Chapter 26 Digital Entertainment Ecosystem
Ma Yun nodded, did not continue to discuss Youku's issue with Gu Yongqiang, and returned the topic to Zelianke and Tudou.
"Mr. Gu, if Youku really has the will in this regard...... Ma Yun thought about it, and simply explained his words, emphasizing: "If you are willing to buy Tudou, Alibaba can contribute a large part." This part is converted into the equity of the new company. β
I know you don't have good intentions! Gu Yongqiang sneered in his heart.
However, Gu Yongqiang's principle of doing business is very simple: it is to make money.
Some entrepreneurs regard 'a career that they think has a future to become bigger and stronger' and 'make the world what they want it to be' as their life ideals, or career pursuits. Gu Yongqiang's ideals and pursuits are more direct: the accumulation of wealth. He will do what he will do and how he will increase his wealth.
The process is all by doing projects and enterprises, but the purpose is different.
So although Ma Yun has 'bad intentions', Gu Yongqiang is not disgusted, but thinks that being able to unite with Alibaba is beneficial and harmless to Youku's future.
But the time is not very ripe now, because Youku has just been listed, and the prospects are very good, and it is on the rise.
Just like stock speculation, although everyone knows that they buy up and down, but in the stage when the general trend is good and the stock price is soaring, in practice, most people will not sell, but hold the stock, and wait for it to rise higher and rise to the top before buying. The stock market is uncertain, but Youku's growth stage is far from a bottleneck, and now it is far from maximizing the benefits of letting Alibaba get involved.
But at this stage, it is very necessary to join forces with Alibaba to a certain extent, borrow the influence of Alibaba, continue to maintain a suppressive lead over Tudou, and compete with the newly rising iQiyi and Tencent Video.
"Tudou and Youku's users are very homogeneous, if they are acquired, the gain naturally needs not be said, but ......" Gu Yongqiang smiled a little helplessly, and said: "Wang Wei's style is completely different from mine, he is a liberal, Tudou is a free-range farmer, and Youku's business philosophy and website style are very different, the difference is too great." The volume of potatoes is very large, and if you buy it rashly, it is easy to mess up the existing state of Youku, and Wang Wei and I can't get together. Of course, when the future is actually ripe, Youku naturally wants to buy potatoes. β
This time is ripe, which refers to Youku's acquisition of potatoes, and also refers to the fact that Youku potatoes after the acquisition have reached the best profit period for 'Alibaba to intervene'.
Ma Yun waved her hand and said a little domineeringly: "To be a business, not to write prose, you need to be like this." Strategically it can be romantic, like Wang Wei, even the tactics are romantic, so what is it? No wonder he made good potatoes like this, I think, if you two can't get it, you can let him go! β
"Mr. Ma......" Gu Yongqiang thought for a while and asked: "The two of us are friends, and I will say some things directly." β
"Well, you say." Ma Yun's eyelids rolled.
"Why is Alibaba so interested in the video business? In other words, even if Zelianke has its own video website, it doesn't seem to have much impact on the entire Zezi system. It will not affect Alibaba's e-commerce business. Gu Yongqiang asked.
Didn't have much of an impact?
Ma Yun rolled Gu Yongqiang's eyes in her heart, thinking to herself, old Gu, old Gu, no wonder you can only be a leader in the field, your vision is really shallow.
What is currently in the Zezi system?
In the field of copyright, Zeyue Chinese Network is the most upstream part of the entertainment industry, producing a large number of products, which can be changed into various products;
In the field of production, it has Tianze Media and a stake in Tianxin Film, although it does not directly produce discourse films and TV series, but as long as the conditions are suitable, it can fully enter this field at any time;
In the field of screening, Zeye Real Estate is the largest industrial pillar of the Zezi system, and Zeye Plaza radiates South China, has formed a basic scale of cinemas, and has a great influence on local cinemas.
At the same time, the relationship between Zelianke and Jingdong and Xiaomi is excellent, almost to the point that it cannot be separated, and Zelianke is the majority shareholder of the latter. These two,Jingdong's TV sales,Straight after Suning,It is a first-line home appliance seller,And the latter Xiaomi,It is said that it has begun to develop set-top boxesγ
In this way, Zelianke is equivalent to mastering the cable TV projection channel;
Then the last link is the network broadcast channel, which is also the largest broadcast channel in this era, if you don't master this channel, the previous ones are of little significance: it's like having equipment and excellent workers, but the products produced have nowhere to sell.
But once it has an excellent online video playback platform, Zelianke's digital entertainment field will form a closed loop!
Copyright, Production, Play!
Another ecosphere!
Zelianke, who owns this ecosystem, will undoubtedly become the most profound master in the film and television drama industry. And as we all know, this field is the fastest, easiest and most famous to make money.
When the time comes, the economy and reputation of the entertainment ecosystem will be able to feed back the entire Zezi system, so that the Zezi system will reach a higher level!
This is where the essence of a group enterprise lies, there are many such ecosystems, no matter how big the turmoil, it is difficult to squeeze down such a company, on the contrary, this company wants to do something, and the collective efforts of each ecosystem are almost invincible.
For about 2,000 years, relying on a core product to provide traffic can make an Internet enterprise bigger; Now, with the development of the Internet, various large enterprises have begun to focus on the layout of the 'ecosystem'.
Like Youku, there is only a good project, not an entire ecosystem, which is destined to be called the second-rate top and the local king.
If it weren't for such a big prospect, would you really think of Zhao Zejun and spend a lot of money to buy potatoes inexplicably? !
As for why Ma Yun himself is nervous about this, this is another unspeakable 'pain' in his heart.
In recent years, the entertainment industry has risen, and Alibaba's eyes are naturally focused on this area, not to mention the great benefits it brings, entertainment and shopping are the same big field and are inextricably linked.
The outside world does not know, in fact, Alibaba has quietly contacted Huayi Brothers, and has made substantial progress in cooperation: several recent Huayi movies have Ali's investment.
This time, when the news of Zelianke's acquisition of potatoes came out, Ma Yun was suddenly annoyed: let Zelianke take the lead again!
Not only is it a step ahead, after thinking about it, I was stunned to find that in the past few years, Zhao Zejun has quietly completed most of the construction of the digital entertainment ecosystem!
If Zelianke acquires potatoes and has the industry's top online video playback website, then Alibaba is still a fart! You have to be the same as the financial field, and be a little brother behind Zelianke!
Ma Yun couldn't figure it out, could this Zhao Zejun be specially sent by God to deal with him, why every time he wanted to do something, Zhao Zejun could always do things one step ahead.
The most annoying thing is that his routines and overall layout are inseparable from what he thinks!
It's so depressing!
And it's still unspeakably depressed.
So Ma Yun was bitter in her heart, but Ma Yun couldn't say it, she had a bitter face and didn't answer Gu Yongqiang's words.
"Ahem...... Gu Yongqiang coughed twice and said: "Mr. Ma, even if Zelianke does not buy potatoes, with Zelianke's strength, it is completely possible to build a new technology platform by itself, which is not too complicated technical content." β
"I just want him to do that." Ma Yun smiled confidently.