Initially, after the release of the data that "Titanic" grossed less than $30 million in the first three days of the weekend, amid a wave of schadenfreude, almost all forecasters believed that the total North American box office of this super-giant with a total investment of $265 million was likely not to exceed $90 million. Pen | fun | pavilion www. ｂｉｑｕｇｅ。 ｉｎｆｏ

But in fact, in just ten days, the box office of "Titanic" has reached $89.69 million, which is only one step away from $90 million, which makes most of the media predictions a week ago instantly turn into a joke. The box office of "Titanic", which rose against the trend in three days the next weekend, made all the media that were originally cynical about "Titanic" shut their mouths.

On the second week, because it coincided with the New Year, coupled with the further spread of the reputation of "Titanic" and the publicity effect brought about by the reversal of the box office in the second week, the single-day box office of "Titanic" on the second week's working day fell by less than 30% compared with the weekend, and the box office in the two days before and after New Year's Day returned to the single-day level of tens of millions of dollars again.

The second week passed, and the Firefly Group announced the second-week box office of "Titanic" for the first time, with $73.52 million.

With the excellent box office performance on weekdays, the box office of "Titanic" in the second week fell by an astonishing 35% compared to the first week.

What is this concept, in the North American film market, when a film is opened on a large scale, the box office 'decline' can be maintained at about 35% in the second week, and the film company is already very satisfied, because it means that the film's reputation and box office are very good, and it has been a commercial success. As for those box office that can be the same as the first week in the next week, or even achieve a slight reversal, they are all box office blockbusters that can leave a name for film and television, and a film company may not be able to encounter such a god-level blockbuster for ten or twenty years or even until it goes bankrupt.

But now, the box office trend of "Titanic" has completely broken everyone's traditional perception of the box office curve of the movie, both inside and outside Hollywood, most people will have a strong confusion when they see the box office data of "Titanic" in the second week: Shouldn't it be a 35% drop?

No matter how strong the mind full of question marks in the minds of millions of people is, it cannot change the fact that in the second week of "Titanic", it did achieve a 35% box office reversal, with a single-week box office of 73.52 million and a total of $127 million in two weeks.

However, everything has just begun.

New Year, Friday, January 3.

According to the rules of time division of the North American film market, this was the first week of the 1997 year.

At the end of the two-week statutory holiday, the weekly box office of "Titanic" also fell immediately, falling to $45.01 million, a box office decline of 38%.

When everyone thought that the box office curve of the film was starting to return to 'normal', in the fourth week, the box office decline of "Titanic" once again narrowed sharply to 16%, collecting another $37.56 million.

At this time, the cumulative box office of "Titanic" has reached $210.34 million in four weeks, compared with a month ago, "Mission Impossible 2", which started strongly with a box office of $82.7 million in the first week, and the box office in the same period in four weeks was only $181.3 million, and "Mission Impossible 2" has fallen to about $20 million after four weeks of screening, but "Titanic" still remains in the box office range of $40 million with huge potential.

After half a month of blindfolding, doubt, and silence, as the total box office of "Titanic" exceeded 200 million US dollars, the North American media finally began to speak out, changing the decline of the film before its release and the ridicule in the early days of the release, and then analyzing the causes and consequences of the box office success of "Titanic".

On the other hand, although many critics of "Titanic" are still stubborn in the face of the movie's god-like box office trend, as more and more film reviews appear in newspapers and magazines across the United States, the overall film criticism reputation of "Titanic" has also begun to reverse one-sidedly.

As the first to express praise for "Titanic", the "New York Times" once again published a special film review after the box office of the film exceeded 200 million.

"Extravagant sets, stunning shipwreck special effects, beautiful soundtracks, and touching love stories...... All of this has to remind people of the sensational "Gone with the Wind" back then. ”

"There are undoubtedly too many similarities between these two films. "Gone with the Wind" perfectly recreates the rise and fall of the plantations in the southern part of the Union more than a hundred years ago, and "Titanic" also flawlessly shows the terrible disaster of the supposedly unsinkable luxury ship sinking into the sea on its first voyage. "Gone with the Wind" is not the first color movie, but it brought Hollywood color films into its heyday, "Titanic" is also not the first CG special effects blockbuster, before that, we already have "Tornado", "Terminator", "Jurassic Park", "Men in Black" and other special effects blockbusters, but there is no doubt that "Titanic" will also open a new era for Hollywood, an era of special effects movies. ”

With the reversal of the reputation of the "Titanic" movie, at the end of January, when the American Film and Television Golden Globe Awards ceremony was approaching, the topic of "Titanic" only receiving an inconsequential nomination for Best Screenplay at the Golden Globe Awards suddenly became hot again, and caused a strong controversy.

Everyone can see that even if "Titanic" is a commercial film, even if the Golden Globe Award judges have a cold eye for commercial films, even if the Golden Globe Awards do not have purely technical awards, but, in addition to the Best Screenplay nomination, in the Best Film Score and Best Original Song Award nominations, "Titanic" undoubtedly has 100% qualification strength to be nominated Even the most insensitive to music, after hearing this, the heart will tremble.

However, the Golden Globe jury nominated these two films to "Shakespeare in Love", "Madame Peron", and "Shining Style", which have no outstanding soundtracks and songs, but ignored "Titanic". Moreover, in terms of acting awards, even Madonna, who won the worst actress in the Golden Sour Plum three times, can be nominated for Best Actress, but Rachel Weisz, who performed amazingly in the film, did not win the slightest favor of the Golden Globe Awards, which has become an important topic of criticism from all the media for this Golden Globe Awards.

"There is no doubt that Hollywood once again gave us a lot of excellent films last year, commercially we have box office hits such as "The Matrix", "The Mummy 2", "Pocahonta", "Breaking Bad 2", and artistically, we can also see "Shakespeare in Love", "Red Alert", "Ice Storm", "Shining Style" and other excellent films. However, although films such as "Shakespeare in Love", "Red Alert", "Ice Storm", and "Shining Style" have made great achievements in film art, this cannot be the reason why "Titanic" was ignored. ”

The Hollywood Reporter was by far the mildest of the reviews, making no mention of the possibility of manipulating the Golden Globes, but many other media outlets were less polite.

A reporter from the San Francisco Chronicle bluntly exposed the scars of the Golden Globe Awards: "Do you still remember Pia Zadora in 1982?

In 1982, the "Butterfly" heroine Pia Zadora's award-buying incident was definitely the biggest scandal in the history of the Golden Globes, when Pia Zadora's wealthy husband invested heavily in public relations for his wife to win the Golden Globe Award for Best Newcomer that year.

After the scandal was exposed, it not only led to a significant decline in the credibility of the Golden Globe Awards, but also stopped the TV broadcast cooperation with the organizers of the Golden Globe Awards.

"Titanic" has reversed its all-round reversal in terms of word-of-mouth and box office, and the most exciting thing is undoubtedly the large number of fans of the film. The audience's sense of a movie is the most direct, they clearly remember the cold reception and ridicule of the film before and at the beginning of the release, when the film's word-of-mouth and box office have shown a strong reversal in recent weeks, fans who have almost empathized with the whole process because of their love for "Titanic" have recently been in a kind of euphoria and pride, and pay more attention to everything about "Titanic".

When the controversial topic of the Golden Globe Award nomination for "Titanic" erupted, fans quickly gave the most direct and crude feedback on the Internet media, which has rapidly emerged in recent years.

"It's hard to imagine that the more than 90 judges of the Golden Globe Awards jury can completely ignore all the advantages of "Titanic", I can only guess that these old men must have fallen asleep before the movie started, since you are too old to watch movies, is there any reason for the Golden Globe Awards?"

"In any case, the excellence of "Titanic" cannot be concealed, the North American box office of this movie has exceeded 200 million US dollars, and it is said that the overseas box office is also very good, so why should we bother with such an inconsequential award, everyone chooses to ignore it, perhaps it is the best 'respect' for the Golden Globe Awards, I hope that on January 19, everyone will not jump to NBC TV. ”

"Golden Globe Awards, ha, who cares, is there a partner here in Queens, New York, maybe everyone can buy tickets together in the evening and watch it again, I only care about the box office of "Titanic" now. ”

"From the beginning, this was a conspiracy, some people hoped that "Titanic" could be completely reduced to a failure, so they sniped this movie at the Golden Globe Awards, but "Titanic" once again proved to us that it is gold that always shines, obviously, "Titanic" is not only gold, but also diamonds, and the most dazzling "heart of the ocean". ”

"The boycott of the Golden Globe Awards has begun, and I hope that friends who support "Titanic" will enthusiastically support it, and our event website is ......"

In the one-sided questioning and condemnation of the media and the Internet, the organizers of the Golden Globe Awards had to take the initiative to make an announcement before the awards ceremony, resolutely denying all the accusations of the 'unscrupulous' media against the Golden Globe Award jury, and said that the review process of the Golden Globe Awards is absolutely fair, and the reason why "Titanic" was not nominated is only because there are too many excellent films this year, and "Titanic" is not outstanding in terms of artistry.

In preparation for the Super Bowl trailer for Casino Royale, Eric returned to Los Angeles after the New Year.

Eric just laughed at the Golden Globe Awards' apparent nonsense statement from the jury, and the recent media stir up, the Firefly Group did not contribute to the trouble, and the Yahoo Forum even deleted some of the radical remarks about the Golden Globes.

After all, although "Titanic" was not shortlisted, "Red Alert" directed by Catherine and "Shakespeare in Love" operated by Miramax on Fox's side , but it is the two favorites of this awards season, because they both belong to the slow-burning art film genre, the two films adopt similar distribution strategies, and are currently in the stage of small-scale release of three or four hundred theaters, and it is expected that after the Golden Globe Awards, the screening scale will be expanded to more than 1,000 companies, and the films on both sides belong to the drama and musical comedy categories respectively, and there is no conflict in the main nominations, if they can win the award, they will eventually play a good role in promoting the later box office of the films on both sides.

Now that "Titanic" has become a fact, Eric will not affect the release rhythm of these two movies in order to compete for the sake of a moment.

Of course, it is impossible for Fireflies to be indifferent to the obvious injustice of "Titanic", although the crew of "Titanic" received invitations from the organizers of the Golden Globe Awards, hoping that they could attend this year's awards ceremony, and the Golden Globe Awards jury even called Eric to invite him personally, but Eric still refused on the grounds that he was busy with work, as for "Titanic" Although he was nominated for Best Screenplay, Cameron's resentment towards the Golden Globes was definitely heavier than anyone in the crew, and he naturally would not attend.

During his return to Los Angeles, in addition to restarting the post-production work of "Casino Royale", Eric also invested a lot of energy in the follow-up publicity and distribution of "Titanic".

Because of the general decline in the industry before the release of the film, when "Titanic" was released in North America, there were only nine countries overseas that achieved basic synchronization, in addition to the United Kingdom and Australia, Germany, France, and Italy, which are important box office towns in Europe, have not yet been released.

Originally, if Firefly was forcibly released, with the group's strong distribution strength, "Titanic" should also be able to get the release schedule in January or February in the overseas market, but this is not what Eric wants.

For the current major overseas European, East Asian and Latin American film markets, the January and February schedules after the New Year are all unpopular schedules that have just passed the holidays, although they cannot prevent the destined rise of "Titanic", but these schedules will definitely not allow "Titanic" to exert enough box office potential.

According to the current box office trend of "Titanic", Eric predicts that the film will break the North American box office record and exceed $500 million at the end of March.

It is conceivable that as long as it is operated properly, March will definitely be the most prosperous moment for "Titanic".

Therefore, Eric focused the next phase of the overseas distribution of "Titanic" on the Easter period in March. At that time, with the strong influence brought by "Titanic" because it broke box office records and won the Oscar, the global box office of "Titanic" in this time and space will definitely exceed the scale of 1.8 billion US dollars in the previous life.

The North American box office trend of "Titanic" has been determined, and what Firefly will do next is, of course, to ensure that "Titanic" gets enough Oscars. (To be continued.) )