After deciding to introduce dried abalone to the market as a new product for the Spring Festival, Xiao Ping immediately began to act intensively. With less than a month to go until the Spring Festival, we must hurry up if we want to get dried abalone on the market in time and create a sensation.

Like two heads or even a large head of the best reticulated abalone, even more precious than the white truffle. It is best to sell such precious ingredients at auction. First, the auction can attract more attention, and secondly, it can also bring more income to Xiao Ping. On the question of where to hold the auction, Xiao Ping also carefully considered it, and finally decided to put the auction in Hong Kong.

After all, the consumption level in Hong Kong is relatively high, and abalone there is more likely to sell at a high price. Moreover, Hong Kong itself is a distribution center for the best abalone, and many merchants will buy and sell high-quality abalone on Hong Kong Island. In addition, Xiao Ping now has some contacts on Hong Kong Island, and things like advertising and finding auction venues will be much more convenient, which are essential conditions for a successful auction.

As a man of action, Xiao Ping flew to Hong Kong as soon as he decided where the auction would take place. He was joined in Hong Kong by a senior staff member of Ms. Zhang's advertising agency.

In line with the principle of "fertile water does not flow into outsiders' fields", Xiao Ping handed over all the publicity matters of this auction to Zhang Yuxin's advertising company. Xiao Ping didn't ask Zhang Yuxin to help take advantage of her at that time, but signed a contract with the other party to pay for the advertisement.

However, in Zhang Yuxin's opinion, it doesn't matter whether she makes money or not, the key is that Xiao Ping trusts herself, which is what really makes her happy. Originally, Zhang Yuxin planned to fly to Hong Kong with Xiao Ping. personally helped him deal with this publicity campaign, so that the two of them could also spend more time alone. However, the Spring Festival is approaching. Zhang Yuxin herself also has a lot of partners to greet, and she really can't pull away. So I can only reluctantly give up this opportunity to my subordinates.

The staff member sent to Hong Kong by Zhang Yuxin is named Zhang Yan, who is the creative director of Xinya advertising agency. Although in his opinion, this business is not a big deal, and there is no need for him, the creative director, to do it himself, but after all, this is a decision made by the company's boss himself, so he does not dare to be negligent.

Although the time was pressing, Zhang Yan and his colleagues in the Hong Kong branch worked overtime continuously, rushed out several publicity ideas, and then took them to Xiao Ping for a look.

Zhang Yuxin's Xinya advertising company is ranked among the best in the province, and its business scope also includes Shencheng and Hong Kong Island. It is also a first-class advertising company in China. To be able to serve as a creative director in such a medium-sized company, Zhang Yan's standard is naturally very high. Xiao Ping was satisfied with several of his ideas, and finally chose the most eye-catching clapper and said: "Just use this set, this set is the most shocking." ”

Xiao Ping's choice is also the idea that Zhang Yan is most satisfied with, which makes his perception of Xiao Ping a little better. But even so, Zhang Yan couldn't help but remind Xiao Ping: "Mr. Xiao, it's almost the Spring Festival now, and the propaganda war will start soon." I'm worried that all the media placements have already been booked, and our creativity is no matter how good it is. No platform is also equal to zero. ”

Of course, Xiao Ping knew that Zhang Yan's worries were not unreasonable. However, he was full of confidence in this, and just smiled at Zhang Yan and said: "You don't have to worry about this, bring the creativity and copywriting of the advertisement." Come with me and meet with the media, and hopefully see our advertisements in the newspapers and on TV around the weekend. ”

Seeing that Xiao Ping said it easily, Zhang Yan couldn't help but secretly slander: "It's so easy to say." It's as if the newspaper and TV station were run by your family, what a layman!"

It is not unreasonable for Zhang Yan to think so. Whether it's an advertisement on TV or in a newspaper, it needs to be scheduled. Especially as the Chinese New Year approaches. It's almost impossible to improvise an ad like Xiao Ping's.

However, when Zhang Yan took all the information related to advertising and ran a few media outlets with Xiao Ping, he was completely stunned by Xiao Ping's treatment.

Whether the other party is a TV station or a newspaper, they are very polite to Xiao Ping. The bosses of the advertising departments of several media outlets personally met with Xiao Ping, and they all said that there was no problem with his request to advertise as soon as possible. One newspaper even made it clear that it would remove the advertisement that had already been set and let Xiao Ping's advertisement go first.

Zhang Yan had never seen such a situation before, and he finally understood that Xiao Ping's connections on Hong Kong Island were so extensive, no wonder the boss would send himself to follow up on this business. It's just that Zhang Yan's speculation is still a little different from the truth on this point, if he knows that the real reason why the boss of Lu Dao attaches so much importance to Xiao Ping is because the two have a very close relationship, he will definitely be even more surprised.

Of course, Zhang Yan didn't know about it, and when he was working overtime to design and promote ideas, Xiao Ping also visited several of his acquaintances in Hong Kong. In addition to Ye Dexiang, he also visited the chairman of the Jockey Club, Shen Changshan, and members Li Yun and Cao Hongda, all of whom promised to help Xiao Ping clear up relations with the media.

These people are all very influential on Hong Kong Island, and since they spoke, the media had to give some face, so there was this scene that Zhang Yan saw.

As for the advertisements that were taken down by a newspaper, they were originally placed by Ye Dexiang's company. Since Xiao Ping was anxious to promote his abalone auction, Ye Dexiang naturally gave him the advertising space of his company.

Just four days after Xiao Ping and Zhang Yan met with major media outlets, two newspapers with a large sales volume on Hong Kong Island ran advertisements for the abalone auction on their entire pages. In the clear water, two huge abalone are crawling on the reef, and there are eye-catching big words below the advertisement: It is difficult to buy two abalones, there are hundreds of excellent two-headed abalones, and dozens of abalones, I don't know who is willing to buy them with a thousand gold?

Zhang Yan's creativity is truly eye-catching, and no one will miss such a striking advertisement. The same advertisement appeared in newspapers for several days, and later even a television version appeared. Except for those who don't watch TV or read newspapers at all, almost everyone knows that there is such an advertisement.

Perhaps for ordinary citizens on Hong Kong Island, this advertisement is just adding some conversation to their after-dinner meal. Although many people know that "it is difficult to buy two abalones for a thousand dollars", they also have an understanding of the value of the best abalone. But after all, treasures like the two-headed abalone are too far away from their lives, and even if they want to pay attention to them, they don't have the strength.

For others, however, it's hard not to pay attention to the ad. Among the people who followed the ad were the owners and chefs of Hong Kong's major seafood restaurants, the heads of high-end seafood shops, the managers of famous food sales groups, and even the famous gourmets who had money and status.

For these people, this advertisement is tantamount to a thunderclap on the ground, which really scares them. In the whole year of last year, there were only more than 30 excellent two-headed abalone in the entire Hong Kong Island market. The so-called "hard to buy two abalones" is not just talking, it is true!

Many famous restaurants and hotels will regard the best two-headed abalone as the treasure of the town. These superb two-headed abalone are a symbol of the grade of these restaurants and hotels, and generally speaking, they will never be sold.

As for the best abalone, it is almost completely extinct. At least in the last three years, there has been no new premium abalone on the market.

But now some people advertise that they have hundreds of two-headed abalone and dozens of one-headed abalones in their hands, which is simply like a fantasy. Most people's first instinct is that someone must be joking. But who would be so bored and spend so much money advertising on TV and newspapers to joke with the masses in this way?

Just when many insiders were talking about this ad, the content of the ad changed again. There is a specific explanation in the advertisement, so that everyone knows who is advertising: Su Xianhu Farm Agricultural Products Co., Ltd. will hold an abalone auction at the Hong Kong Island Kam Wing Club on the 20th of this month, and people who know the goods are welcome to come to the auction.

Kam Wing Club is Yip's industry, and the high-quality seafood served in it has always been talked about by gourmets. This time, it was borrowed by Xiao Ping as a place to auction abalone, which can be regarded as complementing each other. And the abalone auction held here has also made many people who follow this matter start to believe that this is not a joke, and maybe it is true.

As a result, many people who have connections in the mainland have called to ask where this "Xianhu Farm Agricultural Products Co., Ltd." is, and how it is possible to come up with so many superb abalone at once.

However, the answers received by the crowd were mixed. Some people say that this company is famous for its high-quality ingredients, and it is not impossible to have so many excellent abalones, while others say that they have never heard of this company at all, and it must be an exaggerated publicity to attract attention, and it will be nice to have one or two abalones at that time.

In fact, the person who answered the phone and went to the mainland to inquire did not get a definite answer at all, but spread the news of the auction to the public, and inadvertently became Xiao Ping's volunteer propagandist. Although Xiao Ping only advertised on Hong Kong Island, many merchants in the mainland also knew about the auction.

Many people felt that this was not a joke and rushed to Hong Kong from all over the country to witness the auction in person. For people in the industry, seeing so many excellent two-headed abalone for sale at one time is a grand event in itself, and if you are lucky enough to participate, it will be one more topic to talk about with your peers in the future.

In the expectation of everyone, it finally arrived on the 20th, and the auction that attracted the attention of the entire industry was finally about to begin. (To be continued.) )