Yang Shilei returned to the stone nest and called Li Wanling and Qi Mei to have a meeting together to straighten out the recent work.

When the meeting ended, he happened to receive a call from Professor Yang Ziqi, asking him to pick her up from school at half past 5 and go to a temporary reunion of old classmates in the evening, and he agreed to come down.

I just came back from Dalian, and I can't rest, and I have to socialize again.

Yang Shilei could only call Chen Mubai and cancel the meeting: "I'm sorry, I don't have time to eat with your mother tonight." The teacher called me because it was related to the design contest that was about to start. ”

Chen Mubai was studying in the library, moved to a quiet corner to answer the phone, and whispered: "It's okay, my mother met you every day before, and it's not that I don't know each other, let's come to Japan for a long time." ”

Hanging up the phone, Yang Shilei looked at the time there was still an hour to go out, he locked the door, turned on the computer, clicked on my computer, tools, folder options, viewed, and displayed hidden files.

Then open the E disk,System backup,Program,Follow a few layers of messy software names,Finally find a video file called """",Enter the unlock password,Start to enjoy it。

A burst of dynamic music sounded, and a serious catwalk video was broadcast.

was thought crooked, Yang Shilei watched the video while carefully checking the drawings at hand again, and carefully combed through the clothing samples and video objects.

People are disguising small movies as learning materials, he is disguising formal learning materials as small movies, and encrypting them, just a few women around him, such as Wang Rong and Chen Mubai, are afraid that the two of them will be chaotic and aware of these.

Well, if you see this kind of file name, I'm afraid no woman is embarrassed to click on it, right?

Besides, Yang Shilei is such a serious person, he is surrounded by beautiful women, how can he need to use a small movie to vent? There is a Mi Lu classmate waiting for him outside, right?

He attaches so much importance to this set of drawings for the National Fashion Design Newcomer Competition.

The competition is hosted by the China Fashion Designers Association, which finds different sponsors every year to sponsor the title, provide prizes, appearance fees for a number of various mentors, training fees for the winners, and so on.

Last year, it was named after a women's clothing company called "Qili", and this year it was replaced by Joeone.

JOEONE focuses on the mid-to-high-end route of men's wear, known as "the first brand of Chinese trousers", but now I dare not say so, its glory period is from 2000 to 2005, in recent years it has been a little weak, and the opponents have grown up one by one.

For example, Jinba men's wear, the only Chinese men's wear brand selected for the Louvre, focuses on business casual, jackets are very good, and they are the fierce rivals of JOEONE in terms of fame and turnover.

The marketing of Jinba men's clothing has done a particularly good job, and last year it was changed to a 4A advertising company in Zhongjing, and a 15-second advertisement placed on CCTV was praised by countless people.

Yang Shilei remembered this incident, turned off the video of "The Most Brutal Man and the Beast", searched on the Internet, and soon saw this advertisement.

Two childhood sweethearts, two good friends who have no guesses meet, one is wearing a suit and leather shoes, and the other is wearing a handsome jacket, both of which are Jinba clothes, look at each other and smile, and start to say goodbye.

"Leaving tomorrow?"

"Don't worry, I haven't lost since I was a child. ”

"There's yours. ”

Seeing that Jiyou agreed to leave by himself, the man in the jacket stood on a high place and shouted at the world outside the window: "If I don't mess up, I won't come back!"

In the next second, he wore a Jinba jacket, clenched his hands into fists, said goodbye to everyone who knew him, and turned to blend in with the surging crowd.

At this time, the voiceover: "A man like you, Jinba menswear, focusing on jackets for 28 years." ”

Super cool advertising, at least in this era, is still very emotional, and should be able to resonate with most men who are struggling, this is the man who is truly responsible, and has the courage to challenge his true feelings.

"It's much more compelling than your advertising slogan for the Louvre in Paris!"

Yang Shilei muttered, propped himself on the table with one hand, and his thoughts flew away.

He is the image spokesperson of Carbine, and he is going to go to European Fashion Week with Mr. Carbin and Mr. Zhao this autumn, can he do something in men's clothing advertising? He will shoot a few better men's clothing advertisements, it should be no problem, right?

Think a little further, and I'll talk about this later.

Let's talk about Joeone, in addition to Jinba men's clothing is its opponent, there is also a Qipai men's clothing with a market value of nearly 2 billion yuan, and the international kung fu superstar Li Lianjie is its image spokesperson.

The advertisement of the seven brand was also searched by Yang Shilei, basically Li Lianjie was performing alone, he was boxing under the white snow of the needle pine, which is called "the cold of the year, knowing the wind and bones", boxing under the red plum branches, this is called "Ling Han, open alone", boxing under the bamboo forest, this is called "knotty, unyielding".

"Life, like a battle, to change your fate, first change yourself, men, you should be ruthless to yourself, seven brand men's clothing!"

Li Lianjie's boxing action is crazy and cool, this is naturally needless to say, people are positioned like this, this is the selling point, men are sleepy and tired, just come to boxing.

In addition, there are competitors, Seven Wolves, Lilang, Caizi, Prince Dragon, and Tiger Capital......

There are too many powerful men's clothing, it is simply a wolf dispute, and the domestic men's clothing market is bloody and miserable.

JOEONE is very awesome a few years ago, but the chief designer died of illness, the deputy was poached by competitors, and the apprentice could not support the beam in a short period of time, since 06, JOEONE began to go downhill, they are eyeing the National Fashion Design Newcomer Competition, and they are also drunkards who do not mean to drink, because they are in urgent need of fresh blood from designers.

At 4:45, Yang Shilei drove to pick up Professor Yang Ziqi, who was in his 60s and still insisted on the front line of education, giving the students of Beifu the course "Chinese Fashion Art and Trends", a big class of several classes.

After class, the seniors walked out of the door and saw Yang Shilei waiting, and they were all happy.

"Hello junior~~"

"Yang Shilei sign me a name~~"

"Is there a parking space for the four-stone design? I want to get in the car, coach!"

People passing by were joking, Yang Shilei knew some and some didn't, and they all greeted everyone with a smile.

Professor Yang walked out with an old-fashioned leatherette briefcase and looked at him: "Quite popular, young man." ”

"Alas, alas, I'll get you the bag. ”

Yang Shilei hurriedly stepped forward to carry his bag, and the little attendant was very well-behaved, opening the road in front, helping her old man open the car door, and carefully helping her up.

"Today's class reunion is a group of old people who studied in Paris and studied fashion design, many of whom are famous in the industry, some are full of books, some are in high positions, and some are big bosses, with assets of hundreds of millions, and a large factory with thousands of people, and the scenery is infinite. ”