However, Mu Bai will not stop there.

In order to give consumers a better experience, Mubai has carried out an upgrade and optimization. For example, 3D effect, Mu Bai, who has a large number of points in his hand, specially chose a 3D imaging technology from the super library.

For another example, in the past, when entering an online movie theater, a place was immediately assigned, but this time Mu Bai has added various settings, and you can choose a private room to watch with your friends.

even added a very interesting random combination mode, "You never know if you will be a two-meter-three female man, or a one-meter-four women's clothing boss!" As for what will happen between the two people who are randomly combined together, it is not in Mu Bai's thinking......

"By the way, how can you watch a movie without popcorn!" Suddenly, Mu Bai thought that when he used to go to the movies, he would buy a bucket of popcorn at will. And he has seen some reports that snacks such as popcorn in movie theaters actually account for one-tenth of the theater's income.

Therefore, Mu Bai felt that it was necessary for him to give the audience of the online cinema a chance to buy popcorn and other snacks!

Some people will say, there is a taste in an online cinema?!

For such a little white, Mu Bai can tell him very calmly that the virtual mirror system has people's sense of sight, hearing, taste, feeling, touch and smell, not to mention eating, even if it is a pop Mu Bai can simulate pleasure.

Of course, Mu Bai blocked the pop function, and Mu Bai didn't want to turn his virtual mirror system into a place for appointments.

Because the virtual pop function does not need to consider risks such as morality and ethics, laws and regulations, and the patient's pregnancy, once it is opened, Mu Bai does not dare to guarantee what it will become. It's better to ban it first.

After three days of writing, the new online cinema APP software was finally completed. In general, the functions are much more powerful than before, which is enough to make consumers feel that they are worth the money.

It was also at this time that the team sent by Anran to the imperial capital sent back the good news that their Zenith Company's online cinema project was approved, and they would get the cinema license in a few days.

At the same time, there was also a problem in the communication between the Imperial Capital team and the Film Bureau, that is, the ticket price.

Because there is no hardware cost such as venue personnel and equipment, Mu Bai's initial ticket price for a movie is in the range of 15 to 20 yuan, which is half cheaper than the normal ticket price.

However, this pricing has been strongly opposed by the Guangdian General Bureau, the Film Bureau, and major theater chains!

If a movie ticket to Zenith's online cinema only costs 15 yuan, then what advantage do they have?

"Mr. Mu, the leader of the Film Bureau said that our ticket price is at most 20 percent lower than the normal ticket price!" Fu Zhengyuan, the team leader who went to the imperial capital, reported on the phone.

"Twenty percent, that is, a movie ticket of 35 yuan, we have to sell it for a minimum of 28 yuan?!" Mu Bai frowned for a while, if it was sold at such a high price, consumers would naturally be unwilling, after all, they had already borne the hardware cost on the virtual mirror once!

"By the way, how is the box office account calculated?" Suddenly, Mu Bai thought of a question.

Fu Zhengyuan was stunned for a moment, and then said: "The box office account is directly based on ordinary movie theaters, and the proportion remains the same!"

"Xiao Fu, you can talk to the leaders of the Film Bureau tomorrow, if our Zenith Company would rather make less money, can we lower our account sharing ratio?"

“…… Fu Zhengyuan was stunned, although he didn't know why the big boss had to lower the ticket price, but he still replied: "Okay, Mr. Mu!"

The box office share of Chinese films is first of all the special fund for the development of the film industry with 5% of the total box office, and 3.3% of related taxes and fees, which means that the remaining 91.7% is the actual divisible box office.

In the actual divisible box office, the theater takes 50% and the theater chain 7%, that is, the remaining 43% is the income of the producer + distributor. Among them, the distributor charges about (10% of the net box office) the distribution agency fee, and the actual box office income of the final producer is the net box office * 33% (total box office * 91.7% * 33%)!

Taking Wolf Warrior 2 as an example, if the final box office of Wolf Warrior 2 is 5.5 billion yuan, then the producer's income is about 1.6 billion. In other words, Wu Jing's boss instantly became a billionaire.

Of course, the final producer's income has little to do with Mu Bai, and the reduction of the box office account he just proposed mainly refers to the 91.7% of the actual divisible box office, which belongs to 50% of the theater.

In Mu Bai's opinion, even if you only collect 30%, you will make money!

However, Mu Bai also knows that if the ticket price of the movie is arbitrarily lowered, it will also lead to a decrease in the total box office of the movie, so Mu Bai also does not know if this communication can be successful.

The next day, Fu Zhengyuan sent back the attitude of the Film Bureau: It is not feasible to lower the account!

This result made Mu Bai a little disappointed, if the ticket price of online cinemas is kept so high, then there must not be so many viewers who will log in to online cinemas to watch, after all, it will be close to 30 yuan to watch a movie!

"Hey, wait, what if I give consumers a discount?!" Suddenly, Mu Bai thought of another way to reduce consumer fares, and that was discounts.

Of course, what Mu Bai thought of was not a discount, but a return coupon model!

This trick was learned from Ahri's father.

Boss Ma's Double 11 event is full of a large number of coupons, what Taobao store-wide coupons, what store coupons, in short, this part of the discount is borne by Boss Ma himself.

And what Mu Bai thinks about is also a voucher, if you buy a movie ticket for an online cinema, you can get a voucher, and this voucher can be used on any occasion in the virtual mirror system, thinking that this event can also attract many consumers.

And Mu Bai even thought of the probability in betting, cough cough, don't get me wrong, Mu Bai is not going to engage in an Aomen online casino online.

What Mu Bai thinks is that the coupon adopts the immediate amount model, which means that it is equivalent to a lottery. For example, the coupon is set to a minimum amount of 3 yuan, and the highest direct exemption is made!

If you win the lowest 3 yuan, which is equivalent to buying a 25 yuan movie theater, compared with more than 30 yuan for ordinary movie theaters, there are still advantages.

But if you win ten dollars, or twenty dollars, it's obviously earned!

Obviously, this method will definitely attract more virtual mirror users!

Three days later, that is, on July 10, Fu Zhengyuan's team who went to the imperial capital came back, bringing back various documents about the theater chain, that is, the Zenith Company's online cinema project can be officially launched!

"Warmly celebrate the approval of the Zenith online cinema project by the competent authorities, online cinemas, lower ticket prices, better effects, more thoughtful services, and surprises!