On this day, Lin Jiaying stumbled and limped his fat body and got out of the car and ran towards Liu Wei's company. Pen Fun Pavilion wWw. ｂiquge。 ｉｎfo

This Lin Jiaying is quite fat, and everyone felt that the ground shook a little bit when he ran.

Everyone looked at Lin Jiaying in surprise.

Lin Jiaying ran into the company, did not stop, and continued to run towards Liu Wei's office.

At this moment, Liu Wei is preparing to play "Cat and Mouse" in his mind, and then think about how to write the script!

At that moment, only a loud sound of the door opening was heard.

Liu Wei thought what was the situation, so he quickly raised his eyes to take a look, and saw that the person who pushed the door in was Lin Jiaying, who was out of breath and had just run in.

"Liu Xiansen, puppets, puppets, hair, hair!" Lin Jiaying gasped tightly, and excitedly held on to the door frame, shouting to Liu Wei!

Seeing this, Liu Wei hurriedly, got up and poured a glass of water for Lin Jiaying, waved his hand, and said to Lin Jiaying: "You, don't worry, drink saliva and speak slowly!"

Lin Jiaying entered the office and sat on the sofa in the office, took the water brought by Liu Wei, drank it all, and then said: "Liu Xiansen, let's send it, Transformers are selling well!"

Liu Wei nodded, his face was also full of surprise, and said, "You can quickly say the specific situation!"

"Liu Xiansen, we have made one million Transformers this time, including 100,000 high-end products, 200,000 mid-range products, and 700,000 low-end products. Now the prices of low-end products have all been sold! Liu Xiansen, let's send it!"

When Liu Wei heard this, he was overjoyed, this can be described as a good start, Liu Wei hurriedly continued to say to Lin Jiaying: "Keep talking, keep talking!"

"The price of low-end products we give to dealers is 151 pieces, and the suggested retail price is 198 yuan. Now that all of them have been sold, the current turnover of our products is more than 10 million!"

When Liu Wei heard this, he got up, laughed and said, "Great, great! Now the money for making future animations is available!"

Lin Jiaying was naturally overjoyed when he saw Liu Wei like this!

Then, Liu Wei calmed down from the joy, frowned at Lin Jiaying and said, "I just heard you say that all we sell are low-end products?

As soon as Liu Wei said this, Lin Jiaying frowned and said: "Alas, I don't know if there was a mistake in the stepped pricing system back then, when I heard that the price of our high-end products was so high, they didn't even want any of them!"

When Liu Wei heard this, he glared and asked, "Why is the price not high, how can the price of the high-end 598 and the mid-range 358 be considered high!"

"Alas, they don't want it! It's still piled up in the factory!" Lin Jiaying said with a frown.

When Liu Wei heard this, he got up and said to Lin Jiaying: "You tell me about the specific situation." ”

"Speaking of which, this time our product distributors will also rely on the old relationship with the previous grandfather. As soon as I heard that the ex-factory price of our products was one hundred and fifty, one by one, I didn't want it. It is also a puppet on the spot, first ship and then pay, and pull it back if it can't be sold, so everyone reluctantly goes to distribute the goods!

But no one wants any of those high-end and mid-range products, no matter what they say, they don't agree, no, it's still pressed in the factory!"

When Liu Wei heard this, he frowned and said, "What now?"

"Now, now they have all paid for it, and they are all urging to ask for the goods! But they don't want high-end products!" Lin Jiaying replied.

Liu Wei got up and stood up, pacing around the office, thinking.

After a while, he stood still and said to Lin Jiaying: "Jiaying, our products have to raise prices!"

When Lin Jiaying heard this, his body was shocked, and he quickly got up, stared at Liu Wei with a look of disbelief and asked, "What?

Liu Wei smiled and waved his hand and said: "You sit down first, calm down, listen to me, we sell high-end products not only toys, but also scarcity!"

When Lin Jiaying heard this, he said to Liu Wei with a puzzled face: "Scarcity?

Liu Wei also sat down by the way, and said to Lin Jiaying: "Let me tell you this, why do you say those antiques are expensive?"

Lin Jiaying opened his mouth and said: "That natural thing is rare and expensive, my grandfather was ...... back then You mean ......"

As she spoke, Lin Jiaying seemed to realize something, and looked at Liu Wei in surprise.

Liu Wei looked determined, slapped the table and said: "That's right, we are going to sell our products as antiques and collections this time!"

"Liu Xiansen, you continue!" Lin Jiaying nodded and said to Liu Wei.

Liu Wei explained to Lin Jiaying while gesturing: "If you tell the dealer like this, just say that this high-end product and mid-range product are limited editions, and you will make such a batch of products, and you will not do it again in the future, and there will be no more in the future."

Let them pay attention to highlight the scarcity of our high-end products when selling, and position our high-end products as limited editions!

Let people who buy our high-end products realize that they are not just buying a toy, but also a collection!

Let them appreciate the scarcity and non-renewability of this product!

In layman's terms, it is to sell our products as antiques!"

Lin Jiaying glared and said, "Lin Xiansen, the routine, the whole routine!

Liu Wei smiled slightly and said to Lin Jiaying: "That's right, it seems that you are in the jewelry industry, and you really know about the biggest marketing scam of the diamond century!"

"A diamond is eternal, a diamond lasts forever!"

It is an advertising slogan of De Beers, the world's largest diamond supplier.

Because of this sentence, there is such a formula: diamond = beautiful + eternal, and love = beautiful + eternal, so diamond = love.

It's ridiculous, it's that ridiculous!

Diamonds were first discovered because of their scarcity combined with sparkling properties and for a long time only a royal and aristocratic ornament to show off their wealth.

Therefore, it is worth quite a lot.

However, all this changed with the miraculous discovery of a diamond mine in South Africa in the second half of the 19th century!

This diamond mine produces tens of millions of carats!

This discovery made those businessmen who invested in diamonds completely confused, knowing that if these diamonds entered the market, the value of diamonds would be greatly reduced, and even could not be sold at the price of cabbage, who would regard them as luxury goods?

That's when a genius scammer was born, and this scammer has continued the diamond, the biggest marketing scam in the twenty-first world, to the present day!

This liar is called Rhodes, and the famous De Beers company officially founded him!

After the emergence of the diamond mine in South Africa, De Beers bought the entire diamond mine with all its might, carefully controlled the output of diamonds, and monopolized the entire diamond supply market!

However, despite this, diamonds will eventually be shipped, and as the number of diamonds increases, if the people who bought the diamonds do not want them anymore and sell them, the price system of diamonds will still collapse!

However, diamonds are not consumables such as food, on the contrary, diamonds are the hardest thing in the world, and the hardest drill bits need to be inlaid with this thing!

Therefore, it can be said that it is not difficult at all if you do not want to sell it!

But for De Beers, if diamonds can be retraded, it will be catastrophic for the company!

If De Beers wants to stabilize the price of diamonds, it has to let consumers buy it, and then not let them sell it!

But how is this possible? But the powerful De Beers company did just that!

The solution to this super puzzle has given birth to the world's most shameless combination, which is to combine love and diamonds tightly!

Now, we can understand why, there was that formula before, it was all the result of propaganda!

After that, De Beers' decision-makers began to spend huge amounts of money on advertising to create what is known as a diamond culture.

Claiming that a hard diamond symbolizes unswerving love, and only a diamond is an acceptable engagement gift for you!

Through various means of publicity, we carry out overwhelming advertising to strengthen the connection between diamonds and love.

All these advertising dollars have become the light of the blind diamond ring on the bride's hand on the wedding photo!

In 1950, Desbill put forward the classic advertising slogan: "Diamonds are eternal, one is forever!"

This advertising slogan is a big killer!

First, men think that only bigger and more beautiful diamonds can express the strongest love, you know, whether male or female in love, IQ is basically equal to zero, what can not be done for women?

Second, women think that diamonds are a necessity for courtship, but if they don't even have diamonds when they propose? Will women think that you don't have diamonds, and you are embarrassed to say that you love me? For the sake of our loyal love, you are not willing to spend this money, and you still have the face to say that you love me?

Third, the diamond represents eternal love, you take it out and sell it, you are blaspheming the blasphemy of loyal love! Even if you want to sell, you can't sell it, because for the person who buys a diamond ring, expressing his pure love is the most important, a second-hand diamond ring, the original owner's love, not between "us"!

However, will marketing stop there?

No, in the 80s, a much larger diamond mine was discovered before the collapse of the Furry Bear Empire!

However, has the price of diamonds gone down?

No!

Marketing continues, this time they changed their marketing strategy, emphasizing that although the diamond is small, but it still represents noble love, in order to maintain the price of the diamond, the diamond supplier began to concoct a large number of Hangyue standards, what clarity 4C, what carats represent what, is a person will be fooled by the service staff to be lame!

After that, diamonds conquered not only the wealthy class, but also the lower class, the big ones were sold to the rich, and the broken ones were sold to the poor!