Lin Man hopes that on the basis of doing a good job in the business of the school, we must go out, so as to achieve greater development.

In fact, Lin Man doesn't know how to do business. If he really will, he would have made a fortune in his previous life. Being born again does not guarantee a person to be rich. For example, you know that Taobao will be very profitable in the future, but if you really let you do Taobao, you will definitely be able to succeed? Lin Man's ability to do business is like a child who grew up in the city, even if he has never seen a pig run or eaten pork?

Fortunately, Lin Man knows which direction to develop and has a future, and a group of friends help him implement and execute.

Li Xiuli complained that the sales of ordinary stir-fried vegetables were not satisfactory, only Wusheng's sauerkraut fish was very popular, and the other dishes performed mediocre and were ready to reduce prices. Lin Man said that her thinking is not right, if she wants to make money, she will make rich people's money, and she must take the mid-to-high-end route.

If you lower the price, you are also fighting a price war with the canteen, not a long-term solution, but also customers are willing to come, and there must be enough places for customers to sit, the location of food is more remote than the canteen, and the location is smaller than the canteen, what do you rely on to compete with the canteen? As for those with low consumption levels, no matter how cheap you are, he will buy 5 or 6 cents of vegetables every time, and you can sell 100 copies a day, and how many cents can you earn?

Therefore, it is necessary to raise the takeaway business to a strategic level, make full use of the favorable conditions of free telephone within the campus, and encourage customers to order food by phone, which overcomes the shortcomings of the location. Again, those who are willing to order food generally do not lack so many pieces or two, so not only do we not reduce the price, but we can also increase the price of popular dishes, of course, we must ensure the taste.

The first is positioning, the consumption level we are facing should be medium and high-end. Give all the low-spending customers to the canteen, where the space is bigger and the food is cheaper. We go to catch consumer groups with a small number of people and more money.

In a nutshell, the service of food for the sky is higher and faster. High, that is, better than the canteen service, good taste, good environment, now this kind of food stall environment to be transformed, to be high-grade, to become the first choice for graduates to have dinner; fast, is to be able to timely deliver delicious meals to customers.

The second is to foster customer loyalty. When a customer agrees with our tastes and services, they will not easily change sides, even if a new competitor joins. This competitor is currently mainly a canteen.

Only in this way can the business of food for the sky make money and last.

In addition, Lin Man emphasized that after the takeaway business is launched, the person who answers the phone must do a good job of recording customer information, including address, which dishes are ordered, prices, etc., which will be of great use to him in the future.

"We've been doing this all the time, trying to analyze where there are more orders and which dishes are popular, but it's too difficult to do it manually," Zhang said. ”

Zhang Yan is so caring, thinking about what Lin Man thinks. When I helped Lin Man do an early survey, I also did an extra night snack survey to help Lin Man successfully obtain the support of the Youth League Committee. This matter is a piece of cake for Lin Man.

At present, the takeaway business is very hot, but this hot scene will not last forever, and after this new momentum, the turnover will decline. In order to have a sustainable and good development, it is necessary to pay close attention to consumption data, cultivate customer loyalty, improve their competitiveness, and maximize profits. Proper recommendations are very important for the F&B and retail industry to increase turnover.

The most well-known case is the case of eggs. The orderer asks the customer whether you want one egg or two eggs, and after this question, many customers will order more eggs, and if you don't ask this, the number of eggs will drop significantly.

Computer recommendation technology has been widely used in many fields in later generations, such as large supermarkets, shopping websites, search engines, etc. Many websites will actively recommend other products that they may be interested in to visiting customers, if you don't believe it, open Du Niang, enter the name of the novel or the name of the product, in addition to the search results, you can also see the results of the website's special recommendation.

With this technology, some rules can be discovered and recommendations can be made based on the rules. For example, a customer who orders Kung Pao Chicken and Hui Pot Meat will also order a Sichuan dish with a 78% probability. With this rule, you can recommend it in time when customers order food and hesitate to choose what dish, and the success rate is basically 78%. If the recommendation is good, customers will feel that the service of this hotel is more intimate. Recommendations are no longer based on personal experience, but real data, which is more accurate and reliable.

However, applying such advanced technology in a small restaurant is really a knife to kill chickens.

Everyone was surprised and asked, "Are you sure you can do this?"

"Of course, I just moved a 486 and that's exactly what I'm doing. ”

Lin Man's nonsense created an illusion for everyone, and everyone felt that this guy might be a business genius, and what he said was right.

Lin Man took the opportunity to introduce his grand blueprint and development package to everyone. The service center should return to the original face of his college student entrepreneurship platform, and should take on the important responsibility of encouraging and supporting college students to start their own businesses, so Lin Man is ready to clean up the stable compound next to it, and transform several rows of bungalows there into shops for college students to start a business or open a store, and the service center will support it in terms of capital, finance, and operation.

Fan Pingping asked, "Where does the funding come from?"

"I'm going to go to the school and fight for it. Strive for at least 100,000 support funds. Lin Man swore by it. Since Secretary Zheng asked him to solve the quota of 100 work-study places, he dared to reach out and ask for money, who made Secretary Zheng's wife the president of a bank branch, of course, the school must also provide some money to support, and the money for the renovation of the stables fell on the school, and he Secretary Zheng had to help solve this matter.

The first thing Lin Man wants to support is the planned handmade dumpling chain. This is definitely a labor-intensive business, which can provide many work-study positions, and Li Xiuli has also written a development plan. Regarding Lin Man's idea of chains and franchise stores, Li Xiuli is not very sure whether this model will be effective, but since Lin Man wants to do it, she supports it wholeheartedly.

The second business to support is the campus express delivery business. He plans to separate Xiao Diangui from their food delivery business and set up a service company to undertake all kinds of express delivery business on campus, not only delivering food, but also sending documents and materials between various institutions in the school, and helping thin-skinned boys send flowers to female classmates, as long as they can be sent, they will be sent. It should be noted that it is not yet possible to engage in business similar to that of the later express company, at present, this kind of business can only be operated by the postal company, and private operation is still illegal.

The highlight here is the handmade dumpling chain, which has a large investment and a certain risk. Lin Man needs a vote from all shareholders on whether they are willing to support this plan and participate in this plan. Lin Man knew that this plan was actually a bit difficult, the business of Shiweitian had just been launched, and success could be expected.

But Lin Man also explained to everyone that it is necessary to have a broad mind. With so many shareholders and elites, they will not have much development prospects if they guard such a small hotel. Only by going out and fighting the rapids in the society can we truly achieve career development and provide more students with work-study opportunities. Only by truly developing the service center, allowing more students to successfully start their own businesses, and allowing more people to help the service center make money, can everyone truly run towards a well-off life. You can't rest on your laurels, you have to go out, and the handmade dumpling chain store is an opportunity to go out.

Zhao Bin and He Fan must look at each other, and the two of them took the lead in saying: "It's done." It's a big deal. ”

Zhang Yan's attitude was much more domineering than the two of them: "I have all the dumplings that can't be sold." "I don't know, I think she's Bai Fumei, and my father is a big money. But what Zhang Yan's father did, Lin Man really didn't know.

Lin Man originally thought that he would receive a lot of opposition, but unexpectedly received strong support from everyone. Fan Pingping wanted to object, but when she saw that she looked fully supportive, she didn't say anything.

That's it.

Food is handed over to Ning Ning to be responsible, and Gao Qiang leads Wusheng and Xiaoba Jiang Ping to be strong backing. Absorb Xiaodian Guiyu Jun as the new shareholder, responsible for creating the campus express business. Everyone else is involved in the handmade dumpling chain scheme. Li Xiuli is responsible for organizing production, and Xiao Dian and Xiao Dian Gui are responsible for cleaning up and building the production site. The boss Fan must be responsible for the opening and decoration of the first store on campus. Everyone else went to run the business, to find a market for the dumplings produced, and to sell them to restaurants and supermarkets. Lin Man and Zhang Yan are also responsible for finding support from the school, finding funds and loans.

Under the banner of expanding and developing the college student entrepreneurship service center, a vigorous second entrepreneurship has begun.

A key factor in determining success or failure depends on whether Lin Man can get financial support from the school.