Since its establishment more than half a year ago, Weibo has carried out a series of head-on collisions with Blog China. Pen? Interesting? Pavilion wWw. ｂiquge。 On the one hand, Sina, one of the three major portals that has established its hegemony on the Internet, and on the other hand, it is Zelianke, which is rising rapidly on the Internet and is extremely sharp.

The whole Internet is filled with the smell of gunpowder.

It's called 'The Battle of Double Bo'.

After the Jia Junpeng incident, the battle of Shuangbo finally had a temporary result.

The newly established Weibo has comprehensively surpassed the blog in terms of the number of registrants, the average number of daily posts, and the number of daily active users.

There are not too many overtakes, and it seems that the two sides are still on the same level as before.

It's just that Weibo used to lag behind, and now it is blogs that lag behind.

According to common sense, since Weibo can have a chance to surpass, it seems that the future blog China will also have a chance to surpass.

But this is not the case!

Judging from the current data growth momentum of both sides, Weibo's suppression of blogs is not an accidental phenomenon in a short period of time, let alone an occasional 'flash of inspiration' in the Jia Junpeng incident.

In terms of various basic data, although Weibo's lead is limited, in terms of growth rate and growth rate, which represent the future trend of data, Weibo's lead is very large, exceeding that of blogs by a whole order of magnitude!

In other words, if there are no major surprises, the gap between the two sides will grow bigger and bigger over time!

Before and during the competition between Weibo and blogs, experts and media from all walks of life have analyzed and predicted, but except for a very small number of top blogs or Weibo minorities, the vast majority of experts have maintained a neutral attitude;

After the results came out, public opinion turned one-sided.

The upright competition between microblogs and blogs is a rich and colorful stroke that can be written into the history of Internet development.

The computer newspaper published again.

"Strictly speaking, the failure of this blog China is really helpless and aggrieved.

From a strategic point of view, after the merger of Blog China into Sina, there has not been any major deviation, on the contrary, with the support of Sina's strong financial resources, Blog China has more confidence. Everyone knows that Zhao Zejun is a big man and a big hand, and in his hands, Blogging China can only be regarded as a relatively important aspect at best, and the support he has received is not as much as in the later stage......

From the detailed analysis of the technical level, Sina's seizure of power, personnel, relocation, and propaganda, a set of combination punches, played impeccably, and can be called a textbook classic......

On the other hand, looking at the Weibo led by Zhao Zejun, although it is also excellent, in all fairness, subjectively speaking, it does not necessarily do better than Sina......"

So the question is, why did Weibo win, and it was an overwhelming win?

In fact, this question has been answered in the previous discussion on why Jia Junpeng became popular on the blog.

What is most needed by the Internet?

Empathy, communication, loneliness, and everyone's participation.

Of course, there are also services and tools, such as Baidu, which is a company that purely provides high-quality information services.

But blogs and microblogs are obviously another matter, whoever can get more people involved, so that more netizens can find their own sense of existence in the Internet, who can succeed and dominate.

The model of the blog is centered on the more professional 'bloggers', a group of followers, around the blog post to comment, highlighting a small number of elites.

On Weibo, everyone is their own central point, connecting with other people and finding a presence for all Internet users.

Students, workers, office white-collar workers, government units, industry elites, celebrities, men and women, young and old, people from all walks of life, are all independent initiators@and inheritance@ subjects.

One is to serve the so-called elite, and the other is to serve all people.

In the current Internet, it is clear which is better and which is inferior.

Weibo's success is not because Zhao Zejun's operational ability is stronger, not because Weibo's investment is greater, and not because of unspeakable reasons such as luck.

It is Weibo, which more accurately grasps the pulse of the times, leads the blog from the dimension, and reduces its dimensionality!

A squad of modern soldiers in the 20th century armed with semi-automatic rifles, against a platoon of 19th-century soldiers who are still using arquebuses and sabers, who loses and who wins?!

At that time, the blog stood on the cusp of the times and moved with the times, so it achieved twice the result with half the effort and achieved great success.

Feng Shui takes turns, and now it is Weibo that follows the trend, so in a situation where the two sides seem to be evenly matched, Weibo can suppress the blog smoothly with the help of God.

This is the power of the general trend.

In the last paragraph of the article, Zhao Zejun was mentioned again.

"The tide of history is mighty, those who go along with it prosper, and those who go against it die!

Looking at Zhao Zejun, the young head of the Zezi department, since his debut, he has been invincible all the way, and he can achieve amazing achievements every time he makes a move. If you take a closer look at his upbringing, you will find that his business acumen and methods, although superb, are not entirely impeccable, and sometimes there are even some immaturity that match his age. But......

However, he has an amazing talent, an amazing sense of smell, and every time, he can accurately grasp the trend of the future!

People with this kind of talent may not necessarily become the world's top figures, but any world's top entrepreneurs and politicians must have this talent to a greater or lesser extent.

Southern Jiangsu Province is Zhao Zejun's geographical advantage; The ever-maturing business means are his people and people; And this grasp of the future trend has brought him time.

The success of Weibo, the success of the Zezi system, and the success of Zhao Zejun himself are by no means accidental, and they will not come here!

The time and place are favorable, and the three talents are complete, just ask, who can stop it? ”

History is written by successful people, and history is willing to sing praises for successful people.

In the nascent stage of Weibo, the report of the computer newspaper about Weibo becoming a future trend did not receive much attention;

After Weibo took the lead in an all-round way, this "Three Talents Gathering at the Top" quickly appeared on the main pages of major networks, financial and news media.

"I'll go, and he directly said that I'm a traverser, and I can grasp the prophet." After reading this report, Zhao Zejun felt a sense of 'bosom friend'.

A few years ago, he might have been a little worried, afraid of being suspected of being a traverser.

But now, there is no such worry, and with this article at the bottom, he can even joke in public that he is a prophet.

For example, in an interview with NetEase last week, the reporter asked him why he succeeded every time and whether there was any exclusive secret? Lao Zhao said with a big 'joke' that in online novels now, it is popular to travel around, and he may be a person who travels back from the future.

To tell the truth, no one believes it.

People will only believe what they see with their eyes, what they hear with their ears, and what is actually good in front of them.

For example, after Weibo took the lead in data and public opinion, more and more units, companies, and individuals came to Weibo for cooperation.

In the past, almost all the government units that cooperated with them shifted their focus to Weibo, and most of the government units that newly opened official media would also choose Weibo;

More than 60% of the companies that have cooperated with Weibo continue to cooperate.

The remaining 40% or so is not unwilling to cooperate. The limelight of the financial crisis has not yet passed, and a large number of small and medium-sized enterprises have been in crisis or even closed down.

It can be seen that the financial crisis has a great impact on the market, and in turn, it can be seen how rare it is that Weibo can rise in the financial crisis, and the stock price of Zeyue Chinese Network is flat in the financial crisis.

All kinds of film and television and entertainment stars have settled in Weibo. These people are the most good at looking at the direction of the wind, where there are more fans, they will go, where they go, and where they will bring more fans.

At the same time, Weibo also became popular with a group of grassroots stars.

In addition to these, the former 'old partners' have also been found back one after another.

SoftBank and Yahoo, the two major shareholders who were originally in the blog China, second only to Zhao Zejun, found him again.

"Mr. Zhao, I am sincerely convinced by your achievements and convey to you Mr. Masayoshi Son's greetings. If you have time, Mr. Son would like to come and pay you a visit. ”

Nanben is still that Nanben, whether it is friend or foe, asking for others, or normal cooperation, his posture is meticulous, the etiquette tone is impeccable, and it fully shows what it means to be professional.

Zhao Zejun is hostile to Japan in his bones, which is probably a habit formed by the education and information received by his generation since childhood.

But he also has to admit that this country, in many ways, has indeed changed from learning from the world to being worth learning from the world.

Yahoo China's foreigners still have that 'friend' tone.

"God has worked miracles again, Zhao, do you know, your name has spread to Silicon Valley, I have heard more than once about the legend of the Son of the East, and I am proud to tell them that this Son of the Orient who has repeatedly created miracles is Zhao whom I met in China, and we are very good friends."

Whether it's a polite Japanese or a familiar American who 'we're all friends,' their intentions are the same.

I hope to take a stake in Weibo, or, when Weibo raises funds in the future, I can get an admission ticket.

According to the current development momentum of Weibo, Blog China has lost badly this time, and their major shareholders are very depressed and hope to make up for it from Weibo.

"I'm not a person who thinks about old evils, and your previous behavior was not evil, but a very reasonable and rational choice."

Zhao Zejun raised a finger and shook it, said very easily, and then changed his words: "However, this shows me that your trust in me is not high enough, at least not as high as I hope." After the blog China incident, I will seriously consider Weibo's future financing plan, and I will never make the same mistake again. ”

The two couldn't help but want to curse in their hearts.

Mistake?!

Can this be called an error?

Well, it did force you away at first, but you weren't 'forced to leave', how could there be today's Weibo?

If this is a mistake, then let this mistake, repeated 10,000 times, happen to us every day!