoji packs. And then your brain starts racing: didn't my boss hear me say hello? Could he mistake me for being rude? Or maybe he's upset with me, oh my God, is he trying to fire me?

You see, a boss's expressionless face can be interpreted by subordinates for such a long list of meanings. If you meet a timid rookie in the workplace, you may have to stage a realistic version of "The Death of a Little Clerk" - in the pen of the Russian writer Chekhov, this speculation is vividly depicted. A small civil servant sneezed in the theater and accidentally splashed on the head of the general in the front row, and his sincere apology was exchanged for the general's indifference, and he was scared to death.

It follows that since this blankness is perceived by the recipient as a meaningful perception, the blankness becomes a symbol.

Friends who drive may notice such a detail, at an intersection, if the car in front of you does not have a left turn or right turn indicator, nor does it step on the brakes or turn on the red light, then you may make a judgment that the other party is going straight, and the blank "no sign" at this time is the sign to go straight.

The winning formula of semiotics.

As one of the "semiotics trilogy" performed by Professor Robert Langdon, the movie "Dante's Code" still continues the happy ending of the first two works.

Since meaning is the life of the symbol, this life is in the hands of the interpreter.

If the interpreter doesn't take the sign and doesn't interpret it as meaningful, then it's not a sign in a certain sense.

Or the example of greeting the leader above, if the small staff is thick-skinned, or a little more relaxed, what if the leader does not hear, it will not make itself more troubled, this "expressionless" is not a symbol of the leader's anger.

In fact, when it comes to semiotics, Ye Chao reminds of something - Fu, that is, Chinese Taoism, a unique Taoist talisman!

In fact, Ye Chao thinks that people who study semiotics today, including students and tutors, should study Chinese symbols, which is the real "semiotics".

For example, the talisman of Dragon and Tiger Mountain.

The two great families of South Kong and North Zhang, Zhang, that is, the Heavenly Master Mansion of Longhu Mountain.

The Heavenly Master's Mansion was once called the Taoist Ancestral Garden.

Spells commonly used by various sects of Taoism. The Taoist school is the best at it, so it is often called the "Fu Yan School".

The origin of the Fu Fa is related to the concept of the Book of Heaven during the founding period of Taoism, and Taoism believes that this is the manifestation of astronomical characters, so it is called "Cloud Seal".

From the point of view of the history of writing and calligraphy, it is an ancient script inherited from ancient symbols, and now archaeology has found early runes, but the development of religious spell symbols is through the experience of various generations of high roads, before forming a pictographic knot, showing the main method and school of symbols, and playing an incredible function.

The rune is the combined name of the rune and the rune (rune, rune, rune, map, and horse). According to "Shuo Wen Jie Zi": Fu Zhi Xinye. According to the "Seven Signatures of the Cloud Pipe": The person who remembers the receptive temperament. Fu refers to the pen bending written on paper and silk, like words but not words, like pictures but not pictures, symbols, graphics;

Some Taoist priests in Taoism claim that they can summon gods and impeach ghosts, seek good fortune and avoid evil, subdue demons and suppress demons, and cure diseases and disasters.

The talismans used in the Han Dynasty Heavenly Master's Mansion are known as the authentic talismans, with the official talismans as the main one, and they are divided into summoning classes (such as Wen Tianjun Fu), healing classes (such as Wang Tianjun Fu), evil classes (such as Yin Tianjun Fu), and town house (such as Ma Tianjun Fu).

All those who write the talisman need to fast and bathe, and according to the secret of the talisman to store the divine qi and then in one go, each stroke needs to hold a mantra, the body of the body to make it like an official, the body of the god: that is, the head of the talisman, the talisman body and the talisman feet, and in the talisman gall to inject the ink book, you can summon the appearance and show various functions.

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