The competition for talent has finally come to an end,The newly established Zeshi in a short period of time,Mainly rely on digging the corners,Especially digging the corners of Youku,Completed the formation of the team,Because whether it is the organizational structure,Or specific to each specific position,There are a lot of overlaps with the original Youku,Some people in the industry even joked,Zeshi is a'Little Youku'。

What really brought the curtain down on this money-burning war was not the construction of Zelianke Industrial Park, but the official launch of Zeshi.

A brand new video site that is both familiar and unfamiliar is beginning to show its prominence in the industry.

According to the standards generally believed in the industry in advance, Zeshi's current talent pool has far exceeded the needs of a newly established company, and many people are waiting to see what amazing performance Zeshi will have in the market after recruiting so many people.

In terms of the market, Youku is well-deserved to be the first in the industry.

This first contains several meanings: Youku is the largest enterprise among online video companies; Youku has the largest number of users in the industry; The experience of using Youku's website is the best in the industry.

And the basis of all this is based on 'content', Youku's video content is the most diverse and attractive on the whole network.

Especially recently, after Gu Yongqiang changed his strategy and invested money in the development of the website, Youku's content has been completely enriched, winning the live broadcast of several TV shows, and there are even rumors that Youku is in contact with Serie A to negotiate an exclusive live broadcast of the Serie A League.

These once again confirmed Youku's leading position in the industry.

Therefore, although the defeat on the talent battlefield made Youku's face a little ugly, due to Gu Yongqiang's timely strategic adjustment, it did not really deal a fatal blow to Youku, on the contrary, in terms of market share, there has been a certain amount of progress and improvement.

Zeshi and Youku grabbed people, in the final analysis, it was Zelianke and Youku who fought for the overall strength, and Youku's defeat was not an accident, nor was it a shame.

At this time, Zeshi went online, Zelianke's overall strength, the impact on online video was minimized, and in this new battlefield, Youku occupied an all-round advantage.

"According to my years of experience, as far as the current video industry is concerned, there is no real brand, the video website itself has almost no user stickiness, the migration cost is very low, and users are chasing the content: I will watch whoever has the exclusive copyright. If everyone has copyright, in the case of the same content, Baidu can see where it goes. From this point of view, Zeshi has innate excellent conditions. ”

At Zeshi's internal meeting, Zhu Xiangyang was making work arrangements to the management.

The large conference room was crowded, most of them were new faces, some of these people were already famous in the industry, but in Zeshi, they were all newcomers like Zhu Xiangyang.

Since Zeshi is still in Zelianke's business incubator, Zhao Zejun also attended the meeting.

Zhu Xiangyang said while looking at Zhao Zejun, and saw that Zhao Zejun had no intention of speaking, so he continued: "To make a video website, in the final analysis, is to make content, the content is good-looking, there will naturally be users, if there is good-looking exclusive content, then there will naturally be more users." Now some people say that Zeshi is far inferior to Youku in terms of market content, but I think this statement is biased. ”

said, glanced at Zhao Zejun again, and then smiled: "I only admit that Zeshi started late, and the current number of videos is of course inferior to Youku, but relying on the resource background of Zelian University of Science and Technology, Zeshi's future development opportunities are definitely not inferior to Youku." Next, I will talk about the next work arrangement of Zeshi.

First, it has carried out strategic cooperation with overseas TV stations such as HBO to win the exclusive broadcast rights of several popular American dramas such as Game of Thrones, Atlantic Empire, and True Blood. It will build Zeshi into the largest concentration of American dramas on the whole network in the mainland, and adopt a differentiated broadcast strategy such as members watching the whole season in advance.

Second, cooperate with domestic variety shows and obtain the exclusive broadcast rights of several phenomenal variety shows such as Do Not Disturb If You Are Honest and The Voice of China. Variety shows have a longer broadcast time span, which is more conducive to cultivating user stickiness than movies, news and other short videos.

Third, relying on the two-dimensional advantages of Zeshi's predecessor station A, the two-dimensional channel was launched. At present, the main video of this channel is based on the original video of station A, and at the same time, it has cooperated with Tencent Video to simultaneously broadcast the first Great China Super Cup E-sports League.

Fourth, Youku's own production department was established, relying on the IP advantages of Zeyue Chinese Network to produce online TV series and short videos......

”

Although it was Zhu Xiangyang who spoke, every time he said a word, he couldn't help but glance at Zhao Zejun, who had been sitting on the side and was silent, and his heart couldn't help but beat.

As Zhu Xiangyang said at the beginning, Zeshi's resources in developing the market are not at all like the outside saying 'no advantage', on the contrary, the items just now are based on Zelianke's unique resources.

The huge purchase of overseas TV rights, which is the financial support behind Zelianke and the good relationship between the overseas entertainment industry; can win the exclusive broadcast right of phenomenal entertainment programs because the producers of these programs directly belong to Zelianke, as for the changes in the second yuan and online dramas, it is because these copyrights are in the hands of Zelianke.

After this series of combination punches, the newly established Zeshi already has its own unique video resource field, which is enough to enter the market strongly and get a piece of the pie, so that the newborn Zeshi can stand firmly in this field.

These powerful resources, in exchange for any other newly established video company, can have one, thank God, it is enough to start a business, and Zeshi is like not wanting money, one after another.

No wonder to recruit so many people before, according to the current business volume, I am afraid that the development of general start-up companies for several years has been concentrated together to form a leap in a short period of time, to complete such a large amount of tasks, now Zelianke's people are really not much at all, not only not much, maybe not enough.

In this way, I dare not say that I have an advantage over the old video sites Youku, Tudou and the like, at least, Zeshi is fully capable of offsetting the advantages of the other party and competing with them fairly for the market.

Some employees think more far-reaching: the game broadcast is naturally because the competitive league is jointly organized by Zelianke and Tencent. This broadcast, it is also a joint effort between Zeshi and Tencent Video, so does it mean that Tencent this time, vaguely stands on the same front with Zelianke, and the newborn Zeshi has a strong ally?

This idea is not wrong, there are too many business contacts between Tencent and Zelianke, although they belong to two different camps, but cooperation is ubiquitous.

In this meeting, Zhao Zejun did not make a substantive speech from beginning to end, and only made a brief summary at the end.

After the meeting, the newly launched Zeshi started quickly.

Interestingly, at this time, Zhao Zejun suddenly left Zelianke.

Strictly speaking, it seems to have disappeared from the industry all of a sudden.