Chapter 312: Huawei's Values

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Huawei's Shenzhen headquarters.

Yu Chengdong was inspecting the chip R&D department, and the expression on his face was a little excited.

In the past six months, Huawei has developed rapidly, and it has become addicted to the tactics of the sea of machines, and a number of new machines have been launched one after another, almost one new machine per month, and one flagship per quarter.

Even if the technology of the Glory Branch is not mature enough, the leakage door of the Glory 7 full Netcom version appears, and it falls into passivity for a while, but the final impact is not too great.

The brand premium of Huawei's mobile phones has been further stabilized, and its recognition at home and abroad has been continuously improved.

For Xiaomi, the biggest competitor in China, Yu Chengdong can also breathe a sigh of relief.

You can use the low-end brand of Honor to hit the high-end of Xiaomi. As for the more high-end Huawei series, it is necessary to keep up with Apple and Samsung, compete with international giants, and be truly high-end.

At present, compared with international giants such as Apple and Samsung, the gap between Huawei and Apple and Samsung is narrowing, and so is recognition.

Especially in China, the recognition of Huawei by the older generation is quite high, and the pride of the nation!

At present, the biggest gap is the chip!

The chip performance is too poor, and the level of Huawei HiSilicon is about the same as MediaTek, and there is still a big gap with Qualcomm, Samsung, and Apple.

I didn't dare to mention it before, and there was no way, just like the focus at the time - the 2K event of the screen.

Is it really 2k useless?

Of course not, it's just that the current HiSilicon chip GPU is too weak to move.

Now, the next-generation flagship Kirin 950 has greatly improved performance, especially the GPU part. Although it still can't catch up with Apple, Samsung, Qualcomm, the gap has been greatly narrowed, at least to drive the 2K screen, which is not a problem.

Once the 950 is on the market, Huawei can also raise its eyebrows and launch a mobile phone with a 2K screen.

It's just that Yu Chengdong said that 2k is useless before. It doesn't make sense, it will only cost more electricity and generate more heat. Now that Huawei has launched a 2K mobile phone, it is really a slap in the face.

But there is no way, this time and that time, marketing needs!

As for the face issue, who cares if they can get to where they are today?

However, the other biggest problem at the moment is the CDMA baseband integration problem.

Huawei has been authorized by CDMA. It can do the full Netcom baseband with integrated CDMA, and it can finally get rid of the 55nm antiques in VIA's inventory, and even catch up with Qualcomm and Samsung.

After all, it is too difficult to fight with Qualcomm and Samsung's 20nm baseband chips with the 55nm antique baseband chip before, and it is not a product of the times at all.

It's just that the future is bright. The road is winding.

Get the authorization and invest manpower and material resources to research and development, integration. But the result is hard to say.

LinkTek is the best example of this.

Some time ago, LianTek launched a full Netcom chip with integrated CDMA, 6753.

But the result is tragic, due to the immaturity of the technology, the performance of this chip has been greatly reduced, but it is not as good as the previous generation of 6752!

It can even be said to be a cripple!

No way. Integrating baseband seems simple, but it is actually difficult, after all, LenTek is not Qualcomm, and it does not have the same technology and heritage as Qualcomm.

Similarly, Huawei is on par with LinkTek in terms of chip design. It does not necessarily mean that the dilemma of the company's chain will be completely avoided.

However, the recent success has made Yu Chengdong have more thoughts, plus Huawei is a base station and is good at communication baseband, so there is hope that it can succeed directly!

"How about a chip with integrated CDMA baseband?" Yu Chengdong said to the chief engineer.

Chief Engineer Ren Yi, frowned slightly, and shook his head: "It's not ideal." ”

Yu Chengdong's face instantly turned cold, and the smile on his face was completely frozen: "What's the matter!"

"Our technology in this area is not mature enough, just like TermTek, the result is that the conductor is too hot and the battery life is not strong. Ren Yi didn't hide anything.

"How big is it, can it catch up with 810?" Yu Chengdong asked, his tone a little anxious.

If it's the same as Tentek, it's really fun to have a half-crippled full Netcom baseband.

"No!" Ren Yi shook his head: "If you do high-end, it's hotter than 810." ”

"There's no way to solve it!" Yu Chengdong held on to his last hope.

Ren Yi then shook his head: "Unless it is the same as LianTek, the GPU performance will be greatly reduced, the CPU frequency will be greatly reduced, and a castrated version of the low-end full Netcom chip will come." Or, continue the research and postpone the release for half a year!"

Yu Chengdong's face was very ugly.

There is no doubt that Huawei also failed and did not escape the defeat of Lian Falke!

Yu Chengdong's face was grim, and the people accompanying him did not dare to speak out.

This leader, the president of Huawei's terminal, although he loves to brag in the outside world, has the title of "Yu Dazui". But inside, he is a complete cow!

As for the touting of Huawei, including the explosion of Apple's ten streets at the press conference, it is all marketing needs!

After a long time, Yu Chengdong sighed: "Huawei does not allow failure, let alone expose failure." Postpone the release of the full Netcom chip, and wait until the technology is mature, and then release it! As for the CDMA baseband issue, continue to buy VIA. Remember, Huawei doesn't need a momentary profit, but it wants brand value, and it must not put defective products on the market for a momentary profit, which lowers Huawei's image!"

It is this very different concept that makes Huawei HiSilicon and ChainTek, two chip manufacturers of the same level, worlds apart.

Although even the chip performance, process, and process of Tek and Huawei are similar, the brand image is very different.

Huawei's high-end chips are only used for their own mobile phones, and are only used on their own high-end mobile phones.

The high-end chips of LinkTek are directly supplied to the outside world, and they have been used by Xiaomi again and again on Redmi, constantly lowering the grade.

Just imagine, a 3500 mobile phone, and a 799 mobile phone, the same chip, who can accept it?

Just like a Ferrari of 3 million, and Alto of tens of thousands, the same engine, the vast majority of people will not agree.

In this case, although Banana uses ChainTek's mid-range chip on the flagship machine, it still can't improve the brand grade of ChainTek.

Lian Fat wants profits, and would rather count the money with tears in his eyes than sit on a bicycle and laugh!

As a result, ChainTek released high-end chips again and again, clamoring to be high-end.

But again and again, for the sake of money, the chip that was originally positioned as a high-end was sold to Xiaomi and used on Redmi.

No way, Redmi ships a lot and makes a lot of money.

Huawei's values are just the opposite, in order to prevent such incidents from happening, it is better to have a chip than to sell it, but also to ensure a high-end image!

"Go to Weirui Dentsu, no, it's a mortal semiconductor, buy all the baseband chips in the second half of the year!" Yu Chengdong commanded helplessly.

…………

Mortal Technology Chairman's Office.

Wang Fan and Shen Sining, lips and teeth touched, but there was no superfluous movement, just holding Shen Sining like that.

Shen Sining stared at Wang Fan who was close at hand, still a little at a loss.

Until Wang Fan reacted and was ready to make further moves.

Shen Sining came back to her senses at this time, bit Wang Fan's lip fiercely, causing him a burst of pain, and then pushed him away all of a sudden, as if she was about to raise her leg and kick someone......

Wang Fan's face changed greatly, and he could only raise his hand to protect his head, waiting to be released by Shen Sining.

However, for a long time, Shen Sining still did not move.

Wang Fan put down his hand, but saw Shen Sining pouting and glaring at him, looking a little angry and aggrieved......

[It's about to be 515, I hope to continue to hit the 515 red envelope list, and the red envelope rain will be able to give back to readers and promotional works on May 15. A piece is also love, and it must be better!] (To be continued.) )