Li Zhe nodded while listening, some people regarded him as something that knew the bad smell of their mouth when they heard chewing gum, while some people directly classified chewing gum as bubble gum.

However, Mr. Zhang's words are based on the "health" effect of chewing gum, which is indeed more unique than other people's creativity.

Now with the development of the economy, most of the Chinese people's requirements for food are not only limited to whether they can fill their stomachs and taste, but also pay more attention to the topic of "health" with sufficient economic strength. And we can start from the direction of "health", please see our creative diagram below. ”

Mr. Zhang saw that several people on the other side were listening carefully, and there was a burst of ecstasy in his heart, which meant that their company's creativity had shaken the other party's idea of directly taking Apocalypse Creativity, as long as he worked hard, it was not impossible to replace him.

Thinking of this, Mr. Zhang's tone became even more subdued, and his speech was very passionate, which made Li Zhe admire. This Mr. Zhang is really a capable person, no wonder he was able to become the director of Guangsheng Advertising Agency in his thirties.

"A woman was eating when her gums suddenly swollen and painful. Then she took out two pills of Yiya chewing gum, and the swollen gums disappeared immediately......"

Before he could finish speaking, Mr. Smith interrupted him: "Mr. Zhang, we are an advertisement for chewing gum, not toothpaste, you have to figure this out." ”

Mr. Zhang's face stiffened, and then Mr. Smith continued: "Your creative direction is very good, the previous Apocalypse Company's ideas are the same as yours, but I am more optimistic about the effect of your advertising, I'm sorry." ”

"I didn't ...... It's fine, and thank you Mr. Smith for taking the time to listen to our ideas. Mr. Zhang was a little embarrassed and returned to the back lonely.

"Doesn't that mean that Guangsheng lost to the Apocalypse?"

"It's a pity, it's in the right direction, but the effect is not too good."

The small chatter made him feel more and more harsh, but this time the door was closed, and he couldn't go out with the team, so he had to stay where he was.

At this time, it was Zhao Yinger's turn to play, and as expected, it was a very qualified cannon fodder, and it took half a minute to explain the idea, but found that the person opposite did not listen carefully at all. I had to solve it quickly and return to the crowd in a huff.

"Here's Muzi Creative Studio."

The secretary then walked up to Mr. Smith and whispered, "Mr. Smith, this is the last one." ”

"Okay, got it." Mr. Smith nodded and began to clean up the things on the table.

Li Zhe was anxious, but he didn't dare to show it on the surface at all, he could only press all his confidence in the USB flash drive in his hand now.

"My creative summary of Yiya chewing gum is "love". According to market analysis, the proportion of people aged 15 to 30 in the consumer group of chewing gum is the highest, accounting for nearly 80%. Middle-aged people have a very low desire to consume chewing gum, and children are generally insulated from chewing gum because of the danger. ”

And this love is something that people of this age want to get or are experiencing, so I regard "love" as the core of creativity. ”

Li Zhe completely entered the role as he spoke, his nervousness and apprehension disappeared, he spoke fluently, and quickly told the core and reasons of his advertising creativity.

With his confident words, Mr. Smith, who was packing his things, stopped and began to listen earnestly.

"In the supermarket, the cashier fell in love with a girl at first sight in front of the shelves of Yiya's chewing gum. In order to accost, he took a bottle of Yiya chewing gum and said to the girl: "This is good for teeth!" ”

Then the girl smiled and took a bottle, and at the end of the checkout, the girl took another box from the convenience shelf at the door. After checking out, the girl took only one of the boxes.

The salesman took it and shouted to the girl, "Your Yiya." ”

The girl smiled and replied, "No, it's your Yiya." ”

At this point, all my creative ideas were over. ”

The room fell silent, and everyone stared at Mr. Smith, waiting for his decision.

Smith was silent, his fingers tapping lightly on the tabletop, making a "click" sound.

"Your idea seems to mention health as well, so why don't you highlight the importance of health?" Smith asked suddenly.

"Because the attribute of tooth benefit is only an accessory to chewing gum, it only needs to be mentioned slightly, and it does not need to be deliberately highlighted, so that it can have a subtle effect. If you deliberately highlight the point of "health", it will seem exaggerated. ”

Li Zhe's three-day homework was not done in vain, he saw the entire planning case from beginning to end, and basically understood all the brilliant parts in it, otherwise he would not dare to come over alone.

"Tell me how you would shoot this advertisement if the tender was given to you."

After Smith finished speaking, there was a small discussion behind him. Smith's question is equivalent to approving Li Zhe's creative plan, and it is under the condition that Tianqi Company has been basically identified before.

This means that Li Zhe's plan has already moved Smith, and Smith is the Yiya company that represents the entire Asia-Pacific region, and at this moment, as long as Li Zhe answers the rest to his satisfaction, it is very likely to replace Apocalypse.

For a while, envious and jealous eyes shot at Li Zhe, but there were still two happy eyes in the crowd. One is Zhao Yinger, she is purely happy for Li Zhe, and the other is Mr. Zhang of Guangsheng.

Tianqi and Guangsheng are opponents, no matter who loses to whom, they will not look good on face, this defeat Mr. Zhang is already ready to go back and be deducted from the bonus, and as a result, a 'Muzi Studio' has a chance to replace Tianqi.

If you really let 'Muzi Studio' succeed in winning this project, you will be scolded at most, after all, Apocalypse also lost.

Thinking of this, Zhang always really hopes that Li Zhe can win this project.

"First of all, my capital budget was 270W, and then the style of the ad had to be small and fresh, which was very good for rendering the atmosphere of love at first sight. The heroine's appearance must be sweet, and the smile must make people feel a heartbeat. Then the boy's appearance must also be medium to high, and he must deduce a feeling of being immersed in love. ”

At this time, Li Zhe opened the PPT in the USB flash drive and showed the picture directly to them.

There is a beautiful picture on each page of PPT, but the faces of the characters are empty, and the focus of each page is explained in the periphery.

Soon the PPT was completed, and Smith was silent for a long time, and everyone present was so angry that he didn't dare to come up with one. Li Zhe is still a confident face on the ground.

Nonsense, can he do anything but pretend to be confident now?

"Young ......"

Smith spoke, and all eyes in the conference room were focused on him.

He smiled: "You managed to impress me, congratulations, you won this bid." ”

Expressions of astonishment, envy, excitement, disbelief, and surprise appeared on the faces of everyone present, who did not expect that this bid would be snatched up by an unknown studio.

"Please wait a minute, wait a minute, and I'll ask the secretary to bring the contract."

Yes! It worked!

Li Zhe couldn't help but show an excited expression, and kept thanking the senior management of Yiya Company.