After the League of Legends was launched, playing more games suddenly became very interesting in the position of the entire Zelianko.

On the industrial map, the game layout is only the peripheral industry of Zelianke, not only is it far away from the core of Weibo, but even in terms of dimension, it is not as good as Zeyue.

Zeyue is the source industry of entertainment, and it can be said to rank first in the entertainment section of Zelianke.

In terms of the degree of attention, it is mainly due to the degree of attention of Zhao Zejun, although playing more is in the industrial incubator, asking for money and people to give people, but Zhao Zejun's own work focus is really not on playing more.

He rarely appears in a large office where he plays alone, and he often has a few words for the guidance of the incubation center.

It is not even as good as the enterprise operation management division, since Zelianke divided into seven business divisions, Zhao Zejun has at least half of his energy in the enterprise operation management division, and he spends more time on internal management than all other business divisions.

However, now more play has become the most profitable department in the entire Zelianke.

In the last month, the total revenue of multiplay has jumped by 262%, with most of the increase coming from League of Legends. Just according to last month's calculation, even if more games maintain the status quo, without any improvement, the annual income can exceed 200 million.

Obviously, it is impossible to play more without growth. League of Legends has only been online for two months, and there is a flood of new users every day.

In addition, the profit margin of the game industry is too high, and playing more instantly becomes a golden pimple in Zelianke's system.

What this golden pimple brings is not only the real, more and more cash flow day by day, but also the market share of Zepay.

League of Legends has only one recharge channel, Ze Pay, and if you want to recharge, you can only do it through Ze Pay.

So if you don't recharge and play money, can't you play?

Apparently not. The vast majority of domestic gamers are still more accustomed to free games, especially competitive games, and if they want to occupy the market as soon as possible, the more they want to take the free route, at least 'it looks free', giving people a feeling that they can play without spending money.

When did you see the CS charge? CrossFire charge is just a prop.

The same goes for League of Legends.

But think you can bypass Zepay without spending money?

That can only be too naïve, too simple!

This time, Zelianke adopted a kraft candy-style overlay type of publicity, all places related to League of Legends, there are Zepay's publicity, on the official website, on the recharge page, in the hero introduction, on the download page, and even in the process of client installation, it will jump out of Zepay's web page;

There's also a bundled installation of the client. It's just that in accordance with the relevant regulations, in a very inconspicuous corner, there is a row of small print: whether to install Zepay.

As a person who has come over, Lao Zhao knows very well that this kind of bundled marketing is very annoying and will definitely be scolded.

However, the results are outstanding.

The last thing you are afraid of doing on the Internet is to be scolded, there are too many messy things on the Internet, and the vast majority of netizens, including Zhao Zejun himself, pay attention to the so-called hot spots, and sometimes they don't have as long a memory as fish.

Forgetting is the norm on the Internet. The three most vicious companies that have been scolded on the domestic Internet, Baidu Evil, Tencent Copycat, and Taobao Fakes, are precisely the three giants of the previous life.

After all, it's up to the product to speak, and after a few whinings about bundled marketing, users' attention was quickly shifted to League of Legends itself.

Related webpages, forums, and even in-game games will appear from time to time Zepay recharge discount information, various discount activities, and so on.

With the promotion of League of Legends, Zepay's market share has finally stopped declining!

Since the breakup with Alibaba, Zepay's market share has been declining, and it was soon only half of its original at first, and then continued to maintain a small stable 'fall'.

Jingdong's business is growing rapidly, but the growth is still not as good as what is lost from Taobao, and the market of Taobao is too big, and the market share of Zepay has been declining.

Until this Monday afternoon, less than half an hour after going to work, a supervisor of the technical department rushed to the outside of Zhao Zejun's office with the data report, and he must 'face the saint' and immediately report to Zhao Zejun in person.

Although the market share of Zepay has not yet increased, but since the early morning of last Sunday, the decline in data has finally stopped, and some of the comparative data have rebounded.

Zhao ...... Mr. Zhao ......, "The supervisor doesn't know if it's because of the excitement of Zepay's business recovery, or if it's the first time that the 'face saint' is nervous, his face is red, and his speech is a little pitiful," I ...... We compared the data in several aspects, the contribution of Zepay's recovery, JD.com's business growth and League of Legends are currently almost five or five, and the business on these two sides is ...... The growth curves are all very strong, so it can now be asserted that Zepay has passed the initial trough and started to climb......"

"How long will it take to return to the market share before the fall out with Taobao?" asked Zhao Zejun.

"If you just analyze the data theory, you can go back in three months at most, which is the most conservative estimate. ”

The director swallowed a mouthful of saliva and continued: "More objectively, in one year, Zepay's market share can exceed 15%, and then enter a period of slow growth. ”

In one year, the market share has climbed from the current 2.00 to 15%, which is already very amazing. If you follow the previous strategy, cooperate with Taobao, there are no variables, and boil the frog slowly, Zepay's share of a year, I am afraid it will not rise by a point, let alone expect it to rise to 15%.

From the perspective of 15% market share alone, it should not be underestimated, and at present, the third-party payment platform market can be regarded as the backbone of the second echelon, competing with Tencent's Tenpay.

As for the first echelon, there is only one, Alipay, which occupies about 7% of the market, and its position in the industry is unbreakable.

In the payments space, this growth rate is miraculous. That's why the supervisor who came to report was excited like this.

"Well, yes, you've worked hard, keep monitoring. ”

Zhao Zejun nodded, but he couldn't see much joy on his face.

It's not that he pretends to be deep, but the current stagnation and future growth are expected, and there is not much to be excited about for him.

15% market share, after which it entered a period of flat growth. In other words, if it continues to develop according to the current state, the future Zepay, even if it does not have major problems, will survive less than 20%, and it is still far from being able to compete with Alipay.

This definitely can't meet Zhao Zejun's expectations.