Chapter 401: An Unsurmountable Hurdle
With the T800 liquid robot Da Niu, Mu Bai finally got rid of the trouble of driving by himself.
No, when Mu Bai came to the company, he attracted the attention of many people in the company, after all, in the past year or so, their big boss was all alone, and now he actually found a bodyguard?
Of course, Mu Bai didn't care what the employees thought, and when he came to his office, Mu Bai first opened the reports of the heads of several subordinate companies, among them, the two subsidiaries of Mythical Display and Mythical Battery gave Mu Bai a good news.
In terms of mythical display, the manufacturing technology of perfect display screen has been fully matured, and the pass rate has been controlled at more than 90%, which has reached the level of mass production!
On the mythical battery side, the manufacturing of graphene-based lithium batteries is no longer a big problem, and it can enter mass production.
That is to say, the two key technologies of the Zenith mobile phone that Mu Bai values most are fully mature, and the production date of the Zenith mobile phone should also be put on the agenda!
Generally speaking, a mobile phone has at least a few hundred parts, and it is impossible for a mobile phone company to produce all the parts by itself. In particular, the most important components of mobile phones: baseband, CPU, motherboard, display, battery, etc., are basically in the hands of major technology factories.
For example, the core component of mobile phones - CPU, almost all mobile phones in the world use Qualcomm CPU chips. What's more, Qualcomm also has the world's top baseband core technology!
So what is baseband?
The baseband is actually the communicator between the mobile phone and the outside world, which determines what standard network your mobile phone supports, frequency bands, call quality, network speed and signal strength. Without baseband, the mobile phone is like a lonely city, in a stand-alone state.
In the world, only Qualcomm, Samsung, Huawei, MediaTek and other large manufacturers can master the core technology of baseband, among which Qualcomm is in the leading position of the entire industry.
Even, even the Apple 7 uses Qualcomm's baseband plug-in scheme.
If Qualcomm's technology leads the world, it doesn't matter, after all, there are leading companies in every industry. For example, isn't his Zenith Company leading the world in the field of virtual technology, and then dominating the entire virtual industry?!
However, Qualcomm is different, after he monopolized the CDMA technology patent, he occupied a large part of the mobile phone profit by means of patent licensing fees, patent counter-licensing, Qualcomm tax and selling baseband to send SOC!
In 2014 alone, it achieved revenue of 26.49 billion US dollars (equivalent to more than 190 billion yuan) and net profit of 7.99 billion US dollars, half of which came from Huaxia. "Once you enter the telecom, you will be worried about the sea, and it will be difficult to buy mobile phones from now on" has become the mantra of many telecom users.
In these years, there are people who take the wrong name, but they will never be called the wrong nickname again.
Qualcomm has earned huge profits through high patent licensing fees, patent counter-licensing, Qualcomm taxes, etc., which has earned Qualcomm the notoriety of "patent trolls", "industry cancer", and "baseband maniac".
For example, high patent licensing fees: Because the CDMA monopoly is realized, the CDMA licensing fee is naturally expensive. Even Qualcomm has taken advantage of its monopoly position in CDMA to collect patent fees from others for expired patents by packaging patents and expired patents.
There is also patent counter-licensing, Qualcomm relies on the monopoly of CDMA, requiring all manufacturers who have obtained CDMA standard patent authorization to provide Qualcomm with all communication patent authorizations free of charge, and because CDMA also uses part of CDMA underlying technology, therefore, Ericsson, Nokia, Alang and other manufacturers involved in the formulation of CDMA standards, as well as domestic Huawei and ZTE, manufacturers who produce CDMA standard communication equipment and communication terminals, have to authorize their communication patents to Qualcomm free of charge.
At the same time, Qualcomm can also rely on the patents obtained by counter-licensing to provide a patent umbrella for some manufacturers who lack patents, so that they can avoid patent litigation. For example, rice relies on the patent umbrella provided by Qualcomm to avoid patent disputes caused by the use of ZTE and Huawei patents, and rice must return huge returns to Qualcomm.
For example, rice sells mobile phones in India, and the use of MediaTek SOC was immediately sued by Ericsson, but the use of Qualcomm SOC is unimpeded, which is the role of Qualcomm's patent umbrella, and it is also an important reason why domestic manufacturers who lack patents use Qualcomm SOC even if Qualcomm slaughters people.
The third point, which is the most disgusting and hateful point of Qualcomm, is the Qualcomm tax: Qualcomm compulsorily stipulates that mobile phone manufacturers that use Qualcomm SOC must also pay 5%-10% of the price of the mobile phone as a patent fee after paying a huge Qualcomm licensing fee.
What kind of concept is this, that is to say, a 2,900 yuan mobile phone of the rice company will be taxed by Qualcomm as much as 300 yuan or more! Think about how many mobile phones the rice company ships in a year......
Because Qualcomm provides a complete set of SOC solutions, and most mobile phone manufacturers do not have the technology and ability to integrate SOC, they can only be slaughtered, and a large part of the profits of mobile phone manufacturers are cut away by Qualcomm. Huawei uses HiSilicon chips in all its mid-to-high-end models, and in addition to supporting HiSilicon, Qualcomm tax avoidance is also one of the reasons.
In addition, Qualcomm leverages its monopoly position in CDMA and never authorizes other IC design companies to integrate CDMA baseband in mobile phone SOC or baseband.
In addition, Qualcomm has adopted a very clever pricing strategy - pricing the baseband fee as much as the SOC price.
In this way, if you buy a baseband alone, you have to integrate a CPU and GPU by yourself, which is time-consuming, laborious and costly, and most mobile phone manufacturers do not have the technology and ability to integrate SOC, Qualcomm can do it all at once, which greatly reduces the threshold for manufacturing mobile phones, and even English teachers can make mobile phones.
Qualcomm's sales method is jokingly called "buy baseband, send SOC". This sales strategy not only drove the former mobile terminal chip NO.1 Texas Instruments out of the mobile phone chip market, but also complemented Qualcomm tax, so that Qualcomm has obtained high profits.
It can be said that Qualcomm is a hurdle that all mobile phone manufacturers can't get around!
Of course, it is more fortunate that because of Qualcomm's public anger, coupled with Qualcomm's lack of progress, it can no longer repeat its position in the 3G era in the 4G era.
For example, after the anti-monopoly case, the high patent licensing fees, patent anti-licensing, Qualcomm tax and other means maintained by it have been weakened a lot.
And now, Zenith Technology, which has mastered the strongest technology, is also aiming at the field of mobile phone communication......
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