Zheng Dongfeng is entering the year of Ershun this year. Pen Fun Pavilion wWw. ｂiquge。 ｉｎfo

In his early years, he worked as a financial trader in a financial company, and later went out independently to pull a few rich customers, and started a private equity fund by himself, with many years of experience and contacts in the financial market, Zheng Dongfeng had become a financial tycoon at the age of 40.

When Zheng Dongfeng was forty-five years old, that is, when he had just entered the 21st century, he was keenly aware of the subtle fluctuations in Durex shares and stock prices, so he did not hesitate to spend 1.8 billion yuan and began to absorb a large number of Durex shares from the secondary market.

It took Zheng Dongfeng almost three months to exchange the 1.8 billion Chinese yuan in his hand for about 3.8% of the outstanding shares of Durex, thus becoming the third largest individual shareholder of Durex in one fell swoop. And that investment, with the continuous rise of Durex's stock price, the market value of the original 1.8 billion Chinese dollars is now as high as nearly 5 billion Chinese dollars.

And Zheng Dongfeng is also an excellent marketing expert, so with his status as an independent director of Durex and his strong connections in the Dahua Empire, Zheng Dongfeng became the leader of Durex Greater China five years ago, and he can be regarded as a high-ranking big man in the entire Durex company.

And today, the big man became a little respectful in front of another old man of the same age.

"Mr. Hengdeli, are you satisfied with this trip to Dahua?" asked Zheng Dongfeng with a smile.

"Yes, very good! Dahua is a great country, not only is the scenery beautiful, but the people here are very friendly to us foreigners, I like this country very much. Also, don't call me Mr. Hendry, we shouldn't be so strange, just call me Albert. Hengdeli nodded in satisfaction and said in fluent Chinese.

Albert Hendry, the head of the generation of the British Hendry family, and the Hendry family is the same family that created the Durex brand in the first place. Now, although the Hengdeli family's stake in Durex has shrunk considerably, the family still controls about 28% of the entire Durex company, making it the largest shareholder of Durex.

Hengdeli is not only at the helm of the current generation of the Hengdeli family, but also serves as the chairman of the board of directors of Durex headquarters. More importantly, his youngest daughter, 17-year-old Elizabeth Hendry, was admitted to the Royal University of Dahua this year, mainly to send his daughter to school......

The United Kingdom of Great China is not the China of the previous life, in this world's Great Chinese Empire, it is really worthy of the name of the world's first power, although the real name of the Great Chinese Empire is "United Kingdom of Great China", but people all over the world are accustomed to calling this great country "Great Chinese Empire".

Royal Roads University of the Great Chinese Empire is currently the world's No. 1 institution of higher learning, and since it has been on the global university rankings, no other school has ever taken away the No. 1 position in the world for more than 100 years, so this famous university is a university that young people all over the world aspire to.

Although the Hendry family is very famous and wealthy in the United Kingdom, it is not famous at all in the Dahua Empire, and according to the school rules of the Royal University of the Dahua Empire, even if the Hendry family is rich, if the child's credits cannot be reached, there is no way to enter this university.

Hendry's daughter was able to be admitted to Royal Roads University with her real skills, which is definitely a good girl worthy of praise, and a good girl that makes the Hendry family proud.

It is for this reason that Albert Hendry personally sent his daughter to the Empire. The presence of a Royal Roads University student in the family is an honor for the entire Hendry family.

Albert picked up a handmade Cuban cigar from the humidor, toasted it on a vegetable oil lamp for a short while, then took the silver cigar and cut off one end before leaning in front of the vegetable oil lamp and lighting the cigar.

After taking a puff and waiting for the fragrant smoke to turn around in his mouth, Hendry spit out the smoke and said with a smile: "Lao Zheng, I came to Dahua this time, and I am very satisfied with your work. Dahua is the world's largest consumer and the most important market for Durex, and the headquarters has always attached great importance to this aspect. And you, Lao Zheng, have done a very good job in this position in the past five years. ”

Zheng Dongfeng smiled slightly and said, "These are all things I should do, after all, I am also a shareholder of Durex." The better Durex is, won't I get more dividends at the end of the year?"

"Hahaha, Lao Zheng, I like what you say! Well, when I was staying at the hotel the night before, I saw an advertisement for our Durex on TV, and I thought it was very good. Especially the last scene about the combination of Durex's names, I like it very much! Durable, reliable, and excellent, isn't this what we Durex have always insisted on and pursued? Lao Zheng, I like this advertisement! This should be your handiwork, right?"

Hearing Hengdeli mention the advertisement, Zheng Dongfeng also laughed, nodded and said: "This is an advertisement made by the Propaganda Department below, I also watched it before it was broadcast, it is a very good idea, and I nodded and agreed to put it on the Royal TV Network." ”

"Lao Zheng, but I also saw it on the Internet, and this advertisement seems to have caused quite a fierce debate in Dahua! Many people are saying that we should not use celebrities, especially celebrities like Newton, to advertise like this. ”

"Albert, it's good to have arguments! Besides, we use those celebrities to advertise, and that in itself doesn't break any laws, so those arguments aren't a problem for us. ”

"Well, if you look at it from that point of view, that's true. It is an eternal truth that only when there is controversy can there be attention. ”

After a pause, Hendry asked, "Lao Zheng, who came up with the idea of this advertisement? I really want to reward this creative person." With this advertisement, the shipment of our products will definitely increase greatly in the Greater China region. And this ad also suppressed all of our competitors. So, I think this guy deserves a big prize!"

Zheng Dongfeng shook his head with a wry smile and said: "This advertisement was not made by ourselves, but by the Propaganda Department through bidding for the big bell advertisement. From planning to the final film, it was all handled by Dazhong Advertising. Albert, I guess your idea of rewarding creatives is going to fail. ”

Hendry shook his head helplessly with surprise on his face, as if he was a little disappointed that his idea had failed.

"What kind of fairy is this big bell advertisement, how can it make such a good advertisement?" was a question in Hendry's mind.