Chapter 328: Chain Stores

Liu Chang nodded, in fact, he had been thinking about one thing, that is, whether selling the gold was the right thing to do.

However, seeing that gold is thriving, and gold million is also very good to gold, Liu Chang also put his mind at ease.

"The gold is fine, just come over if there's anything going on. I'm here to help you solve it at any time, mainly on the gold side, and I can't help you with other things. Hey. ”

Jin Million smiled and said.

"Okay, I'll trouble you if there's something. By the way, Ah Chang, have you ever thought about opening a chain store? ”

"Chain stores?"

Liu Chang shook his head and said.

"To be honest with you, I know a lot about pets, and it's okay to train pets. But it's really not good for business. And, to tell you the truth, the main thing that makes money here now is pet training. Most of the money earned by the store now depends on the popularity earned by Weibo. If there is no Weibo and no online store, I don't think business will be too good on my side. Most of the customers came to my store to buy their pets after seeing my pets on Weibo. If you open a chain store... Will it work well?"

Jin Million touched his chin and said.

"The effect of the chain store is certainly not small. It is mainly a problem of chain effect, brand effect and market influence. This also depends on the market economy and the competitiveness of the industry in each region. ”

Jin Million paused, thought for a moment and said.

"In terms of market economy, in fact, the overall economic level of Haijiao City is still quite a gap compared with the first-tier cities. However, although the cutting-edge economic level and the average economic level are not the top in China, they are definitely at the top level. The gap between the rich and the poor in Haijiao City is large, with more people with money and more people without money. But in fact, this kind of market economy is very beneficial to the pet industry. Although there are many very cheap pets, the pet industry, especially if it is a little more high-end, is still an industry that provides convenience for the rich. There are actually not many pet shops in Haijiao City, and there are even fewer that can be famous. In fact, the brand of Sunshine Pet Store is a big brand in pet stores in Haijiao City. ”

"Well, I really haven't known much about it. ”

"I don't know much about the pet market in Haijiao City, but I like to walk around and like pets. In fact, in terms of scale, it is much larger than yours, but in terms of market influence, there is still a certain gap between other stores and Sunshine Pet Store. This gap is mainly caused by the previous pet contest and the effect of your Weibo operation. And, in my opinion, the one who runs a pet shop..."

Jin Million looked at Liu Chang and said with a smile.

"Most of these people don't have any ambitions. It's just that I just want to make a little money and live a comfortable life. As for making a lot of money and making it a business, it's really nothing. Besides, this kind of business is not looked down upon by those who have money, and it cannot be done by those who have no money. This is also the reason why there are no big brand pet stores in Cape City. I think if you want to make the pet industry bigger, it's still very promising. Weibo can indeed increase a lot of fans, and online stores can indeed shorten the distance. However, you have to know that there are still a limited number of people who play Weibo. I don't know how many people there are, but what is the ratio? Can one out of ten people play Weibo? I think that's the proportion at most, right? The pet industry is different from other commodity industries, after all, pets can't be packaged into parcels for logistics delivery. This is a very real, but difficult problem to solve. Therefore, it is very difficult for the pet industry to become a network economy. In particular, the pet store and your pet training business, mainly based on the real economy. ”

Looking at Liu Chang, who was listening carefully, Jin Million smiled and continued.

"So, I mean, if you're just going through Weibo and online stores, the ceiling is limited after all. I'm not really sure what you think, but objectively speaking, the pet market in Cape City could be a great opportunity for you. To be a chain store, quickly make the name of Sunshine Pet Store loud in Haijiao City, and make the brand of Sunshine Pet played. Let everyone have a feeling that the brand of Sunshine Pet is very powerful, and if it has strength, it is reliable and can be trusted. Over time, as long as people in Haijiao City want to buy pets or train pets, they will look for Sunshine Pets. This is the brand effect, it does not need to be everyone's after-dinner conversation, but it can make others sound the brand for the first time when talking about pets, which has been successful. As for the chain effect, it is to allow people living in various parts of Haijiao City to walk into the Sunshine Pet Store in their own neighborhood while knowing about Sunshine Pets. You can even consider becoming a monopolist in the pet industry in Cape City. ”

Liu Chang scratched his head after hearing this and said.

"But... Haijiao City not only has pet stores, but also pet breeding bases, and there are many pet-related companies. For example, the company that sponsored me before represented LD dog food, they are very powerful. ”

Jin Million shook his head with a smile and said.

"First of all, let's talk about the general agent of Haijiao City of LD dog food. First of all, you are not essentially peers, you sell what he sells, but he doesn't sell what you sell. In other words, your client is a resident of Cape City. And his customer is a pet shop in Cape City, which is the biggest difference. No matter how many chains you open, you can't even have the slightest bit of competition with each other. Let's talk about these pet breeding bases, if there is no new one in the last half a year, there should be two pet breeding bases in Haijiao City, one in the northern suburbs and one in the eastern suburbs. Although the business content of pet breeding bases and pet stores is basically the same, the customer objects are also different. This one is kind of similar to the dog food agent. Their main customers are still pet stores. If there is any conflict, it is high-end customers. There are some high-end customers who will go directly to the pet breeding base to buy when buying cats and dogs. The main reason for this is because there is a selection there, and these people, most of them are professionals, and most of them are competition-level pets. ”

Jin Million looked at Liu Chang and said with a smile.

"It's a constant fact, you now have a certain amount of market influence, but has anyone ever come to you to buy a racing dog?"