"Has it become a tourist landmark?" Sister Liu took the magazine, with a shocked face, and curiously flipped through the magazine called "Magic City Flavor", and finally found the relevant introduction of "Butterfly Cinema" in the attractions section of the magazine.

"Butterfly Cinema, a unique characteristic cinema in the country, there is no other than the magic capital!"

"This special cinema is based on the famous young adult romance novel "First Intimate Contact", and is named "butterfly" after the symbol of the heroine of the novel. The most distinctive feature of the theater is, of course, "The First Close Contact", a Wei movie that caused a national youth trend, only this one is screened, and it only opens on the weekend. The editor tells you that you can't see this wei movie anywhere else!"

Of course, what is even more legendary is that the filmmaker of this film, the copyright owner, Ye Chen, the president of Ye's Culture Co., Ltd., refused to cooperate with major domestic and even Korean film companies, gave up a huge amount of copyright income, and only opened such a special cinema, which is very puzzling. I also want to know why!"

Sister Liu read all the text introductions of "Butterfly Cinema" in the magazine, and said to Ye Chen thoughtfully: "Is this also within the scope of your plan?"

Hehe, I mentioned to you before that I gave up so many collaborations with domestic and foreign film companies, not like others on the Internet said that my head was caught in the door, and I wanted to make the Butterfly Cinema the first and the only one without a semicolon. This is not only a kind of artistic concept of me as a literati, but also a huge potential cultural brand value. “

Ye Chen smiled slightly, and continued to explain his point of view: "After the novel "First Close Contact" and the Wei movie became popular, it caused a trend, I made this move, and it is normal for others to not understand it, no one will understand my kind of ignoring the huge interests in front of me, and doing that kind of weird thing. Of course they don't understand, but I'm actually 'casting a long line to catch a big fish.'"

"Others are not roundworms in your stomach!" Sister Liu turned white at Ye Chen, who was a little stinky at this time, and asked again: "What is 'putting a long line to catch a big fish'?"

"What does our company need now?" Ye Chen asked rhetorically.

"Stinky boy, don't sell it. Say it. ”

"I'll tell you a number, in the past two months, the number of downloads of the Jianghu app has increased from more than 3 million to nearly 10 million. ”

"What you're saying is that your previous actions were to hype up the topic. And then borrow the ticket purchase channel of the Butterfly Cinema to drive the growth of the Jianghu APP?" Sister Liu seemed to understand a little and analyzed.

"That's just one point, but the more important thing is that I want to brand our company. With the help of the cultural brand transformation of Butterfly Cinema. Then it pushes back the company's brand, which is a cascading effect. Just like now, the magazine "Magic City" has recorded our butterfly cinema as a tourist landmark attraction in the magic capital, and it will introduce this as our company's industry by the way. To put it simply, the Butterfly Cinema is equivalent to a business card that our company is now playing. “

Sister Liu's eyes became brighter and brighter when she heard this, and after a while, she said a word, which made Ye Chen have a black line.

"Stinky boy, when did you get smarter!"

One day in June, Jin Guliang posted a post on his personal blog.

"People laugh at me for being crazy. I laugh at others who can't see through it!"

His readers were in a state of bewilderment when they first saw this message.

Miss Kim, what's wrong?

Netizens were also puzzled, but not long after, the Modu news media issued a report.

According to relevant sources, recently, Ye's Culture Company signed a cooperation agreement with major travel magazines and travel agencies in the magic capital to build the Butterfly Cinema into a characteristic tourist attraction project. “

After many netizens paid attention to this news, they were very surprised, and they didn't know what the purpose of Ye's company's move this time was. Isn't it fun to be ridiculed last time?

Some netizens amused: "Who will take away Ye Chen's demon and run out to be a demon again!"

And after this news. Some industry professionals have seen the clues.

A relevant person spoke: "Could it be that Ye Chen, the president of Ye's company, made some of the previous actions in order to build a cultural tourism brand?"

A well-known business and economic consultant analyzed this news on Weibo: "A few months ago, the novel and movie "First Intimate Contact" were popular all over the country, and many film companies at home and abroad were vying to buy the film remake rights and screening rights of "Intimacy" from Ye's company. was rejected by Ye Chen, the president of Ye's company, and instead made a surprising move and opened a cinema "Butterfly Cinema". Today, Yip's company cooperates with local travel magazines and travel agencies to launch the "Butterfly Cinema" as a tourism project, which involves the promotion of tourism and cultural brands. Among them, the long-term benefits will become immeasurable with the continuous development of Yip's company."

At the end of the analysis article, the famous economic consultant made a joke in a colloquial tone on the Internet: "I didn't expect this young president to change his peak this time, and the person who laughed at this young president before is probably going to be slapped in the face!"

This news aroused the speculation and attention of many economic scholars, and after that, the exposure of news confirmed their conjecture.

According to the Daily News, Yip's Culture Co., Ltd. signed a cooperation agreement with Tucheng Travel Company, and Butterfly Cinema joined Tucheng Tourism's preferential attraction project. -- Daily News

"According to Sina media reports, yesterday, Ye's Culture Company signed a cooperation agreement with Changyou Tourism, which will ......"

After this series of actions, the effect of cultural branding gradually emerged, and more and more people knew that there was a "butterfly cinema", a special cinema.

With the increase in the number of visitors, it was not long before the Butterfly Cinema opened for the whole week to accommodate more visitors, and the industry attached to the "Intimacy" film slowly developed.

This series of actions of Ye's company has confirmed the intention of promoting the Butterfly Cinema as a tourism and cultural brand. Driven by this, Ye's company's main Jianghu APP has also been developed, and it has been slowly developing.

And now, many industry insiders who had spoken publicly and ridiculed Ye Chen before completely shut up now.

Many netizens thought of the sentence that Ye Chen posted as Jin Guliang before-others laugh at me for being too crazy, and I laugh at others for not being able to see through it.

"Master!" netizens instantly felt that the young president was radiant.

(The cultural empire of the protagonist slowly has a prototype, next, start the rise of the literary world, ask for a monthly ticket, and make a statement, a single reward of more than 50 plus one change, 100 plus two more, do what you say!) (To be continued.) )