The day after buying the car, Zhao Zejun officially went to work. Pen "Fun" Pavilion www.biquge.info

On the first day of the new year, an old acquaintance approached them.

"Mr. Ren, what kind of wind blew you here?" Zhao Zejun put down the documents in his hand and got up to greet him, "Please take a seat." ”

Vice President of IKEA Real Estate Agency, Ren Bida.

When he was in high school, Ren Bida could be called a 'boss' and a rich man in front of Zhao Zejun.

But now, his assets and level are not half a point away from Zhao Zejun.

To put it mildly, Lao Zhao's money to buy a car that day was enough to buy Ren Bida.

Although the gap is getting bigger and bigger, Zhao Zejun is still very enthusiastic and happy when he sees each other.

After all, I have made friends since I was the poorest, and I have cooperated many times in the past two years, and the cooperation is relatively pleasant.

Ren Bida also has a good impression of Lao Zhao, he knows how to advance and retreat, and he is shrewd in business but does not lose integrity.

"Thank you, thank you. Ren Bida sat down, quickly got up again, took the water from Zhao Zejun's hand, put it on the table, and then sat down again for the second time, and said: "Mr. Zhao, don't call me Mr. Ren, isn't this cold me." ”

"Big and small are always total. Zhao Zejun smiled.

Although he was in a good mood when he saw the deceased, he didn't have much time to talk about the old days during work hours, and said directly: "Mr. Ren, find me after the New Year, is there something wrong?"

"Mr. Zhao, my brother has come to have a relationship with you and beg for a bite to eat. Ren Bida sat up slightly straight, but he still asked with a smile on his face: "Your Zeye Plaza is about to open, right?"

Zhao Zejun nodded: "Well, there are still a few months left, and it's almost there." ”

"Then I won't beat around the bush, you look at the sales work of the store, can you consider handing it over to our IKEA company. Ren Bida paused, "To put it bluntly, it's just for me." ”

Zhao Zejun's mind spun quickly.

It is indeed a common practice to specialize in the industry, and the division of labor in modern companies is clear, and it is indeed a common practice to outsource part of the peripheral business to more professional companies.

Zeye has its own marketing department, and its job responsibilities also include sales, but it is more similar to upstream control and work guidance, rather than being specifically responsible for dealing with buyers, so Lao Zhao also considered outsourcing the sales work.

But I haven't done it, in addition to the problem of money, there are some special reasons.

So he didn't make a clear statement, and said lightly: "After all, there are still a few months before the opening, isn't it a little early to talk about this?"

"Mr. Zhao, one minute on the stage, ten years of work off the stage, the work of the opening is mainly before the opening, I really waited until the opening day to start working hard, and the daylilies are cold. After speaking, he hurriedly added: "You are also an expert, this must be better than me." ”

Ren Bida is right, in fact, the core work of Zeye after the beginning of the year is to serve the sales in a few months.

"Mr. Ren, the two of us are old friends, I won't perfunctory you, what do you have to say......"

Zhao Zejun paused, and Zhengse said: "As far as I know, IKEA is not very influential in Jianwu City at present, and there are very few successful cases.

"Mr. Zhao, you are really asking what you said, you are talking about business!" Ren Bida nodded: "IKEA does not have a successful project worth mentioning in Jianwu City, but in Yijiang City, there is a lot of project experience, and I have personally participated in these projects, and now I just lack an opportunity." On the other hand, real estate sales require a large number of people, which is also the most basic, if I can win this order, I can transfer a large number of experienced people from Yijiang City to come over, and immediately set up a capable team. ”

"There are several companies in Jianwu City that can meet these two points, and they are all larger than your company. Zhao Zejun smiled.

"But our family is the cheapest!" Ren Bida hurriedly said: "Industry practice, the cost of outsourcing sales is 3% to 4% of sales, and IKEA, I can call the shots, 2.5%. Hundreds of millions of projects can save you millions. Of course, I came this time to please people, and under the same conditions, I hope that Mr. Zhao can consider old friends. ”

After speaking, he took out a few documents from his bag and handed them to Zhao Zejun.

"This is?" Zhao Zejun took a look, and the headline on the homepage was 'Zeye Plaza Sales Planning Book'.

"Mr. Zhao, your time is precious, come to see you, of course I can't be empty-handed, I always have to prepare some dry goods. ”

Ren Bida said: "This is the outline of my sales plan tailored for Zeye Plaza, please take the time to see, after reading any corrections, and then notify me?"

"I'll see it now, you wait a minute. Zhao Zejun raised his hand and motioned for Ren Bida to sit down first, the plan is indeed an outline, not too long, only three or four pages, and it will be read soon.

The whole plan is divided into two major stages of sales preparation, and actual sales, the former stage is the latter stage of service, the main purpose is to quickly stimulate the enthusiasm of market investment, a large number of customers, the main means is all kinds of publicity and speculation, to create a market consensus that the future Zeye will be hot, and to carry out hungry marketing;

That is to say, during the period before the opening, Zeye must continue to create frequent exposure of events through various means, stimulate market attention and improve visibility.

Once the time is ripe, after the opening, the sales stage can be opened for a distance, and the market atmosphere can be created non-stop, forming a market consensus of "Zeye shops are too hot, you have to find a relationship to buy, and you may not be able to buy a relationship", "it is really not easy to buy Zeye shops", "you can buy it, don't pick", and the market consensus on the scarcity of manufacturing products.

For specific operation methods, he also listed the outline of the steps.

Finally, he also mentioned the 'brand effect' that Zhao Zejun is very concerned about.

Lao Zhao's development of Zeye Plaza in Jianwu City, the reason why he can still count the blood cost in the case of financial surprise is to establish the Zeye brand and lay a good reputation foundation for more Zeye Plaza in the future.

Quality is one thing, but this is not something that the salesperson can decide, and the main job of the salesperson is to help the product in their respective fields, improve their visibility, and win in the homogeneous and high-noise competition.

"Homogenization, high noise, Mr. Ren, what do these two words mean?" asked Zhao Zejun.

"Let's use an analogy. For example, Andy Lau and Andy Cheung, who imitated him, both have the same body and voice, which is homogenization. But Andy Cheung's appearance fee is 20,000 yuan, and Andy Lau's appearance fee is 2 million, the difference is not in quality, but in fame; similarly, Andy Lau has 1 piece of news, and other second-tier stars have 100 pieces of news, which is called high noise interference. But the audience still pays attention to Andy Lau's news, or because of his popularity. Therefore, as long as the popularity is improved, the homogenization and high noise in the competition can be solved, and the brand effect can be established. ”

Ren Bida said a lot in one breath, seemed to be a little thirsty, picked up the cup and drank a few big sips, and then looked at Zhao Zejun a little nervously.

"You have done a good job with this plan, but if I or my company do it, it can be more perfect, of course, this is not your problem, because I can use more resources now, after all, than you do. But overall, the two of us have the same idea. Zhao Zejun said.

Ren Bida nodded, stared at Zhao Zejun, and waited for his decision.

Zhao Zejun put down the plan, pondered for a moment, and suddenly asked: "Lao Ren, are you interested in coming to me to work, being the vice president of the marketing department, and at the same time responsible for sales full-time?"

Ren Bida was stunned, he didn't expect Zhao Zejun to ask this sentence at all.

Before he came, he knew that this trip would not be easy

This young 'Mr. Zhao' is not a person who can simply rely on old friendships, and he understands the difference between business and human affection, not to mention that between himself and him, at best, he is an ordinary friend, and he can't talk about a deep friendship, even if he takes out this carefully prepared plan, the other party has a high chance of refusing.

This is different from borrowing money, if you ask him to borrow hundreds of thousands, Ren Bida feels that with his own face, there is no problem, but now it is a big project related to hundreds of millions of people, and it is natural for the other party to have concerns.

Ren Bida is actually ready to be rejected or further bargained.

But he couldn't imagine that Zhao Zejun would directly woo him.

Mr. Zhao ...... This ......" Ren Bida's mind was a little confused for a while, and he didn't know what to say.

Zhao Zejun waved his hand and handed him a cigarette, Ren Bida took it and quickly took out the lighter and helped Zhao Zejun light it first.

Zhao Zejun leaned on the sofa, took a puff of cigarette, and said lightly: "Lao Ren, my career is developing too fast, especially Zeye, starting fast, the speed of the future stall will only be faster, and what is most lacking now is the talent who knows how to do it." I think you're a talent and I want you to help me. As for business outsourcing, I don't consider it for the time being, Jianwu Zeye Square is the first Zeye Plaza, definitely not the last, if it is outsourced every time, my loss is very large, which is equivalent to each Zeye Plaza shop I have to take out a few points to others. As for your proposal......"

Zhao Zejun pointed his finger at the planning book on the table: "I just said that your planning book is not perfect enough, and it is not a joke." To take the simplest example, this one, ask the celebrities to help. What you can invite may be Andy Cheung and Yang Dehua, but I can invite the real Andy Lau, can this effect be the same? I will use my own resources to help you perfectly realize this plan, and in the end, how will the two of us calculate? Obviously, I spent money to hire you to sell, but I still have to use my own resources, and I will worry about helping you. ”

"Mr. Zhao, on the money, we can adopt another model. Ren Bida was ruthless and said: "If you give a guaranteed price, if you can't reach this price, IKEA will make it up to you, and if it is exceeded, it will be considered IKEA's labor." ”

"It's even more unlikely. Zhao Zejun said directly: "No one knows how much Zeye Plaza can sell for in the future, and I can't give this guaranteed price." To be honest, I really give the price, which is not acceptable to you IKEA. ”

Ren Bida is very entangled.

Came to Zeye as the vice president of the department, and followed Zhao Zejun to do it, he was excited.

He and Zhao Zejun have known each other for a long time, and he can see Zhao Zejun's miracles all the way. Not to mention other industries, just the real estate sector, less than a year into the industry, has already blazed a trail, bypassing many strong residential real estate competitors, in southern Jiangsu Province has become a unique well-known enterprise. You know, Zeye Plaza hasn't opened yet.

In terms of the future, a small real estate agency company with a slight reputation in a prefecture-level city cannot be compared with Zeye; in terms of ability, these partners of IKEA are very different from Zhao Zejun.

But he is one of IKEA's partners, and he still has some IKEA shares in hand.

No matter how good someone else's is, it's useless if it's not your own.

Zhao Zejun seemed to see his thoughts and asked: "Lao Ren, how much money can you have in IKEA?"

"Probably a few million. Ren Bida said ominously.

"Millions, millions?" Zhao Zejun asked.

Ren Bida thought for a while: "If you cash it out, it will look like seven million." ”

Zhao Zejun nodded: "You can transfer it to me, and I will give you cash, but I suggest that you sell it directly to other partners." If you come to me, I don't dare to say how much future you will have, but you can give a bottom to the bottom, first, the future of Zeye is rushing to go public, and second, after listing, early employees and executives will hold a certain amount of internal shares. You have been working at IKEA for so many years, you can calculate for yourself, how likely is it that IKEA will be listed, and how many of these housing intermediary companies in southern Jiangsu Province are combined, which are likely to be listed in the future? ”

The corners of Ren Bida's mouth twitched unnaturally, and he struggled fiercely in his heart.