"Why don't we show it?"

Li Zhe asked with some uncertainty, there were some hype movies among the successful cases in his mind. Most of them let the movie be screened in advance, and then hype up the word of mouth with the water army.

"Screening?"

Lin Weiqiang touched his chin and asked in disbelief: "Do you want to learn from Zhang Yimou?" But we are a comedy movie, and we are not aiming for an award, so why do we want to screen it?"

In fact, the screening has a history of more than half a century in Hollywood, but in China it still started with "Hero" in 2002.

At that time, in order to make "Hero" eligible to be nominated for the Oscar for Best Foreign Language Film, Zhang Yimou held a 7-day screening in Pengcheng in advance.

Most of the foreign films are screened in advance to impact the film awards. So when Li Zhe proposed the idea of screening, Lin Weiqiang felt a little strange.

Movies are generally screened by inviting professional film critics and various media to watch the movie, in order to manage word-of-mouth in advance. This can make it more competitive in the competition for awards, and some awards even stipulate that films must be screened to participate in the awards.

This is also why Lin Weiqiang thinks about impacting awards when it comes to screenings, because now unless they are movies that are confident that they can impact awards, they will generally not be screened.

But Li Zhe, who has countless hype cases in his head, doesn't think so.

"Although we don't impact the awards, the purpose of our screening is actually the same as those literary films. ”

Lin Weiqiang was puzzled.

Li Zhe explained to him: "You have to know that there is a big tiger in our schedule, if we use the usual method, we will drink some soup at most, and we may not even be able to drink soup." At this time, there is one thing that is very important. And this is also what those literary films are pursuing. ”

Of course, Lin Weiqiang knew that what Li Zhe said was the truth, and he and Li Zhe had the same thoughts on this matter.

"What's that?"

"Word of mouth. ”

Lin Weiqiang suddenly realized that he had been in Yandian for so many years, and he was more familiar with the film industry than Li Zhe. As soon as Li Zhe said the word 'word of mouth', he immediately understood.

Why are the literary and artistic films screened in advance? It's not for word of mouth.

And "Nightclub" now wants to drink soup under the sweep of the American imperialist blockbuster, and even grabbing a small piece of meat can only rely on word of mouth. But word of mouth doesn't come for nothing.

When it was released, it must have been overwhelming with news of "The Matrix" at that time, and even if someone thought that "Nightclub" was good at that time, it would be drowned. No matter how good the reputation is, it may not be able to turn over.

However, if it is screened in advance, it will be different, if the evaluation given by the media and film critics is positive, then the word of mouth will rise to a certain extent.

At this time, another wave of publicity is likely to directly make everyone remember this movie, and when the time comes, people who go to the cinema and watch "The Matrix" see the name of "Nightclub", and they are likely to buy tickets.

But now the question is, can "Nightclub" get a high reputation?

Although Lin Weiqiang is very confident in his works, he knows that Huaguo is still in charge of literature and art, and this kind of small-budget exaggerated comedy may be liked by ordinary people, but for those professional film critics, watching this movie is no less than drinking a mouthful of poison.

He frowned and told Li Zhe what he thought, and Li Zhe was stunned.

Why is this Lin Weiqiang so brainless? How can this kind of thing really invite those academic antiques, of course, it is to invite the water army!

But at this time, I'm afraid that most people don't even know what the water army is, and Li Zhe only knew that there was such a group of people through the 'hype' given to him by the system.

"Don't worry, the film critics and the media will take care of it, you can rest assured. ”

Li Zhe patted his chest and assured Lin Weiqiang, although Lin Weiqiang still had doubts, but Li Zhe was an investor, and he said so, so he did not object again.

The next day, Li Zhe found the third master again and told the third master about the screening. After all, there is still the investment of the third master, and this kind of thing still needs to be notified.

"It's nonsense. ”

The third master said dissatisfiedly.

"You guys are a comedy, why are those critics and media going to the past? Are you making a fool of yourself? I can guarantee that after you finish the screening, the next day the newspapers will belittle "Nightclub", let alone word of mouth. I'm afraid that the schedule I will fight for you will drop by then. ”

Li Zhe didn't give up, and said with a smile: "Third master, you listen to me." ”

The third master looked at Li Zhe angrily, ready to listen to how Li Zhe gave him an explanation.

"That's right, I'm not going to invite academic professional film critics, only some young people. ”

"Oh?" Han Sanhua became interested, young people are indeed the target of "Nightclub", and young people are invited to watch, they are not professional film critics, and of course they will not delve into the deep meaning of the movie. In this way, the reputation should not be bad.

However, the third master did not agree immediately, and continued to ask: "But in this case, word-of-mouth publicity is too slow, right?

Li Zhe smiled confidently: "Of course it's more than that, but the rest of the things have to be entrusted to the third master." ”

"Me?" Han Sanhua pointed at himself, he really didn't understand what he could help him with on the screening.

"When the time comes, I hope you can invite a few media to come over and participate in the screening, and I hope they can give a good review when the time comes. Of course, I'll wrap a red envelope. ”

Han Sanhua looked at Li Zhe in a daze, shook his head helplessly, and said with a smile: "You kid, you actually have such an idea." ”

"There's no way around it, after all, The Matrix 2 is like a mountain on it, and I have to do something, otherwise I'll lose all my money. Besides, "Nightclub" also has your company's investment, I don't think you want to lose it!"

"Okay, I got it. The third master nodded, "When the time comes, I will let a few media pass, and they will fully cooperate with you." But even so, you shouldn't get your hopes up too much, because I think the effect is very limited. After all, only people who bought newspapers will see movie reviews. ”

Since the third master agreed, Li Zhe left here. He didn't say anything to the third master at that time, that is, he was going to hype up another wave on the Internet, and he must bring the popularity of "Nightclub".

After going back, Lin Weiqiang found him again.

"Li Zhe, I have contacted the venue of the movie. We have a movie theater in Yandian, and the director said that he was willing to keep it for us. And he watched our movie and said that he was willing to give us a little support when the time came. ”

"What?"

Li Zhe was a little surprised, what kind of person is the dean of Yandian, who is actually willing to give support to "Nightclub"? It seems that Lin Weiqiang still has some connections with Yandian, and even Dean Jia, the representative of the academic school, is willing to stand up for him.

At this moment, Li Zhe couldn't help but have more confidence in "Nightclub".