At noon on May 14th, the D-Park Zhongjing Club in Zhongjing 798 Art Community was chartered by the Organizing Committee of the "Newcomer Award" of the Fashion Designers Association.

JOEONE's business representatives constantly communicated with the on-site show director, arranged various sets, and debugged the sound, striving to make the advertising effect the best.

Many young designers-like people sat around the corner of the clubhouse chatting, and from time to time burst into laughter.

All the seats at the front desk are placed with plastic seats with armrests, covered with chair covers with the logo of JOEONE, and the staff holds the roster sheet and pastes the names of the guests on the back of the chairs one by one.

Backstage, there are also many models changing their costumes, makeup artists and costume stylists are getting ready, and in another hour there will be a busy rehearsal.

Tonight, the finals and fashion show of the "JOEONE Fashion Designer Newcomer Competition" will be held here, and some of the best works will be unveiled on stage, the "Little Top Ten" award in the national fashion design industry, which will be observed by hundreds of guests in the fashion industry and broadcast live on the web.

In a few hours, there will be a star-studded scene, celebrities, wealthy investors, entrepreneurs, supermodels, senior designers, and countless media reporters, all of whom will work together to push tonight's competition to the next level.

At this moment, at the Blue Sky Hotel, two kilometers away from the 798 community, at the door of the conference hall on the third floor, a red banner was hung with the words "Joeone Fashion Designer Newcomer Contest Organizing Committee", and more than 30 industry experts and association leaders were sitting in the conference hall.

This is the practice before the competition every year, and the important key members of the association are called together for a meeting to report the situation, although most of them are not judges of the newcomer award, but this can enhance the cohesion of the association and give respect to other backbones.

These people are similar to the concept of reserve officers.

The secretary-general of the organizing committee is reporting to you: "This year, a total of 685 submissions from outstanding graduates have been received, according to the spirit of the general chapter of the association, and approved by the sponsor JOEONE, 61 works have passed the preliminary review, and this competition will set up several "School Education Awards", 10 "Excellent Instructor Awards", 50 "Excellence Awards", 10 "Newcomer Awards", and 1 "Special Award" ......."

When I heard that there were so many awards, they were all money, and the people below all smiled: "Joeone has a lot of money, and it has passed 61 in the first trial!"

"It's really rich, there were 30 finalists in the previous editions, and this time it has directly doubled. ”

"New Sponsors, New Year, New Atmosphere!"

"That's it, if the dowry isn't deeper, they won't be able to catch the golden beetle~~, right?"

Everyone laughs, everyone understands the situation of JOEONE, the chief designer died, and he could only poach people and temporarily call people to replace them, but this is not a long-term thing, an art director is the soul of an enterprise, and it is easy to change people to cause a completely different style, so when it comes to clothing, customers like to vote with their feet.

If it weren't for being in a hurry, Joeone would not have cast such a big net to recruit talented designers at a high price, and by the way, it would have a good relationship with the Designers Association.

They not only have to bear the hard sleeper tickets for 61 groups of students and the observation teachers of relevant schools, but also accommodation and food expenses, bonuses, and finally awards to outstanding instructors and excellent schools, and this sponsorship will cost at least several million.

Now, let's talk about how these prizes are distributed.

Of the 685 submissions nationwide, 61 have passed the preliminary review, which is almost 11% of the review rate, which is not high.

There are dozens of colleges and universities across the country that have opened fashion design majors, and thousands of graduates enter the society every year.

This circle is inherently small, and the relationship network is wrongly rooted, and the entire fashion designers association is a closed circle that fights for seniority and relationships, and everyone has to take care of their emotions.

Then the newcomer award is 10 people, as long as the work is not too bad, and there are bright spots, it can be seen, and it will basically be awarded to some strong veteran hills.

Other small groups with a little weaker strength, no group, and a small local group with qualifications can only get an excellent award, and at most an excellent instructor award will be given.

And the only grand prize, only people with strong backgrounds, deep relationships, and unusually dazzling works can get it, and ordinary people don't want to get involved, this is a game played by big guys.

Every year, everyone plays according to the rules of the game, and they have been working together for many years.

Don't make a fuss, there's just unspoken rules, and almost every industry has them.

"Of the 61 works, our preliminary expert panel gave two parts of recommendations, 31 were excellent and 30 were excellent, please take a look at the LookBook. ”

The assistants brought a large stack of color printed periodicals and distributed them to more than 30 experts and leaders.

The production of this kind of LookBook color album is also paid by JOEONE, and all the works are numbered and archived, in addition to leaders and experts, the award-winning outstanding students can also get a copy, which is a benefit.

The format of the work is very simple, the file number, the name of the school, the name of the student, and the name of the recommending teacher.

Below are 8 photos, 4 men's and 4 women's clothing, including renderings of clothing molding, as well as fabric samples, showing the student's grasp of fashion trends and imagination of innovative ideas.

61 plans, even if you flip through them casually, it will take a lot of time.

The first 30 are just excellent, and many people simply skip them, these are basically the winners of the "Excellence Award", and in the eyes of these old experts, they are still a little immature.

In the next 31 excellent works, 10 newcomer awards and 1 special prize will be selected, and there is no particularly obvious difference in quality.

Many people have the mentality of watching the excitement and open the LookBook to enjoy it.

"Tsk, Donghua University is good this year, at a cursory glance, it seems that there are 3 people on the excellent list. ”

"The Central Academy of Fine Arts is still an old and strong school, and at least 3 people are guaranteed to be selected every year, and 1 person is finally in the top ten. ”

"Oh, why haven't I seen the students of Tsinghua Academy of Fine Arts this year?"

"There are only two people in Beifu, which is not right. ”

"I guess it's because the judges have changed, Yang Ziqi didn't be a judge this year, and Principal Huang is supporting Beifu, so the number of their students shortlisted is less. ”

"That Qingmei didn't see the students who were shortlisted for the top 31, which means that the Qingmei judges were also replaced? Donghua entered 3, is it because they added judges? The number of students shortlisted is directly proportional to the number of judges?

"It's not proportional, but it's definitely related. ”

"Haha...... Everyone understands, don't say it. ”

The following people with good relationships talked in a low voice, and it was a little funny, Tsinghua Academy of Fine Arts was so arrogant in previous years, and they were in the top three for a long time, but there was not a single student this year, it was really thirty years in Hedong, thirty years in Hexi!

But, what the hell is the last page?