Wang Fan's words fell, and the person in charge of mortal video and mortal music changed instantly. Pen "Fun" Pavilion www.biquge.info

From the establishment of Mortal Technology to the present, in about half a year, several projects have basically been approved at the same time.

The support of various resources has also spared no effort, but the speed of progress is very different.

Mortal games have reached the point of being invincible, and they have become one of the most important pillars of mortal technology.

The mortal game platform has also become the existence of game giants such as EA and Gameloft, which have to be taken seriously, compromised, and compromised.

And Fanyu is developing rapidly, it can be said that in the entire social camp, there is only one Facebook left, which is still strong, and the others, even Twitter, are eaten by Fanyu There is no scum left!

More importantly, the current Fanyu has become the most influential and fastest-growing social platform, and is deeply loved by users at home and abroad.

But it is also produced by mortal technology, mortal video, and mortal music, but it is very unsuccessful.

Even if Wang Fan gave them money to buy all kinds of copyrights and content, it still didn't have much effect!

This made Wang Fan's face a little ugly, not to mention, video and music are an important part of the mortal ecosystem, and they are the soft power of mortal technology.

Next, whether it is a mortal mobile phone, a smart bicycle, or a mortal glasses, etc., the mortal ecology is one of the core competitiveness.

Therefore, at the beginning of this year-end meeting, Wang Fan knocked on the relevant person in charge!

Wang Fan does not allow failure, and mortal technology does not raise mediocre people!

Lin Xi, the person in charge of Mortal Music, said embarrassedly: "Wang Dong, it's not that I'm making excuses, it's just that music is a thing, and now it's being watched strictly, and many singers have begun to sue several major music platforms for copyright fees." Therefore, if we want to do a good job of content, we can only buy rights on a large scale. But in this way, it will greatly increase our costs, and more importantly, it is unrealistic to let users pay to listen to music. As a result, there will only be a situation where you can't make ends meet. ”

When Wang Fan heard this, his brows furrowed slightly.

This situation is indeed contradictory.

In the past, the vast majority of music did not pay much attention to copyright.

On the contrary, they all like to spread it for free.

The reason is simple, when a song spreads widely and becomes well-known, the singer's net worth will soar.

From an unknown newcomer to a popular singer, from a popular singer, to a queen of heaven!

But now, that form is gone, and copyright is the biggest problem.

What's more, the platform spends money to buy the copyright, but users don't buy it, and they won't or are unwilling to pay for it.

In the end, only the platform itself suffers.

You must know that under this influence, even Ali Music, which has two powerful platforms, Tiantian Sounds and Xiami Music, can't bear it.

The copyright fee is less, the music library is sharply reduced, and the users are lost.

The copyright fee is too much, and the platform can't afford it!

Based on this contradiction, there are rumors in the industry, and it is beautiful every day, and this current first-class music platform may be completely suspended next year!

Just like QQ Weibo, just like Ali's cloud disk, you can't make ends meet, stop serving!

Therefore, at this time, mortal technology is also facing this problem if it wants to make music and video.

Wang Fan pondered slightly: "The copyright fee is definitely paid, for the support of intellectual property rights, but how to control this cost, this is a big problem." ”

After all, even mortal technology cannot lose a lot of money in vain without a bottom line.

"What does Wang Dong mean to improve bargaining power and let third parties get on our music platform at a low price or for free?" Lin Xi shook his head: "But this is very difficult, only giants like QQ Music and NetEase Cloud Music have a certain bargaining power." But it's also very limited. ”

Wang Fan nodded and said: "Mortal technology has newly entered the field of music, and its influence is limited, if you want to improve your bargaining power, unless you have a unique and exclusive advantage. ”

"Yes, that's right. For example, the traffic of QQ music, and the authority of certain lists. But we mortal music don't have it, so it is very difficult to control the cost and become bigger. Lindsey said.

"Yes, the situation of mortal videos is also like this, even worse. Xu Ke, the person in charge of Mortal Video, said: "At present, video resources are also paid to buy, but the profit can only rely on advertising, but Wang Dong is more reluctant to advertise, therefore, the video aspect is also beyond its means, and it is difficult to become bigger!"

When Wang Fan heard this, his brows furrowed slightly: "This is indeed a problem, but it is not that there is no way to solve it! Since they have long been deeply rooted, they have long had enough authority. And we have just entered, and if we want to achieve something, I am afraid that we can only break the old and create the new, or even flip the table!"

Wang Fan's words made the eyes of a room full of people light up.

And Lin Xi and Xu Ke were even more excited.

In the current situation, they are very passive, how Wang Fan really has a good way to change everything, it is naturally the best.

"What does Wang Dong mean, black technology?" Lin Xi asked triedly.

Wang Fan nodded: "Yes, a kind of black technology, an epoch-making black technology!"

"New black technology, epoch-making black technology?" Xu Kexi raised his eyebrows, and his eyes rippled.

Wang Fan nodded and said calmly: "Lossless compression black technology!"

"Lossless compression black technology!" Lin Xi stood up excitedly: "Wang Dong, are you talking about the compression technology of mortal games, which can compress the music very little, and it does not affect the sound quality at all?"

That's right. Wang Fan explained: "The digital audio format first refers to CD, and after CD is compressed, it has derived a variety of formats suitable for playback on the Walkman, and these compressed formats are mainly divided into two categories: lossy compression and lossless compression. ”

Lossy compressed audio sources are more common, such as the popular MP3, WMA, OGG, MP3Pro, AAC, VQF, ASF and so on. The lossless compression format may be unfamiliar to everyone, but it is very good to do things like ape, flac, wavpack, lpac, wmalossless, applelossless, la, optimfog, shoten, etc. ”

The sound quality of lossless compression is good, but it takes up a lot of space. A truly lossless music, it is normal to occupy 60m to 100m of space, this level, it takes up too much space, and the vast majority of users can't accept it. On the contrary, the ordinary sound quality of about 3m has become the most popular choice. ”

ps: Thank you SG for the reward I bowed my head and owed more one, and I paid it as soon as possible.

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(To be continued.) )