The ratings of "Step by Step" are slowly rising, but these Xu Jianghua and Li Zhe are not clear.

Authoritative ratings statistics are estimated to come out in the middle of the night, and the ratings that come out now are all statistics made by the TV station itself.

After the two episodes were over, Xu Jianghua stood up with a gloomy expression.

"Mr. Li, you go back to rest first, it is estimated that the ratings can't be raised now, so you can only wait for the word-of-mouth in the later stage. ”

"Okay. Li Zhe also knew that the ratings on this first day were estimated to be useless, and it would be a waste of time for him to stay here, so he agreed.

When Li Zhe left, Xu Jianghua's face suddenly collapsed.

He doesn't have much hope for "Step by Step" now, and what he just said about word of mouth is just to comfort himself.

TV series are different from movies, TV series can be watched as long as there is a TV set in the house, and movies have to spend money to buy movie tickets and go to the cinema to watch them. Therefore, the viewing trend of the two cannot be completely equal.

As long as the level of the TV series is not too bad, plus the support of some stars, the ratings of the TV series will not be too low.

Of course, this is not to say that word-of-mouth quality is completely useless.

To some extent, the word-of-mouth of TV dramas still has an impact on ratings. But for this to happen, there has to be a very good reputation.

For example, the ratings of historical dramas are generally not high, but "Kangxi Dynasty" was able to win the ratings of the annual crown, which is the result of word-of-mouth.

But can "Step by Step" be compared with "Kangxi Dynasty"? Although there is also Chen Daoming, in Xu Jianghua's heart, the two cannot be compared at all.

Now his only hope is that "Step by Step" will eventually have an average rating of 4%, otherwise he will be unlucky.

……

After returning to the hotel, Li Zhe did not sleep directly, and he was not a heartless person. Xu Jianghua cooperated with himself to win the exclusive broadcast rights of "Step by Step", which was a help to himself, and he also wanted to repay the favor.

Coupled with the fact that his TV broadcast contract is a gambling agreement, if the ratings of "Step by Step" can keep up, then the benefits he can get will be greater.

So he has been thinking about how to help Gan Provincial Satellite TV increase ratings.

After thinking about it for a long time, he really came up with a way that was not a solution, and that was to replay.

He is still very confident in the production level of Step by Step, so he feels that the biggest problem with "Step by Step" is that no one knows.

If no one knows about this TV series, then naturally no one will watch it, and if it is replayed, it will increase the probability of everyone seeing "Step by Step". When the audience sees the TV series, can they stay or not?

However, it seems that no other TV station has done this matter, and it is not easy to get Gan Provincial Satellite TV to agree.

Just as he racked his brains to think about how to persuade Xu Jianghua to agree to replay it during the day, his mobile phone rang.

Who is calling so late?

Li Zhe picked up his mobile phone and saw that the caller ID was actually Xu Jianghua.

Xu Jianghua couldn't have called so late to ask about the guilt, right?

"Hey, Director Xu. ”

"Hey, Mr. Li, have you slept?"

Li Zhe rolled his eyes, didn't I sleep or not, don't you have a point in your heart?

But it sounds like Xu Jianghua's voice seems to be a little trembling, could it be that he really came to Xingshi to ask for guilt?

"No, I just thought about the ratings of the TV series, and I didn't fall asleep. What's the matter?"

"I have good news for you. ”

Li Zhe was stunned for a moment, but reacted immediately. It's just past 12 midnight, and the ratings should be out, can you say ......

"Did our ratings explode?"

Xu Jianghu was stunned, and said dryly: "How can it be so easy to explode, but the statistics show that the highest rating of our "Step by Step" tonight has exceeded 3%, and the average rating of the premiere has reached 2.5%. ”

"Really?"

In the case of the publicity being completely squeezed, "Step by Step" was able to win an average rating of 2.5% when it premiered, although this is not a very good result, but it is definitely not bad. In this way, the success rate of persuading Xu Jianghua is a little higher.

But then he asked: "What about the ratings of "Ten Geges of the Qing Dynasty"?"

"The highest rating of "Ten Gegeges of the Qing Dynasty" reached 10.6%, and the average rating was 8.3%. ”

"Oh......"

Li Zhe's interest suddenly couldn't be high, the average ratings were inevitably too bad, but he was still thinking about being able to surpass the other party.

Hearing Li Zhe's disapproving tone, Xu Jianghua felt that Li Zhe was a little ambitious.

You are just a small film and television company, but others are backed by the star emperor, it is good to achieve such results, what do you want?

However, knowing that the ratings have been slowly rising, he is in a good mood now, so he didn't say anything.

Li Zhe didn't give up in his heart, so he told Xu Jianghua about the proposal he had just come up with for a replay.

After finishing speaking, Xu Jianghua fell into deep thought, he personally felt that Li Zhe's proposal was very good, but he was not alone in the TV station.

And the daytime programs are all scheduled in advance, and if they are to be rerun, they must replace nearly two hours of time. What about the show that was supposed to be scheduled for two hours?

There's no way he's going to offend his colleagues for a TV series, right? After all, he still has to mess around on TV stations, and his relationship with his colleagues can't be too stiff.

So he said, "I'll bring it up at the meeting." ”

Li Zhe was a little anxious, he finally found a way, why did the other party have a perfunctory tone?

"Director Xu, you can really consider this method, but now our propaganda is completely ineffective. If you want to increase the ratings, you must increase the probability that the audience will see the TV series, and reruns are definitely a very good way. ”

Hearing Li Zhe's insistence, Xu Jianghua frowned, he also wanted to do this, but the problem was that the director would not agree at all.

The TV station has spent a lot of resources on "Step by Step" these days, how can it be possible to cancel the daytime program for it?

"Director Xu, there are great benefits to replaying this matter. ”

"Oh?

Xu Jianghua was intrigued by Li Zhe's words, and he wanted to know what other benefits the replay had besides attracting new viewers.

"Think about it, is there a high rating in the daytime programs of Gan Provincial Satellite TV?"

Xu Jianghua thought about it, and there really are no programs with particularly high ratings. Their trump card programs are all put on weekends, and during the day, except for one program at noon, the ratings are passable, and nothing else.

"Nope. ”

"So if you put the TV series on the daytime rerun, do you think the ratings can be higher than those shows?"

Xu Jianghua was not a stupid person, he immediately understood the meaning of Li Zhe's words.