Since the luxury car incident, Zhao Zejun commutes to work every day, Mercedes-Benz, Cadillac, and Hummer are alternately driven, even if he doesn't go to Zeye, if he has nothing to do, let Andre park one of them at the gate of Zeye Plaza to increase exposure. Pen, fun, pavilion www. biquge。 info

Mercedes-Benz is better, Jianwu City has developed rapidly in the past two years, and Mercedes-Benz BMW can be seen everywhere on the street.

But Hummer and Cadillac nanny cars are not common, this kind of exaggerated appearance of the big guys, especially eye-catching, every time parked next to the construction site, can attract a lot of attention, good deeds take pictures on the Internet.

The propaganda of Zeye Square is one bright and one dark, one positive and one strange.

The advertisement of Do Not Disturb is a bright line, carried out with a dignified and upright attitude, facing the whole country, and the hype behind the scenes is a dark line trick of the sword, mainly aimed at the location of the future customer group: Jianwu City.

One bright and one dark, one positive and one strange, cooperate with each other, continue to ferment, and play a superposition effect of one plus one is greater than two.

Hype is a science, involving engineering, psychology, publicity and marketing, etc., arousing attention, continuing to expand attention, attention reaching the peak, detonating attention, starting and turning, step by step, interlocking.

The luxury car incident is a starting point, and after a period of fermentation, there needs to be another 'incident' to smoothly transfer the public attention that has been aroused to Zeye Plaza itself, and then further expand the impact.

Lao Zhao has been pondering this matter for the past few days.

In fact, this is the reason why he is reluctant to outsource sales, after outsourcing, the dark line and part of the bright line publicity, there should be an outsourcing company to do, but when it comes to hype marketing, the current sales company, the level is far inferior to Lao Zhao from 2016.

In this year, the marketing hype has just started, and in later generations, the marketing methods are full of tricks, and after Lao Zhao graduated from university, he almost grew up and matured in the routines of various businesses.

In the afternoon of this day, I went to the Zeye construction site as usual to show off a luxury car, and by the way supervised the construction progress.

Standing on the east side of Zeye Square, there is a vacant land of several acres, which is the gate of Zeye Square in the future, and the vacant land itself is a miniature leisure square, which can be used for activities and exhibitions.

Zhao Zejun put his hands behind his back, looked at the Zeye Square that had taken shape in front of him, and the workers who were busy wearing safety helmets in the frame, and a sense of accomplishment arose.

Jiang Xuan stood beside him with a hard hat and said: "Looking at this construction site, I can't help but think of the original Gaogang Village, where two garbage collectors were digging and eating in a pile of rubble. It's like yesterday. ”

I think of another sentence. Zhao Zejun squinted his eyes and said lightly: "Look at him rising a tall building, see his building collapse." ”

"What do you mean?" Jiang Xuan glanced at Zhao Zejun, "Got into trouble?"

"It's not a problem. Zhao Zejun laughed: "I mean, the point is not to raise a tall building or collapse it, but whether it is a tall building or a bombing building, we must get something." ”

After speaking, he frowned slightly and asked Jiang Xuan: "Do you feel that the land we are standing on seems to be a little wrong?"

In the past, the Zeye construction site was full of ruins, and I didn't pay much attention to it, but now that the frame is up, the land at the gate can be regarded as vacated, standing here, Lao Zhao always feels that something is not right, something is missing.

"What's missing?" Jiang Xuan circled around, and suddenly said, "You mean that someone came to our construction site to steal garbage?"

"I said you ......" Zhao Zejun smiled dumbly: "You really don't forget your roots, so you compete with garbage." ”

"What's missing then?" Jiang Xuan didn't understand too much.

Zhao Zejun also remembered it just now.

A large open space at the gate, but the future is empty, except for a musical fountain and a few roadside chairs, there are no other core buildings.

But at the gate of a well-known enterprise, there will always be something iconic.

For example, outside the Tencent building, there is a big penguin, outside KFC, there is a white-bearded grandfather, outside Disney, there are all kinds of cartoon characters, on the university campus, there are statues of celebrities, and even at the gate of the bank, a huge feng shui stone or two stone lions are placed, and several national flags will be raised no matter how bad it is.

Especially in the squares everywhere, whether it is a leisure square or a commercial square, there will be a landmark building at the gate.

And the gate of Zeye Plaza, the huge venue, is empty except for some seats in the future.

One less iconic building that represents Zeye Square is a unique sight that reminds people of Zeye Square when they think of this building, or vice versa.

"Oh, I see, you're saying, let's put a big statue or something here?" Jiang Xuan said.

"Yes, that's what it means. Zhao Zejun nodded: "But the stone lion is not good, it must be able to catch the eyeballs." ”

"The stone lion doesn't have to be eye-catching. Jiang Xuan gestured vaguely and said with a smile: "If it is a giant stone lion more than ten meters high, it will definitely attract people." ”

"That's right. Zhao Zejun also smiled: "Anything will change qualitatively, really make the world's largest lion statue, of course, eye-catching." However, it doesn't match the overall style of Zeye Square, and the stone lion is too majestic, and it looks like the tomb of a pharaoh. ”

"I'll just say that, and I'll find a designer to come up with a plan as soon as possible. Jiang Xuan said.

"Why are you looking for a designer, do you have to be a designer to do this job?"

"What's your idea again?"

Zhao Zejun smiled and said seriously: "We must believe in the broad masses of the people! The masters are among the people!"

Lao Zhao's meaning is very simple, directly facing the society, openly soliciting design proposals, and by the way, there will be another wave of publicity with the participation of the whole people, killing two birds with one stone.

Just do it.

Almost overnight, the billboards of Zeye Square in several prosperous areas of Jianwu City have undergone some changes.

At the bottom of the billboard, a line of typing appeared: National Creative Solicitation, Huge Bonus.

On the homepage of the blog China, a commercial appeared with the title of these ten words, in which the words 'huge bonus' sparkled.

After clicking in, it is the official blog of Zeye Real Estate Company.

Due to the needs of business development, Zeye Square in Jianwu High-tech Zone will carry out the construction of iconic statues, and now solicit design proposals from the whole society.

Contributors are not limited to age, nationality, gender, the design must have a complete copyright, once adopted, the design is authorized by the company by default;

Design requirements: in line with the public aesthetics, beautiful atmosphere, lively and relaxed, can reflect the characteristics of Zeye Plaza is preferred;

After the deadline for submissions, the submissions will be selected.

1 first prize, with a bonus of 300,000 yuan;

5 second prizes, with a bonus of 60,000 yuan;

There are 20 third prizes, with a bonus of 10,000 yuan.

There are 50 finalists with a prize of 5,000 yuan. ’

There are many competitions in China to solicit design, and it is a very common means for enterprises to use this way of soliciting design to carry out publicity, killing two birds with one stone, and even saving publicity fees, most of which are cash awards, which is not unusual.

Dan Zeyue's open solicitation reflects enough sincerity in both the number of shortlisted winners and the amount.

The first prize is 300,000 yuan, which almost sets a record for domestic creative collection.

You know, this is not a collection of trademarks, let alone a complex set of business plans, just a building sculpture, and the price offered by Zeye has exceeded that of many enterprises to solicit trademarks.

Even the prize money for the final finalist is also considerable, and 5,000 yuan is a good windfall for most people.

The total number of winners has reached 85!

"It can't be fake, right?"

"It's impossible to be fake, it's all announced. However, this kind of solicitation and awards are generally determined. ”

In the following message, the most concerned is whether there is any greasy in the collection.

This can't be blamed on netizens for the heart of a villain, the common people have been deceived all the year round, deceived by all aspects, and have been deceived out of experience, as soon as they see this kind of collection, their instinctive first reaction is that they are liars.

There are also some people who feel that the project of hundreds of millions of people is guilty of ruining their reputation for the sake of a million bonus?

Soon, a supplementary statement appeared on the homepage of Zeye's blog that in order to ensure the fairness and impartiality of this competition and avoid black-box operations, after the selection, the organizer will disclose the identity information of the winners 'excluding contact information and address' for public supervision.

After the collection mailbox was opened, the submission plan flew like a snowflake, and within half a month, more than 3,000 submissions were received.

What kind of statue will appear in that location in the future?

Zeye invited several experts and set up a 'review team' to be responsible for this matter.

The potential plans selected in the review stage will finally be sent to Zhao Zejun's desk.

Zhao Zejun's workload is relatively small, and among less than a hundred plans, he chooses the one he thinks is the most suitable.

Each scheme is actually a three-dimensional rendering, which can be seen at a glance.

"These experts ......" Lao Zhao was in the computer, browsing these plans, and the more he looked at them, the more he muttered, "It's not good......

Although he is the final decision-maker, the review team also has its own internal opinions, and when sending a manuscript to Zhao Zejun, he will express it euphemistically: the more the plan is ranked first, the more optimistic the review team is.

In general, the boss is not a professional and will make decisions based on expert opinion, or at least seriously consider it. Even if the first place is not the first in the rankings, it must be chosen from among the top designs.

But Lao Zhao has already read more than 40 designs, and when he looks at it, he doesn't feel that he particularly likes it.

Either it is well-behaved, it looks gorgeous and beautiful, but there is no aura, it is very mediocre, it can be placed here, it can be placed there, and it will not add too much style to Zeye Plaza;

Either that, it's too ingenious, the abstract style is serious, and the bizarre shapes are completely incomprehensible to ordinary people.

It can't be said that these are garbage, in the artist's view, this may represent the sky universe such as the mystery of the Buddha's life and other esoteric content, but the problem is that Zeye Square is not an art gallery, customers are ordinary people, put a work of art as an embellishment, very high-grade, but as a core landmark building is obviously not suitable.

Lao Zhao's requirements for future statues are not only to make people remember, but also to like them.

It is too simple to be remembered, and a piece of stone is designed to be placed at the gate, and the building is designed as a big pants and a big cover, which can be remembered by the people of the whole country.

But it's not easy to make people like, the first thing is to understand.

Thinking that he had already flipped to the sixtieth copy, and seeing that the 85 shortlisted lists were about to be read, Zhao Zejun pondered, if there was really no suitable one, he really had to follow what Jiang Xuan said, secretly find a master to design, and then let the master sign up for the competition from the surface.

"Isn't this forcing me to play cats...... Lao Zhao muttered and clicked the 'Next' button.

It's a sight to behold!

That's fine!

Looking at the computer screen, the picture that is actually very familiar, or many people in the world are very familiar, Lao Zhao immediately realized that he had found it!

That's it!