TBS TV has developed a number of merchandise for "Naoki Hanzawa": "Double Return" steamed bun dim sum, about 50 yuan, sold 400 boxes on the first day, and the outlet store launched products including notebooks and file folders printed with Naoki Hanzawa's business card. There are also Japanese manufacturers that have launched "Hanze" line versions, business card versions, and bank passbook version mobile phone cases, each priced at about 130 yuan, of which the line version is the most popular. In addition, "Hanzawa" also released an APP program, providing free download, in addition to connecting to TV series-related information reports, it also summarizes the implanted products of the protagonist in the film, so that fans can grasp the clothing, food, housing and transportation of "Hanzawa Naoki" one by one.

Because people in the television industry analyzed the good ratings of "Naoki Hanzawa", and the previous "Housewife Mita" was also very popular, it shows that as long as the TV series uses a person's name as the name of the play, it will become popular; and this "name" effect has also worked on the Tokyo Stock Exchange, and recently there has been a hot speculation on stocks with the name of the company, and the stock of the well-known Japanese drugstore chain "Matsumoto Kiyoshi" has been greatly opened.

The filming locations in the play have also become tourist hotspots. For example, the bank where Naoki Hanzawa works, the place where Hanzawa and his colleagues have a drink by the river, and the glass café where the conspiracy is discussed. When many fans went to the "pilgrimage", they designated "the seat where Hanzawa sit", which made the shops that appeared in the play refreshed, indicating that the performance increased by more than 10% compared with previous years.

The success of Naoki Hanzawa has caused many people to analyze why this TV series is so successful.

The title of "Naoki Hanzawa" and the profession of a banker give the impression of being "stiff and rigid", but the simple and bright storyline that distinguishes between friend and foe is one of the great advantages of this drama. The synopsis of the story is simply "how heroes kill the bad guys with pleasure" - from children to adults will not resist. Hanzawa, who was forced by his boss to take responsibility for the failure of the financing, struggled to recover the 500 million yen in financing. First, Hanzawa, who became the head of the financing department that lost 12 billion yen, established countermeasures against various enemies and made every effort to rebuild the department. The enemies of both chapters are bosses and clients, while the same period, subordinates, and family members are companions who support Hanzawa: the composition of friend and foe is very clear.

Speaking of the most popular Japanese dramas in recent years, the first thing that comes to mind will be "Housewife Mita" starring Nanako Matsushima, Mita, whose expression has not changed in any way, coldly "obeyed", which swept the whole of Japan back then. Like "Mita", popular dramas usually have unforgettable lines, and "Hanzawa" is "If you are bullied, you will be doubled". After the first episode was broadcast, this sentence became a buzzword in the market. Even in the final words of "General Affairs Second Lesson 2013", which has just been played, the protagonist played by Makiko Ekaku was the first to quote this sentence as it was. The line's influence has spread beyond the television world, and it is now widely used in bars, restaurants, fruit houses, and other places on the streets.

The acting school that can play freely with the personality of the character, the existence of Sakai Masato is also the reason why "Hanzawa" is deeply rooted in the hearts of the people. In this play, his "chameleon" style is alive and well. Sometimes it's a banker who is passionate about his work, and sometimes it's a gentle husband who doesn't get angry with his wife, and the various expressions that can be easily changed make the audience not get bored. His acting skills have been affirmed before, and with his acting skills in "Banze", his popularity has made a big leap.

Another important element that has improved the quality of this drama is a group of "old drama bones with different flavors", no wonder some critics call it "first-class starring + super first-class supporting role". Teruyuki Kagawa, who played the general manager of Owada, and Mitsuhiro Kagawa, who played the same period of Hanzawa's contemporary, Mitsuhiro Kagawa...... These are all supporting roles at the starring level. There are also Kenichi Takito of Hanzawa's contemporaneous Kondo, and Kanji Ishimaru, who became Hanzawa's enemy in Chapter 1, and others such as Kanji Ishimaru, who became Hanzawa's enemy, also won the attention of the audience.

"Hanzawa", which gathers many individual actors, shines the most is Ainosuke Kataoka, who plays Hanzawa's old enemy, Kurosaki. As an IRS officer, Kurosaki often talks back to Hanzawa, and his "sissy" is unforgettable, and he is also a key figure who has put Hanzawa in an embarrassment several times, leaving a strong impression on the audience.

There is also a wonderful performance of Ueto Aya that has also attracted a lot of attention.

The interaction between the two is the envy of many.

Plain eyes are sharp, revealing majesty of Banze in front of the flower is a good gentleman's style. Hanzawa, who canceled the wedding anniversary celebration due to work, bowed his head to Hana and apologized: "I will definitely make amends", "Although I built my own home, what about Naoki and Mr. Kondo at the same time? The flower played by Aya Ueto was initially questioned as "having a weak sense of existence, like a vase", and the crew observed the audience's preferences and increased her role in time. The rivalry between Banze and his wife cleverly added a few warm colors to this originally excellent men's play, easing the tense rhythm of the whole play.

Part.2 In-depth exploration of the success of "Divine Drama".

The sense of speed and pleasure of the story of "Banze" is considered to be the main reason for the popularity of the audience, and Zhu Zi admitted that he does not agree with this point of view: "To be honest, I don't know. But if you have to analyze the reasons, I think the original work itself is excellent, starring Masato Sakai is like Shinnosuke Abe, a first-class player in the baseball world, and the production of "Hanzawa" breaks the consistent rule of the Japanese drama industry: love must be added, and if there is no luxury lineup, there will be no high ratings, etc. Popular dramas in recent years have deviated more and more from this tendency, and "Hanzawa" has completely subverted these frameworks. "I ignored all the stances that a hit drama should have, and just shot it in a way that I thought would be fun. There are no love scenes, no theme songs, and there are no scenes where Hanzawa walks around the house in pajamas, and he doesn't want to play with his wife and children. I filmed with the mentality of 'if you think it's boring for Hanzawa to face off against his boss in a suit at the bank, you don't have to watch this drama'. It is precisely the abandonment of these traditional "hypocritical" dramas that makes "Banze" a new Japanese drama that purifies the audience's eyeballs. But after the broadcast, female viewers were also watching. There has always been the common sense that "if there is no OO, the audience will not buy it", on the other hand, "if there is OO, the audience will watch it", isn't this attitude also a kind of 'upper eyeline' for the audience?

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