After the secretary of the board of directors finished speaking, the luxurious conference room suddenly seemed unusually quiet. Pen? Interesting? Pavilion wWw. ｂiquge。 ｉｎfo

Several members of the board of directors present remained silent for a moment, but their minds spun rapidly.

Due to the imperfection of domestic network regulations and supervision, Sina or other websites, in the years of rapid development of the Internet, in order to attract traffic and eyeballs, it is true that some marginal content has turned a blind eye, and in most cases, even with an encouraging attitude.

Of course, the fact that network regulation is not sound does not mean that it is completely absent, and regulation is indeed constantly developing and improving. Therefore, there have been similar situations in the past, where the online content is too much, and the higher authorities will put forward opinions and ask for rectification.

However, it is generally the case that the two parties communicate privately, and the letter will be issued publicly unless the communication is ineffective.

This time, the higher-level regulatory authorities did not release the slightest rumor in advance, and directly sent a letter, and even the senior Sina executives present did not get any news in advance.

Does this mean that there will be a precursor to a massive turmoil?

The secretary of the board of directors made it very clear that the superiors had defined the blog posts in the blog: 'bad information'. The so-called 'explanation' is nothing more than a euphemism, it has already been qualitative, what else is there to explain? What can be done is not to quibble, but to admit mistakes, and then to come up with a correct attitude and carry out rectification.

Eyes fell on the leader of the interactive community division, Mr. Bai.

Mr. Bai was silent and glanced at Mr. Li.

Mr. Li frowned slightly, finally spoke, and said with a smile: "There are some articles on the blog, I read them, they are indeed overwritten, inappropriate, and quite inappropriate." Mr. Fang, ......" said, looked at Fang Xing, and said, "You are in charge of the blog project, do you want to give an explanation to the board of directors?" ”

Fang Xing was about to speak, but Mr. Lu opened his mouth lightly and said: "The blog project belongs to the Interactive Social Division, Mr. Bai, you and Mr. Fang are positive and negative, cooperate with each other, and the blog has been operated very successfully before." This time, I hope that the two of you can continue to work together sincerely to tide over the turmoil. Mr. Fang, you are most familiar with the blog project, and you are also the supervisor, so you must cooperate with Mr. Bai's work. ”

Fang Xing and Mr. Bai glanced at each other, and this time they looked at each other, but they were quite sympathetic.

In the entire Sina company, the two of them can be regarded as high-level executives, but the seven top decision-makers of Sina in front of them, they are just two chess pieces, and sometimes they can't even speak.

"Alright, guys, let me say a few words." The new CEO of Sina, who has always been like a transparent person, finally spoke: "The Sina blog project is the core project of the Social Interaction Division, and the Social Interaction Division is the core department of Sina and the core business of future transformation. I think everyone understands this. The top priority now is to respond to the inquiries of the superior units and ensure that the Sina blog can continue to operate. Others, I personally think, can be put aside for the time being. ”

Although Sina's real power lies in the board of directors, the CEO is Sina's nominal supreme leader and the most powerful director on the board.

The meaning is very clear, everyone is a monkey on the big tree of Sina, and the tree is withered, which is not good for anyone. Now is not the time to hold accountable and discuss who will bear the blame, to unanimously solve the problem first and then talk about anything else.

The issue of responsibility is 'put aside for the time being', and when the problem is solved, it is not too late to talk about responsibility.

"Lao Lu, Lao Li, what are you going to see?" The CEO asked.

Mr. Lu and Mr. Li glanced at each other, Mr. Lu spoke first, but it was Fang Xing who said: "Mr. Fang, you should use tough measures, and the opinions of individual bloggers are not worth mentioning compared with the big projects of Sina Blog." ”

"Mr. Lu is right, Mr. Bai, the main focus of your business department in the near future, I think it is mainly on the blog project." Mr. Li also said.

The two heads of the business department looked at each other and nodded at the same time.

"Okay, come up with a rectification plan and report it to me as soon as possible, and I'll communicate with the superior unit." Sina CEO said.

……

After all, the information obtained by Sina's board secretary is limited, and the situation is far more serious than they imagined.

The higher-level unit demanded rectification, not entirely because someone reported it with their real name, but because the impact of Sina's blog post was too bad and the scope of dissemination on the Internet was too large.

At the same time that more and more blog posts are emerging on Sina blogs, these blog posts are spreading at an abnormal high speed, many blog posts have just been sent out less than two or three days, and they have been reprinted many times in the discussion areas of major websites and even portals.

For another blog, for example, if the blog post in China is reposted on such a large scale, people with a heart will definitely be able to find that something is not right, but it seems normal for Sina Blog to be reposted on a large scale.

Because of the reprinted blog post, the content is too 'exciting'.

On Maopu and Tianya, many netizens joked that Sina Blog is now the largest concentration of yellow literature in China, is Sina ready to transform into ********such a large-scale dissemination of rubbing edge texts, and it is strange that the regulatory authorities can't pay attention to it!

What is going to die is that when they came into view, the Internet police found more problems in the Sina blog.

Compared with these problems that were discovered later, Xiao Huangwen is already a minor problem.

In Sina blog, there are a lot of anti-government, anti-social, and even anti-human remarks! Pseudo-religion, preaching feudal superstition, violence, and all kinds of messy things are not a few.

And these blogs, almost all of which have a varying number of followers, are full of bloggers' applauded comments under the blog posts.

It is precisely because of these reasons that the relevant departments realized the seriousness of the problem, and did not even get a single vaccination, and directly issued a public letter, asking Sina to make explanations and rectifications.

……

After the end of the board of directors, the Sina Interactive Community Division urgently held an internal meeting on the same day to discuss how to rectify the situation.

Deleting posts is a must, I can't control the dissatisfied remarks of those bloggers, just scold if you like to scold, it's really not good, even delete the scolding posts.

But it seems that it is too late.

Just when Sina held a series of internal meetings, all kinds of media surrounded them like sharks smelling blood.

Blogs and web portals are good tools for public opinion propaganda, and Sina is the top Internet company in China, but this does not mean that Sina can control public opinion across the country.

No single business can have this capability.

At the initial trial, Mu Zimei's blog post was exposed to the media, and some media keenly smelled the unusual smell: Isn't this kind of article circulating on the Internet illegal?

Next, a large number of articles that passed the line appeared in Sina continuously, and many media began to be ready to move.

And this time, the higher-level unit issued a public article, which finally opened the curtain of the 'siege' of Sina by various media.

All kinds of media have no enmity with Sina, but it is their duty to report the news. Top Internet companies, illegal blogs with strong content, are all excellent news points, how can you miss it?

Without waiting for Sina to come up with countermeasures, the media offensive has been fiercely launched.

Sina's biggest competitor, NetEase, was the first to fire, full of firepower.

Text reviews, expert interviews, columnist in-depth thinking, a series of combination punches, ferociously smashed Sina's head, what 'lack of social responsibility', 'walking on the edge of crime', 'forgetting profit' hats are buttoned down one after another. looks like Sina is going to die.

A senior editor of NetEase even said very vaguely that there is more than a small yellow article in the Sina blog, as the largest portal in the country, Sina should know its guiding role in social public opinion, but it is so unscrupulous, what does it want to do.

Of course, NetEase also knows that Sina can come to this day, and it is by no means a few articles or reports that can shake its foundation, but it is natural to spare no effort to crack down on opponents, and it is rare to seize a favorable opportunity, so you don't have to use it in vain.

NetEase is the hardest, and other media are not idle, and the marginal articles on Sina Blog, and even articles that have completely crossed the line, can easily find a lot of materials with a handful.

While online media and traditional paper media are speaking out, TV stations are not idle.

Sina is a top Internet company, but it is not a state-owned enterprise, let alone a confidential unit, and the media likes to report on the scandals of such companies, which have social influence and do not have too many scruples.

The first to speak out was a column on Jianwu City TV Station.

"It's our old friend who came today, Mr. Zhao Zejun and Mr. Zhao of Zelianke...... By the way, I heard that Mr. Zhao recently had a well-known new nickname on the Internet......"

With the host Zhou Yuanyuan's deliberately exaggerated ambiguous expression, the audience burst into laughter.

Zhao Zejun sighed depressedly and said, "In order to bring the topic into the topic, the host threw me, a guest, into the pit." ”

"But I didn't dig this hole." Zhou Yuanyuan looked right, stepped into the topic, and said: "Mr. Zhao, Zelianke's main business is also a blog. What do you have to say about the current chaos of blogging on the Internet? ”

Zhao Zejun thought for a while and said: "I think that any enterprise and individual are living in the society, and the society is a constituent factor. Changes in society have an impact on each factor, and changes in each factor in turn affect the whole society. The Internet industry, due to its communication characteristics, is easy to have a huge impact on the society, and the audience of the Internet is of large age, education level, and occupation, which requires Internet practitioners to have a strong spirit of self-discipline. ”

"When you say self-discipline, do you mean abiding by the law?" Zhou Yuanyuan paused and further explained her question: "Some time ago, you lost a lawsuit, and the person who gave you the nickname did not break the law. ”

Zhao Zejun smiled and asked rhetorically: "If murder is not illegal, robbery is not illegal, can it be done?" In my opinion, the spirit of self-discipline is very simple, in a word: don't do what you shouldn't do. ”

"So how do you tell 'what to do' and what 'not to do'?" Zhou Yuanyuan continued to ask.

In words, this can be hard to say. But I think everyone has a book in their hearts, and everyone knows what is right and what is wrong. More often than not, it's just pretending to be confused. ”

Zhao Zejun paused, put the topic on the right track of 'what he needs', and said: "The same blog, the Sina blog incident, also gave me a huge inspiration, in order to ensure a healthy network environment, Blog China will gradually carry out the real-name authentication of bloggers." ”

Real-name authentication, whether it is a blog or a microblog in the future, is an indispensable part of the trend, and it is the trend of history.

Zhao Zejun's attitude towards the trend has never changed.

Follow the trend and lead the way.

Moreover, it is also a form of self-preservation.

In the Sina blog, there are a large number of very excessive blog posts, which are actually sent by the marketing team, so to speak, the marketing team has secretly pushed the Sina blog from the dangerous situation of "playing the side ball" to the place of death of "completely crossing the line".

Why can the marketing team be so unscrupulous? The main reason is that real-name has not yet been popularized, and you can post by registering an account at will, and you don't have to be responsible for your own words.

What if someone has this trick to deal with blogging China in the future?

Of course, the real-name system cannot solve the problem of water army attacks 100%, but under the current environment and the overall level of Internet water army, this situation can be avoided to the greatest extent.