Chapter 267: Strategic Alliance
Second, the game development department, Chang Qiu is in charge of the opening of "Sword Romance Online", encountering bottlenecks, it is still extremely interesting for the merger of Valve, once the merger, the company's game development team will be stronger, and Valve has a successful "half-live" development experience, which is what they can learn from and learn. At the moment, he also agreed, but like Cui Mingze, the "second shijie" must be dominant.
The third game development department, Minister Wu Gang. Now that the craze of "Plants vs. Zombies" has passed, and the number of online users is only tens of thousands every day, Wu Gang suggested that Lin Feng completely free of charge to attract a little popularity, retain players, and accumulate popularity for the next game. I also deeply agree with this jihua, as for who is dominant, in Wu Gang's view, it must be the "second realm". The "Second Realm" has enough resources and "cloud computing" that the outside world does not have, which is necessary for Valve's "Shijie Wars".
Of course, this merger also made Wu Gang feel a sense of crisis, and the most embarrassing position in the company now is his second game development department. If you don't come up with a casual game, I'm afraid that either he will leave, or someone else will guide you.
The fourth game development department, Cohen, was very supportive of the joining of his old club, so that he could cede the position of the so-called fourth game development director to Gable, and completely spare time to continue working on his "cloud computing". He is a madman, not a power maniac, and it doesn't matter to him what position or money he has. He only cares about whether he can concentrate on his research, and as for the material aspect, he can be decently fed and clothed.
Wu Zhao also strongly agreed with this. In this way, the position of the "second world" in the game industry has expanded from a single online game to a single-player game market. What's more, Valve has also made a name for itself in the computer game industry with "HAL-LIVE", which everyone knows and knows. If you can merge and take your own company as the dominant position, there is no harm to the "second realm".
"Lin Dong, I also agree. But in this way, I'm afraid that the next main direction of our company is this "Shijie War". However, Lin Dong, the acquisition of Sega's hardware development department that you proposed earlier, I am afraid that there will be no more capital. Wu Zhao reminded. After Wu Zhao's financial analysis, the "Second Realm" now has $100 million of capital available for mobilization on its books, and it has just been able to complete the pre-development of "Shijie Wars", and there is no more capital to acquire Sega's hardware development department.
In Wu Zhao's heart, he does not agree with the acquisition of Sega's hardware development department now, and there is no need for the company to enter the home game console market now. This merger of Valve can make the company (mainly Lin Feng) give up this Jihua. However, the final decision is still in Lin Feng's hands. But Wu Zhao believes that Lin Feng must know how to make trade-offs.
After Lin Feng pondered for a while, he nodded in agreement with Wu Zhao's suggestion. (Full format e-book download.)
"Well, then focus on "Shijie Wars". I will acquire the Sega Hardware Development Division in my personal capacity. Lin Feng will never give up this opportunity, thinking about the global market sales share of PSP and NDSL, Lin Feng is very excited, not to mention that the handheld is also the trend of the future.
Wu Zhao was speechless for a while, but he didn't care about it. Anyway, Lin Feng has a lot of money, so he doesn't care about such a little bit. He earned $7.5 in the U.S. stock market and can be tossed with him.
After the adoption of this resolution, all that remains is to negotiate with Gable, how to merge the two companies, the shareholding ratio of the two companies after the merger, and the name of the company. However, Lin Feng naturally didn't care about these cumbersome but sloppy negotiations, and left them all to Wu Zhao to slowly grind with the other party, and he just waited for the signing.
When Wu Zhao and Gable and others were grinding their tongues, Li Zhiyou, Lin Zhizhi, Huang Meixi, Yuan Shayangli, and Liu Yifei filmed an advertising video for Lin Feng's "Phantom" mp3 player.
Of course, the protagonist of the advertisement in the domestic mainland is naturally Liu Yifei. It is not admitted, although Liu Yifei took over the advertising film for the first time, she was generous in front of the camera, and the photographer who served as the shooting praised that she had a natural performance in front of the camera**, and she was a natural actor. These words made Liu Yifei extremely high. She likes to be praised by others for being a good actor, rather than being praised for being beautiful all the time. Beauty is innate, given by her parents, but her acting skills are her own hard practice. There is too much difference between the two.
The content of the advertisement is very simple: an angel is extremely lonely in heaven, although there are blue skies and white clouds, and flowers are blooming, but he is lonely and empty, because there is no music in heaven. The beautiful angel can only force a smile every day, and swing helplessly in the beautiful heaven. When the pink "phantom" falls from the sky and the music wafts out from within, the beautiful angel blooms with a smile that all the flowers in heaven are ashamed of.
Because of Liu Yifei's outstanding performance, which is almost also a true play, this advertising short film called "Enchanting Sentient Beings" was originally expected to be completed in 2 days, but it was completed in less than a day.
Tan Zhi wanted to build momentum, and before the "Phantom" MP3 player went on the market, he used the charm of Liu Yifei and others and the fashionable appearance of the "Phantom" to attract everyone's attention.
In October, this advertising film titled "Enchanting Sentient Beings, Only My Phantom" officially landed on the prime time of major TV stations. This time, Tan Zhi spent a lot of money and smashed 80 million (the company's 100 million working capital) to advertise, not only the major famous TV stations in the country rolled over, but also the major cities were also large posters of Liu Yifei swinging in heaven with the "Phantom" mp3 player. Suddenly, Liu Yifei, a newcomer who is only 1, instantly became famous and was familiar to everyone. (〕
Angelic face, kind smile, slightly shy but confident eyes, and of course, Chinese identity (in fact, Liu Yifei has always been an American citizen), suddenly became the focus of everyone's attention. Of course, there is also the pink "Phantom" mp3 player in Liu Yifei's hand, which is also familiar to everyone.
When everyone inquired, the "Phantom" will be on sale on the 18th, and the goods will be sold in major cities across the country at the same time, and the price will be yuan (32M). With its stylish appearance, reasonable price, and overwhelming advertising, the "Phantom" also appeared in the mouths of various universities and working people overnight.
After the full listing in China on 0/8, the "Phantom" MP3 player will be listed in Asian countries one after another, but it is slightly later than in China. Tan Zhi spent nearly 300 million yuan on Lin Feng, and the goal is to sell .00 million units in mainland China, 2 million units in Asia, and more than 10 million units worldwide within a year. This is not Tan
mouth, but with the quality and price of the "Phantom", it has this qualification. If the shadow is not sold to more than 10 million, I am afraid that Lin Feng will lose his life.
After all, a "Phantom" MP3 player (32M) is sold for RMB in the market, and the gross profit is only 12 yuan. Selling 10 million units will only make 100 million yuan, which will also include various other expenses such as taxes and advertising investment, if it is calculated as a net profit, I am afraid that it can only ensure that the company does not lose money. Fortunately, Lin Feng's initial interest was not the profit from the sale of "Phantom", but the subsequent mp3 song download fee.
However, the only thing that made Lin Feng depressed was that Tan Zhi invited Liu Yifei, Li Zhiyou and others to shoot advertisements, although they all belong to their own company's artists, but their own Lin Technology Co., Ltd. also has to pay a lot of endorsement fees, and this endorsement fee has 50% of the children's share, and the rest is obtained by the "second world", which is actually given to himself (of course, Lin Feng only owns 67% of the profit). It's really weird to feel like you're giving yourself money, isn't it just the left hand out and the right hand in. However, this also proves that Lin Feng's company has begun to formalize and there is no financial chaos.
When Liu Yifei became famous in China, Ma Huateng flew from Shenzhen to Shanghai on the afternoon of 1.
"Lin Dong, congratulations, this 'Phantom' mp3 player seems to be selling well again!" When Ma Huateng came, he received Tan Zhi's advertising contract, and Tencent will prepare to promote it on QOO and the portal, and Liu Yifei's large posters have begun to be posted on the street.
"Hehe, it's a pure loss of money. Lin Feng said with a smile. In terms of the cost of "Phantom", it is indeed a money-losing product.
The two exchanged pleasantries a little and went straight to the Lord.
Regarding this instant voice chat software, Lin Feng's requirements are only one point, clear, and must ensure that the call is smooth. Of course, it must be able to talk to multiple parties at the same time and speak freely, after all, this is suitable for team operations.
Ma Huateng has no opinion on this, which is within his company's jishu ability. What he cares about is the responsibilities and obligations of both parties, and of course, the subsequent distribution of benefits.
This was another grinding bargain, but fortunately, Lin Feng was also one of Tencent's shareholders, and Ma Huateng was not a pedantic person, and soon the two reached an agreement and held a press conference in the evening.
Lin Feng and Pony Ma have reached a strategic alliance agreement, and all games in the "Second Realm" will support the voice chat tool launched by Tencent. All players don't need to download this voice chat tool separately, they just need to upgrade to the latest version (which supports voice chat). However, in order to ensure the quality and smoothness of the call, Tencent will give priority to the players of the "second world" to provide this instant voice messaging service. Tencent will be solely responsible for all costs and expenses incurred.
Of course, the obligation of the "second world" is to add plug-ins to the game that screen masks other chat tools to ensure the sole legitimacy of Tencent's chat tools. (This is also an implicit provision in the contract, not to publicize it to the outside world, so as not to be sued by other companies for illegal monopoly.) But wasn't that true of Win-Tel (an alliance between Microsoft and Intel) back then? This is not a secret in the industry, it is an open secret. )
As for the possible benefits of this voice chat tool in the future, Tencent will have 70% of the profits, and the "second world" will have 30% of the profits.
As soon as the news was released, it immediately caused a sensation. This is good news for all domestic players, who can enjoy the voice chat service without having to download additional software.
For players from other countries abroad and Asia, especially for Japanese players, the complaints are very big. This meant they had to accept Tencent's software, unless they didn't play Counter-Strike Online.
But on the first day of the server, although the Japanese players ranked second, they were stabilized by the Chinese players, which made them convinced. What's more, "Counter-Strike Online" is really good, although there are no twists and turns in the plot, there are no high-quality graphics, concise graphics and refreshing operation, as well as a gripping rhythm, which brings a breath of fresh air to RPGG gamers who have been indulging in Japan. I believe that in a short period of time, Japanese players will enjoy this game more.
What's more, this game is an Asian interconnection, and there are rankings of players from all over the world, and Japanese players who are very proud of themselves will not give up easily, even if they give up to become the first, they will quit after making an arrogant declaration.
As for South Korea and Taiwan, it doesn't matter, it's downloaded anyway. Ma Huateng also took the opportunity to launch Tencent's Korean and Japanese versions, as well as traditional Chinese versions. It can be regarded as Ma Huateng's wish, and Tencent finally went abroad and entered the Shijie stage. Although its global market share is still small, with the rise of the "second world", Ma believes that Tencent will also be able to move towards becoming the world's number one chat tool. (Although Tencent is the first in user registration, Tencent is not as good as ICQ in terms of shijie influence.) After all, the other party covers the whole world, and Tencent only covers Chinese mainland. )
Regarding the strategic alliance between Tencent and the "Second Realm", other domestic online game companies did not pay much attention to it except for frowning slightly. Anyway, they don't cooperate with Tencent, and players will naturally use O to communicate. But this voice chat tool is really good, there is more than one voice chat tool in China, and they are too lazy to find Tencent to get a piece of the pie. When the time comes, players who want to mess with it will naturally try to download the software, so why bother with that.
Although the strategic alliance between Tencent and "Second Shijie" only slightly surprised these domestic netizen companies, the next news of "Second Realm" not only surprised them, but even caused a sensation in the global computer game industry, and naturally attracted crazy welcome from Chinese players.
This news is the merger of the world-famous Valve company for the development of "Second World" and the two games "Half-Live" and "Counter-Strike". Yes, not cooperation, but merger, and merger, and merger based on the "Second Realm".
A Chinese game company that has only been established for less than 2 years has swallowed up Valve, which is famous in the computer game industry, and it is definitely the biggest news in the computer game industry this year.
The global gaming community is in an uproar!
(Update time: Generally one chapter is updated at noon, and two more chapters are updated before 8 o'clock in the evening, and three more are updated every day.) If you don't change it at noon, three chapters will be changed at the same time in the evening!) (read!)