Chapter 11 The secret cucumber sauce returns
Dish name: [Pickled cucumber]
Ingredients: Cucumbers from this farm
Excipients: light soy sauce, dark soy sauce, salt, sugar, anise, edible oil, Sichuan pepper, edible alkaline noodles. Pen × fun × Pavilion www. biquge。 info
Method:
1. Wash the cucumbers and let them dry.
2. Put the cucumber in a clean container, sprinkle with salt and a little edible alkaline noodles, marinate for a day and a night, in the process of pickling, you should shake the cucumber in pickling several times, and use the collision to force out the cucumber's own moisture.
3. Squeeze out the water after the cucumber is marinated.
4. Put it outdoors in a ventilated place and dry it until the skin shrinks.
5. Add dark soy sauce and light soy sauce to the pot, half of dark soy sauce and half of light soy sauce, add an appropriate amount of sugar, add Sichuan pepper and anime in turn, and let it cool after boiling.
6. Put the dried cucumber in it and marinate, and it can be eaten after a day.
Chang Zhaowen's hand holding the recipe began to shake unconsciously, and he only felt that his heart was agitated, and it was difficult to calm down for a long time. This pickled cucumber is the famous Chang family's secret pickled cucumber, which is grandpa's famous work and the beginning of the Chang family's fortune.
This secret cucumber sauce has been lost for a long time, and Chang Zhaowen knows that Chang Zhaowu and Xu Qianyu have tried all kinds of methods but still haven't been able to get the secret recipe from their grandfather, and now the recipe is in his hands. However, this recipe is actually mediocre, Chang Zhaowen believes that even if he gives this recipe to Chang Zhaowu, he will not believe it.
After all, no one else can make that taste even if they get the recipe.
There are not many fresh cucumbers around me, and I will keep them for tomorrow to open a store, because he has applied seed fertilizer in the field, and the yield will be reduced by half for a long time in the future.
After getting the recipe of pickled cucumber, Chang Zhaowen didn't dare to do more, he picked a dozen cucumbers, this recipe is also very usual, and the ingredients needed are not special, since the last time he found that there was no garlic at home, Chang Zhaowen fully learned a lesson, and the regular seasonings, onions, ginger, garlic, coriander, peanuts and other things are all ready at home.
Chang Zhaowen washed the cucumber and pickled it with salt and alkaline noodles, looked at the time, it was already eleven o'clock, the recipe said to be pickled overnight, but did not write how much time a night was, this recipe gave full play to the random characteristics of Chinese food, whether it was the main ingredient, the auxiliary materials did not write the specific quantity, all the appropriate amount at will. But maybe because of the unusual ingredients on the farm, it's not wrong to put a little more or less flavor, but each has its own merits.
After finishing all this, Chang Zhaowen felt that he was not sleepy, picked up his mobile phone and wanted to watch the video for a while, but as soon as he opened the app of the video website, he saw a homepage advertisement popping up: "A hundred years of good taste reappear, Chang's secret cucumber sauce - original flavor reproduction".
No way? Could it be that the Chang family also got cucumbers from the barrel farm? Chang Zhaowen clicked on the video of the advertisement full of questions, and the beginning was that Chang Zhaowu and his mother Xu Qianyu told the story of the Chang family's secret pickled cucumber, saying that the recipe was handed down by the ancestors during the Guangxu period.
Chang Zhaowen sneered, this is completely, the pickled cucumber is obviously the recipe that grandpa got on the farm. But advertising is advertising after all, to promote brand culture or something, it is always necessary to engage in some lofty stories to tell.
Next, the style of painting suddenly changed, and it was finally no longer Xu Qianyu and Chang Zhaowu, the mother and son, who exaggerated the brand story, the picture was filmed in the so-called cucumber planting base, and the voiceover repeatedly emphasized that the cucumbers here are selected and precious varieties are watered, and volcanic mineral water is watered to ensure that the fruits are rich in minerals and have a sweet taste...... In the end, the listing price was 399 yuan / bottle, and the producer was Xinwu Sauce Garden of Chang's Catering Group.
Xinwu Sauce Garden is one of the brands that Chang Zhaowu has made every effort to build after taking over the Changjia industry, Changjia is starting from the cucumber, for a long period of time, Chang's secret cucumber occupies the first place in the domestic high-end pickles, until Chang Laozi has a stroke, the secret cucumber flavor is not there, and the golden sign of Changjia Sauce Garden has fallen.
Chang Zhaowu founded a new brand under his own name, and played the banner of the return of classic flavors, making enough gimmicks. He also made up his mind to re-establish a new label in the field of high-end pickles, where his father fell and he wanted to rise again.
So he spends a lot of money on branding and marketing, even if it doesn't taste right? The advertisement repeatedly says that over time, everyone will think that this is the original taste. After all, seventeen years have passed, can people who have eaten it before really remember the original taste? Besides, more people have only heard of the famous name of Changjia's secret sauce cucumber, and they have never eaten it, and the food is the same as people, as long as the hype becomes an Internet celebrity, there is no market.
On the other hand, the price of 399 yuan a bottle is set to ensure high profits, and with the support of profits, you can continue to invest in promotion and marketing without any scruples.
Because of the decrease in cucumber production and the hot business, Chang Zhaowen willfully postponed the opening time to half past four in the afternoon, only for the evening market, as for the closing time is uncertain, once the ingredients prepared for the day are sold out, the store will be closed immediately, usually the business hours will not exceed two hours, which makes customers complain. But complaining is complaining, and people who want to eat still come to line up on time.
At the front of the line on this day were the chubby middle-aged man and Ji Fei last time, this middle-aged man is a standard foodie, and he is also a die-hard fan of Ji Fei's Weibo, with the online name of Fat General, and often follows Ji Fei around looking for all kinds of unpopular food.
"Lab, why haven't you updated your Weibo recently?" The fat general asked as he ate the cucumber and patted it.
"Don't mention it, I don't know why I can't get tired of eating cucumbers here every day, I actually regret it a little, I shouldn't have posted that Weibo, now there are so many guests, I have to queue up every day!" Ji Fei really misses the days when the text restaurant was cold when it first opened.
The fat general touched his belly, he has been eating cucumbers every day recently, and he has eaten less greasy things, and it seems that his stomach is also a lot smaller. Even his wife, who asked him to eat less all day, no longer stopped him, maybe next time he could bring his wife over to taste this delicacy.
"By the way, why didn't that popular cucumber in sauce read your research paper now?" The fat general was a little curious.
"Pickled cucumber, are you talking about this?" Ji Fei took out a blue and white porcelain vase from the paper bag at his feet and put it on the table.
"A replica of Xinwu Sauce Garden, Changjia's secret pickled cucumber?" The fat general picked up the bottle and glanced at it, and also took out an identical bottle from his bag, "Hey, what a coincidence, someone else gave me a few bottles yesterday, and I also brought you a bottle to study it again!" ”
"Oh, I already analyzed it yesterday, but it's just the umami of monosodium glutamate, and Chang's secret sauce cucumber is just like that!" Ji Fei ate another piece of cucumber, and after eating the cucumber here, the taste has become a lot trickier.
"Then how about you eat my text secret sauce cucumber?" Chang Zhaowen stopped what he was doing, took out a glass bottle from the cabinet and handed it to Ji Fei.