Whether it is the general trend of smart life or mastering the Internet entrance, mobile phones are the core existence.

It is precisely because it is too important that the competition is extremely fierce.

Wang Fan started from scratch and did not have any foundation, which is even more difficult in this regard. In order to enter the mobile phone market strongly, he made many preparations.

The Mortal Forum is just one of them, gathering users and spreading word of mouth.

As for cracking down on bananas, clearing the way for the next entry into the high-end market is purely unintentional.

CPU intelligent control software is a sharp sword, that is, to earn funds, and it is also the foundation of Wang Fan's mediation between giants. It is more famous and lets the world know that mortal technology is transcendent, not a copycat manufacturer of assembly.

This is crucial and has to do with the positioning of the phone.

If it has the same technology as fruit, four-star, and Warwick, it can be high-end. If you don't have the technology, you can only honestly do the low-end and sell below 3000. Otherwise, it will inevitably be the next banana, and it will be difficult for consumers to buy it.

But it is too difficult for a new brand to become a hit in the mobile phone industry. And it is even more fantastical that only one CPU intelligent control software will be recognized by users.

Just like the two emerging mobile phone brands in the past two years, they have done well, but their sales are very limited, not to mention profits, and the current situation is very difficult.

It's hard to survive without even capital injections or acquisitions.

The mobile phone industry is a thing with a scale effect, and it can't be played at all if the scale is small.

For example, Meizu can almost be said to be one of the earliest manufacturers of smart phones in China, and at that time, M8 and M9 were a generation of domestic machine kings, following the footsteps of fruits.

Later products have always adhered to the spirit of craftsmanship, taking the route of small and beautiful, and each mobile phone has sold well.

However, Meizu refused to accept external investment, developed independently, limited in scale, and only had one mobile phone a year, which was surpassed by Xiaomi and others.

Last year, Meizu finally made a change and accepted Ahri's investment. As a result, a direct growth of 540 per cent was achieved in the first half of this year, and the momentum continues unabated.

In an era when the growth rate of the entire industry is slowing down or even regressing, Meizu's pace and explosive growth can be called a myth.

The reason for this is nothing more than that Meizu has accumulated a lot of money, but the scale was too small to release energy before.

And the scale is what is most needed to make a mobile phone, and the same is true for popularity.

Therefore, Wang Fan did not rush into the mobile phone industry, but carried out a multi-faceted layout.

Now, mortal tech funding is available. The sales revenue of enterprise-level software is more than 6 billion, plus other income, although part of the forum promotion is spent, the total capital is still nearly 8 billion.

With abundant funds, Wang Fan's mobile phone plan can be started, but word of mouth is not enough, and brand awareness is not enough.

It is also necessary to give users a dose of strengthening, so that they can convince mortal technology and mortal mobile phones. Let users know that for other brands, it is as difficult as the sky, but we mortal technology can catch it.

And this injection of cardiotonic is the camera tuning technique that Wang Fan drummed up before.

That can make the domestic thousand-yuan machine take pictures, comparable to fruits, four-star new flagship killer!

That black technology that can affect the entire mobile phone industry pattern to a certain extent.

The lens module of the domestic flagship machine is not bad, and it is even much better than fruit and four-star, but it does not have enough ability to adjust and control, so it will be completely exploded by international brands.

And Wang Fan's new black technology can just change this status quo, and then affect the entire industry.

Just ask,Equipped with the black technology of mortal technology,The hardware of the new domestic flagship machine is better,The performance is not bad,The fluency has been greatly improved,Taking pictures is more than fruit、Four stars,The key is that the price is half cheaper。 So, who will consumers choose?

The impact of this black technology is too great, Wang Fan is very cautious, and he did not take it out immediately, but prepared to use it for his mobile phone.

At present, the scale of fruit users is huge, and the mortal forum must not give up if it wants to develop into a giant platform. Especially now at a critical time when it is competing for share with KOL technology.

After a little contemplation, Wang Fan dialed the phone number left by Su Xueyan: "Hey, hello, I am the chairman of Mortal Technology, Wang Fan." ”

"Wang Dong. Zhong Xiaotian, vice president of the Huaxia region of Contemptible Fruit. Zhong Xiaotian was in a high position, and he quickly figured out Wang Fan's purpose, but he just pretended to be stupid and said, "I don't know what Mr. Wang has to say?"

Wang Fan scolded secretly in his heart, but he said: "Our software was going to be launched on the fruit APPStore, but it was rejected, I don't know what the reason is, and I hope that Mr. Zhong will advise." ”

"Haha. That's a good thing to say. Zhong Xiaotian said with a smile: "Actually, we prepared a perfect promotion strategy for Wang Dong, so we stopped the launch plan of the mortal forum, which is also good for mortal technology." ”

"Oh, what strategy?" Wang Fan asked, not believing that the other party was so kind.

Zhong Xiaotian said: "It is the mortal forum and the CPU intelligent control software to launch the fruit APPStore, we will make a blockbuster recommendation, so that your software in the shortest time, get the highest attention and downloads." ”

It turned out that with this idea, Wang Fan knew in his heart: "How to distribute the profits?"

CPU intelligent control software has not been promoted abroad, mainly because of pricing. And there is no immediate fruit on the shelves APPStore, and there is also the problem of revenue distribution.

As we all know, Fruit APPStore has always adopted a 3:7 split with developers, which means that for every 1 billion software sold by Mortal Technology, 300 million will be distributed to Fruit.

This proportion is really high, you must know that other platforms such as Ebay only have a few percentage points of income from merchants. And the fruit costs 30 points at once.

"The old rule, three or seven points. Zhong Xiaotian said undoubtedly.

"There is no room for maneuver? You must know that our CPU intelligent control software, whether it is sales or selling price, is different, the amount is amazing, and it cannot be in the conventional proportion. Wang Fan insisted.

Zhong Xiaotian said with a smile: "Our fruit market share is very considerable, and the global promotion, the proportion of thirty percent is not much, Brother Wang." ”

It turns out that the other party is very ambitious, and it is the idea of the global market!

Wang Fan shook his head: "I'm sorry, the CPU intelligent control software is not ready for internationalization for the time being." ”

"You'd better think about it, there is a demand for your software from fruit fans. Although our new phones are powerful, those that were released before are in demand. Zhong Xiaotian said.

"If this ratio doesn't change, then I'm sorry. "Thirty percent of the income was shared all at once, which Wang Fan couldn't accept.

"I'm sorry, the ratio was ordered by the headquarters, and I have no right to modify it. If you think about it again, you must know that the scale of fruit users is very large, and if your forum can be launched, it will inevitably expand on a large scale and defeat KOL technology, otherwise, it will ......" Zhong Xiaotian's words were not finished, but the threat was very obvious.

"Then we can only look forward to the follow-up cooperation. Wang Fan hung up the phone directly. If the fruit is not compromised, how can he be the first to bow his head?

It is inevitable that the CPU intelligent control software will attract the attention of the fruit headquarters, you must know that the fruit users are more than 500 million, and the price of the CPU intelligent control software is very high, even if there are only two adults to buy, each person is calculated according to the package of 150 a year, and the three components are made up, which is 4.5 billion a year!

For CPU intelligent control software, although fruit users do not have the same necessity as 810 users, the average quality of fruit users is high.

Spend more than 5,000 to buy a mobile phone, will you care about the software fee of 150 a year? Not to mention that optimizing the CPU can also improve the battery life in disguise, which is the pain of fruit users.

Therefore, the proportion of actual paying users is only higher than 2%. And the income of 30% is much higher than 4.5 billion!

On the fruit APPStore, it is okay to get a piece of the fruit pie, but the proportion of three percent is too high. What's more, the software is not sold at all, and there are a lot of international giants to choose from.

Once this is opened, other giants will follow up and persecute in the future, and Wang Fan will not be stupid.

And the other party took advantage of the fire to rob him and threatened him with the forum online, which made him very unhappy.

More importantly, Wang Fan believes that the one who finally compromises will be the fruit.

He has that capital!

PS: Sorry, something, the update is late.

Thanks to the Arctic Tianlong, Wu Nanjing, Da Miki, Whispering and others for their tips, as well as Huixing and others for their continuous votes. Thank you!