Chapter 300: Platform
Liu Wei continued to speak: "Last year, our company went out of China, developed new profit channels, launched new production films, and opened a new era. Pen, fun, and www.biquge.info
We have established overseas markets, ventured into theme park projects, developed new models of animation, expanded new sources of creativity, expanded our business, increased our revenues, and grown our group.
But, again, the group still has some shortcomings.
First of all, with the expansion of the group, it is still difficult to replenish the personnel who have been criticized, but it is certainly not to blame the human resources department, which has made great achievements over the years.
Their department has established our group's training system, designed the salary and welfare system for our employees, and even built our company's unique personnel care system.
The main reason for the shortage of personnel is that the development of our group is too fast, and the acquisition of human resources still cannot keep up with the rapid development of the company. β
Although Liu Wei said so, Shen Mengxi was still a little ashamed, but he didn't dare to solve this problem in the future, the last time he made a military order, he was directly slapped in the face, he didn't expect Frame Beauty to develop so fast, I thought that it should be enough to recruit people according to the plan, who knew that 30% of the plan was exceeded, and the group was still short of personnel.
Liu Wei continued: "In addition, small animation companies have begun to seize the low-end market, and our company is a little slow to act, and this market has not yet been developed.
In addition, there are also problems that each department has its own.
It is hoped that the heads of departments can self-examine and introspect after this annual meeting, make up for the shortcomings of their respective departments, and strive to achieve better results. β
After Liu Wei finished speaking, he glanced at everyone and continued to speak: "Of course, after summarizing our achievements this year, we have to look forward to the future. First of all, in the future, Framemei Group will change its concept, from the original identity of a content provider to a content provider, but also a platform distributor and channel provider. β
Speaking of this, everyone listened carefully, what Liu Wei said was likely to be related to his future work, and naturally everyone did not dare to slack off.
Liu Wei continued: "First of all, due to the rise of the low-end market, some provincial and municipal and even county-level TV stations have also begun to need to buy animation, and the products produced by Frame Beauty are all high-quality products, even if they have several rounds of broadcast rights, they are relatively expensive, which makes the products of many small animation companies gain development opportunities."
We don't take everyone's jobs, we open up our resources and provide a platform for these small animation companies, so that they can not only broadcast the copyright in film and television, but also through channels such as video websites, magazines and comics, so that the products can be more widely disseminated.
Even we, FrameBeauty, can connect the county and city TV stations across the country, and provide an opportunity for two-way choice with the animation produced by the whole country and even the world through our platform.
In this way, TV stations can have more options, and smaller animation production companies have platforms to gain access to a larger market. β
Everyone listened to Liu Wei's idea, and they breathed rapidly, if this is really the case, then the influence of frame beauty in the future will be even greater, can everyone not be excited?
Liu Wei continued: "Of course, this platform can also be expanded, from copyright transactions to production commissions for merchandise, and even the theme design of future theme parks. As a socially responsible enterprise, Frame Beauty not only wants to develop itself, but also drives more small enterprises to develop together.
Frame Beauty not only relies on the animation industry to make money, but also cultivates companies in the animation industry, so that these companies have money to make. β
Liu Wei has a feeling of Ma Yun's possession at the moment, and he feels that the content of his speech is somewhat similar to what Ma Yun said when he promoted his Taobao platform, Tmall platform and commercial 1688 platform, but Liu Wei's platform is more focused on making a platform for animation companies.
If it is really as Liu Wei said, then the animation production industry really has a earth-shaking subversion, the market capacity will get an explosive expansion, and those broadcast platforms will have more room for choice, in this way, it will definitely stimulate the development of the animation industry, so that more people pay attention to animation, so that the animation market has a larger market.
However, are these the only ways to cultivate the anime market?
The answer, of course, is no!
Liu Wei waved his hand to calm everyone down, and continued: "Everyone, now animation culture has become a subculture, we have our own small circle, people who like a certain animation will buy the peripherals of this animation, models, comic books, and published audio-visual products including VCD, and even support their own animation in the form of website rewards, and even many people dress themselves up as characters in the animation characters to support.
In that case, why don't we build a platform like Comic-Con to give people who like animation a chance to show off?
In particular, the role-playing will not only attract the attention of people in our animation subculture circle, but also attract people from non-circles to enter the circle, expand our market, and drink it without doing it!"
In the past, everyone had never thought of this kind of marketing strategy such as "fan management", but now Liu Wei's idea makes everyone feel like "there is still this kind of operation", and they can't help but throw themselves into the five bodies that Liu Wei admires.
Liu Wei continued: "Ladies and gentlemen, the development of the industry, just we can do it alone, we need to work together!
Our frame beauty culture tells us that in order to eat the most tender fresh grass, we frame beauty can face the head breaking blood, we are also willing to open up the way for the latecomers, we are willing to forge ahead for the animation people of the entire industry, overcoming obstacles, this is our frame beauty's mission, but also our frame beauty's pursuit, we are willing to take root in the animation industry, deep cultivation, continuous improvement, to provide high-quality works for the audience, to make a model for the industry, to open up a new profit model, and together with everyone to contribute to the development of the animation industry, to promote the growth of the animation marketγ
I'm proud that I'm a frame beauty, thank you all!"
After Liu Wei finished speaking, the applause was like thunder and lasted for a long time.