Chapter Seventy-Four: Aesthetic Fatigue

"Fat man Zhang Ze, don't be 'greedy' anywhere, let's listen to Brother Xu, what unique insights do you have on these data!"

Zhao Ming didn't quite understand, and Xu Hong asked what the data did. He felt that these data were almost useless to them. He recorded this data at the time, and it was just a part of his work.

"Okay, Brother Xu, hurry up and tell me your high opinions! I'll listen to you!" The fat man held the 'fat cheeks' with both hands, pretending to listen carefully.

"I think so, you see, the sales data of the three issues of Tiannan Pictorial, although they are still above 10,000 copies, have become a decreasing trend, from more than 16,300 copies to more than 15,500 copies, and each issue has almost decreased by more than 400 copies. Does that mean something?"

When Xu Hong said this, he looked at everyone again.

"Brother Xu, isn't this normal! Sales are too many and sometimes too little! The sales volume of each issue of Tiannan Pictorial is more than 10,000 copies, and even if it is a few hundred copies, it is not very normal. ”

Zhang Ze expressed his opinion.

"Yes, Brother Xu, this doesn't mean anything at all!" Zhao Ming also echoed.

Only the fat man is still listening, and he knows that Xu Hong must have his high opinions.

"No, I think it's a phenomenon that is the opposite. Xu Hong once again spoke amazingly. "The extremes of things must be reversed!" the fat man looked at Xu Hong in some surprise.

"From a philosophical point of view, everything has a degree, but once it exceeds this degree, it will go to the opposite and backfire, that is, we often say that the extreme of things must be reversed. Recently, the works with horses as the theme have reached the level of flooding, and many people have begun to suffer from aesthetic fatigue, so naturally they no longer like such paintings, which has led to the sales of "Tiannan Pictorial" beginning to decline!"

Xu Hong once again analyzed his views from a philosophical perspective.

Let Zhao Ming and the others listen, and they couldn't help but agree with Xu Hong's opinion.

"Well, Brother Xu said it very well, it seems that you have analyzed the problem more thoroughly! You have seen the level of philosophy!" Zhao Ming nodded and echoed.

"Aesthetic fatigue! Is this really the case? I feel that I still like these works of painting horses!" Zhang Ze somewhat disagreed with Xu Hong's opinion.

"Hey, Zhang Ze, why do you always sing against Brother Xu! I feel that what Brother Xu said makes sense, and when I look at these pictorials now, they are all horses, and I feel a little bored!" The fat man always seemed to agree with Xu Hong's point of view.

"What you both said makes sense, otherwise wouldn't it be impossible to sell a copy of the Tiannan Pictorial! Aesthetic fatigue is one reason, but it does not mean that all the people in the market are all aesthetically fatigued and very tired of 'Ma Zuo', how can this be? It is just that such a phenomenon has already appeared.

For example, Zhang Ze married a woman as beautiful as Chang'e, but if you look at her all day, you will slowly feel that she is not very beautiful, and she may not be as beautiful as ordinary beauties!

That's why? That's aesthetic fatigue. Aesthetic fatigue just means that facing a beautiful thing for a long time will cause her a kind of boredom.

But this is only a kind of boredom, and it does not mean that the aesthetic subject has been completely 'disappointed' with the aesthetic object. I feel that the aesthetic object has no aesthetic sense at all.

This is just a moment of nervous fatigue, if the aesthetic subject and the aesthetic object are separated for a period of time, I am afraid that the aesthetic subject will be very fond of the aesthetic object again.

The same is true of people's appreciation of works of art, and appreciating works with the same theme for a long time will naturally make people feel a little bored, which is of course a kind of aesthetic fatigue. ”

Xu Hong seriously explained his views to everyone. It is about three points of reasoning, which is very philosophical.

"Look, Brother Xu, how good you say! This level is by no means comparable to us laymen! It seems that Brother Xu has found a trick to deal with the Tiannan Pictorial!"

The fat man has always admired Xu Hong very much, and after listening to Xu Hong's words, he naturally complimented him again.

"Yes! What Brother Xu said is very reasonable, so I don't know what kind of trick Brother Xu has thought of to deal with the "Tiannan Pictorial"! We don't use works with horses as the theme, so what should we paint!" Zhao Ming looked at Xu Hong with expectant eyes.

"Yes, Brother Xu, we don't draw horses, so what do we paint!" Zhang Ze also looked at Xu Hong curiously.

"Cow!" Xu Hong burst a word out of his teeth.

"What! cow!" Zhao Ming, the fat man, and Zhang Ze, the three of them almost exclaimed in unison.

"Brother Xu, how did you --- think of painting cows? This cow seems to be an unpopular subject! In the art market, it seems that there are not too many cow-based themes and works!"

When Zhao Ming heard Xu Hong say the word 'cow', he asked very puzzled.

"I think so, works with popular themes, of course, have the effect of catering to the market and striking while the iron is hot, but it depends on what stage this popular theme is, and if it is in the stage of continuing to heat up, it can follow the trend.

But if the work of this popular theme has reached the hottest time, and then it will start to cool down, then how can we follow the trend!

At this juncture, we should boldly find another way, lead the market, choose some unpopular themes, perhaps, become the leader in creating new themes, and also let a publication with poor sales quickly open the market and occupy a piece of the world!

This is like stock speculation, it is useless to always follow the trend and choose some limit stocks, the real masters of stock speculation are geniuses who are good at discovering potential unpopular dark horse stocks.

We are now running a pictorial, which is similar to stock speculation, if we always choose some themes that have risen to the limit, then what's the use, when you can't make a fortune!

If we want to expand the small stage of "New Star Art Garden", we must dare to boldly seek new and different, and choose some 'stocks' that others have not discovered, but have great potential, so that we can 'buy the bottom and touch the top' to make a fortune!"

Xu Hong used his simple and clear words to explain to everyone why he chose an unpopular subject to compete in the art market.

Zhao Ming and Zhang Ze listened, and they admired Xu Hong one by one. I feel that Xu Hong is really a master.