The bidding for advertising is scheduled to be held in a reception building with an auditorium in the Shanghe Club, and a total of 36 well-known enterprises inside and outside the province will participate in the bidding for the program. Pen "Fun" Pavilion www.biquge.info

As a co-publisher, Tianze was also invited to attend.

When Zhao Zejun appeared with Zhou Yuanyuan in his arms, he immediately attracted the attention of the audience.

There are almost no enterprises in the province who do not know this young business wizard, and entrepreneurs outside the province are also full of curiosity about a young man in his early 20s who can make the ratings break three for the first time by operating the production of entertainment programs.

Zhou Yuanyuan attended this kind of occasion for the first time, and Zhao Zejun accompanied her, mainly to cheer and cheer, but when the two of them entered in dresses, they were quite golden boys and girls, talented men and women.

Many foreign entrepreneurs who don't know Zhao Zejun have an accident as their first reaction.

In recent years, there are too many bosses with beautiful women around them, but bosses who have good skins are almost rare.

Those who can eat with their faces, whether they are men or women, who will fight for their talents?

This young Mr. Zhao seems to be an exception.

Offstage, Ding Lan, who was sitting in the second row, took the lead in applauding, and winked at Zhao Zejun from afar.

After sending Zhou Yuanyuan to the first row and sitting side by side with Yang Xiaojing, Zhao Zejun ran to the second row and took a seat.

"She's the little hedgehog? Not really. Ding Lan pushed Zhao Zejun with his elbow and rushed at Zhou Yuanyuan Nunu in front of him.

"Why don't you think it looks like it?" Zhao Zejun asked curiously.

"She's a typical bird, you didn't notice when you walked in the door just now, her whole body is going to melt on you." Ding Lan pursed her lips and smiled.

"Is that an exaggeration?" Zhao Zejun glared at her and whispered, "I'll go to the villa tonight." ”

"yes, got it." Ding Lan looked ahead, smiled and nodded.

On the stage, the auctioneer began to introduce the 'auction items'.

Sunan Satellite TV does not disturb advertising rights.

There are a total of five male guests in each episode, and an advertisement is inserted between every two male guests, each time for 45 seconds, a total of four times, and the total duration of the advertisement is 180 seconds.

In general, since the show is in its first year, in order to attract the audience to the greatest extent, there are very few advertisements for Do Not Disturb.

In view of the convenience of the auction and the settlement of the TV station, the auction as a whole according to the time period, according to the time period, the advertising period 1234 is four auction items of equal duration and different time periods. The bidders below can bid individually or in combination for an entire period of time.

"I have the impression that there are very few advertisements in the form of auctions, right?" Zhao Zejun asked Ding Lan.

"Not necessarily." Ding Lan said: "I estimate that on the one hand, because the show is popular, the auction can maximize the income; On the other hand, your hands are too black, and you have taken away the bulk of people's exclusive naming rights all of a sudden, and other TV stations have to find a way to get it back from somewhere else. ”

"I've got a third of them left." Zhao Zejun smiled.

As he was talking, the assistant of Yang Xiaojing's program team suddenly walked up to the stage and whispered a few words in the ear of the auctioneer on the stage.

"Ladies and gentlemen, I just received another good news, the data of the third episode of the TV broadcast has been counted, with an audience rating of 3.91 and a market share of 9.1......"

There was a whisper below.

The auctioneer has said before that the ratings of the first episode are 3.21, and the second episode is 3.45, indicating that this show not only ushered in a good start, but also continues to rise.

The third episode of the program actually reached 3.91, and the rising speed was too amazing, according to this momentum, it easily broke 4 fingers 5.

What does it mean if it can break 5?

You must know that last year's Supergirl didn't break five, and this year it broke 8, which is true, but this is a miracle that can hardly be replicated. can break five, in the national entertainment program, it is a well-deserved top rank.

Advertising in this kind of program is no less effective than CCTV!

The auctioneer cleared his throat and said aloud, "Everyone, you are experts in the advertising industry, I don't think I need to repeat what the amazing ratings mean. The starting price of the four advertising bids is all 350,000 per second, which is 15.75 million per copy. The first auction is held below, and about 15 minutes after the show starts, the first 45-second commercial segment ......"

Although the total length of the four ad periods is the same, all of them are 45 seconds. But the effect must be different depending on the time period.

The first period, generally speaking, the audience only starts to watch the program, the audience churn is the smallest, and the audience's attention is also the most concentrated, so it is the best prime time of the four time slots.

As soon as the auctioneer's words fell, someone raised a sign.

'380,000! ’

'400,000! ’

'420,000! ’

Almost shouting the price on the front and back feet, in the blink of an eye, the price shouted 450,000.

After that, the price increase slowed down significantly, and finally settled on a very good number: 520,000.

"Congratulations to Bosideng down jacket for buying the first segment at a price of 520,000 yuan per second and a total price of 23.4 million." The auctioneer drops the hammer.

……

The next three rounds of auctions also went quite smoothly.

Jinba Menswear and Huiyuan Group teamed up, with a price of 480,000 yuan per second, and auctioned the third time period;

Toyota has a lot of money, and with 460,000 yuan, it bought the fourth advertising time slot alone;

The buyer of the second advertising time period has something to do with Zhao Zejun: Changsheng Pharmaceutical and Harbin Pharmaceutical also bought the time slot with 480,000 yuan per second.

The average price per second is 485,000 for the four advertising segments, and the total price is 87.3 million.

"Mr. Zhao, why don't you take care of me." Ding Lan stabbed Zhao Zejun, tilted his head slightly, and said with a smile: "It's too easy for you to make this money, and more than 40 million yuan will be credited to the account casually." ”

"I can't say that, I don't really make any money." Zhao Zejun said seriously.

Ding Lan gave him a big roll of his eyes.

"Really, you're counting. The cost of the program is 20 million, Changsheng Pharmaceutical still has my shares, and it has only sold less than 90 million in a year, and the tax deduction and distribution to me are less than 20 million. ”

"That's just the first year's advertising expenses, nothing else?" Ding Lan said: "Exclusive naming rights, online broadcasting, peripheral copyrights, by the way, isn't the exclusive naming rights for Hua Er, how much did it sell?" ”

"This is a trade secret, and it is not passed on to a child." Zhao Zejun grinned, tilted his head slightly, and whispered to Ding Lan: "You'll know later." ”

Sure enough, after the auction was completed, Yang Xiaojing looked back at Zhao Zejun, Zhao Zejun nodded at her, and Yang Xiaojing, who was dressed in a full costume, got up, walked to the stage, and took the microphone from the auctioneer.

"Ladies and gentlemen, at the end of the auction, I would like to inform you of the good news that the exclusive naming rights of Do Not Disturb have been sold."

As soon as the words fell, someone below spoke: "Director Yang, why don't you take out the exclusive naming rights to bid?" Is there a shady scene. ”

This is a half-joke, the naming right belongs to others, and people can bid if they are willing to take it out, sell it if they are willing to sell it, and give it away if they are willing to give it away, so there is nothing shady.

Someone in the audience laughed, and Yang Xiaojing also responded jokingly: "Mr. Li, your Huiyuan Group has a lot of money, if you take it out to bid, how much will you pay?" ”

Now that the naming rights have been sold, Mr. Li casually said: "Programs with ratings that can break 4, according to the current market, say 60 million a year." You can't be too dark. ”

"Mr. Li, our TV station also wants to make money, where do you dare to be black."

At the end of the auction, the atmosphere in the venue was more relaxed, more similar to a salon party, and there was no need to talk about business, Yang Xiaojing smiled at the audience: "Mr. Li is worthy of being an expert, the valuation is very accurate, if you are not honest, do not disturb the next year, the exclusive naming right of the first six months was won by Meiyier underwear in southern Jiangsu Province at a price of 40 million." ”

Everyone in the audience looked at each other, Mei Yier's underwear? I haven't heard of it, but I guess it's a new brand that started to spend money on publicity.

As for the price of 40 million for half a year, it is still relatively cheap.

Although the total valuation of Huiyuan Li just now is 60 million a year, but that is under the premise of not going through real bidding, if after bidding, do not disturb the current heat with non-sincerity, the final price, dare not say that it is more than 100 million, 80 million is definitely easy to sell, and there is no need to bid, directly offer 40 million for half a year, and someone will sell it immediately.

Anyway, several large manufacturers present, such as representatives of Huiyuan and Toyota, all felt that 80 million a year was acceptable. With the popularity of Supergirl, the naming fee and advertising fee of entertainment programs have risen too fast, one price a day, according to this trend, it is definitely not uncommon for the naming fee to break 100 million yuan in the future.

"You just said that you only sold the first half of the year, but what about the second half of the year?" A representative of Toyota asked.

"Well, you're going to discuss with Mr. Zhao and Mr. Zhou of Tianze." Yang Xiaojing waved her hand at Zhao Zejun, who was sitting in the audience, and said with a smile: "According to the agreement between our station and Tianze, the exclusive naming right for the first year will be decided by Tianze Media. ”

The basic people present are from well-known domestic enterprises, who have seen the world, and the tens of millions of advertising dollars just now are not in their eyes, and even hundreds of millions of naming rights, in their opinion, are also acceptable publicity costs. So in the bidding, it has been unfazed.

But hearing Yang Xiaojing say this, many people looked at Zhao Zejun with different eyes than before.

The production unit forcibly took away the naming rights from the TV station for one year, which is almost an incredible thing in the industry.

In the center of everyone's sight, Zhao Zejun stood up, took the microphone handed over by Miss Etiquette, and said: "Everyone, if you are honest, do not disturb the first year of the show is the year of testing the waters, and the naming rights in the second half of the year, I am not going to sell it for the time being, keep it for my own use." Wait until the second year, and everyone is welcome to come and bid. ”

"Mr. Zhao, what are the good projects, tell us about them?" Someone asked.

"The real estate project, the first large-scale urban complex and commercial center in southern Jiangsu Province, Zeye Square in Jianwu City, will open next year. If you are interested, you may wish to come to the field, Zeye Plaza is committed to building a high-end business district, there will be office buildings, hotels, bar streets and other supporting facilities in the future, and a large number of well-known businesses will be introduced, I believe that I can cooperate with you in the future There are many opportunities. ”